Visualise Competition
Congratulations to Paul Enright in Vizeum who was the winner of the May draw. Thanks to all those who entered!!
For June the prize is a €100 Dundrum Shopping Centre voucher. To be in with a chance to win please email the answer to the following question to Seamus@visualise.ie.
Question: In our blog entry based on the "New Fluidity" by Fred Bidwell which brand does Bidwell cite as a brand whose campaign successfully embraced the new fluidity between consumer and shopper mindsets?
1: Nike 2: Kotex 3: Apple
Please email your answers before June 24th 2011.
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C-Store Screens
Wrigley's used our C-Store Screen format to promote the Airwaves brand. The campaign ran across our network of 100 of Ireland's busiest convenience stores reaching over 1 million convenience shoppers. The C-Store screens highlighted the product to the shopper directly at the Point of Purchase.
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 Nestle Cereals Trolley POPAd
Nestle Cereals ran a large campaign across all of our our retail partners in May. Their campaign focused on their breakfast cereal products and their artwork on the POPAd highlighted the percentage whole grain that was in each different type of Nestle Cereal brand.
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 Alpro Soya Trolley POPAd
In the month of May Alpro Soya used a POPAd Trolley campaign across a number of our Dunnes, Tesco and Superquinn stores to promote their new dessert products. Their artwork included product shots and text to entice the shopper to purchase their product.
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 PedigreeTrolley POPAd
Pedigree used a POPAd Trolley campaign across a number of our Supervalu outlets to promote the Pedigree Adoption Drive. This campaign focused on influencing the shopper to purchase Pedigree products as Pedigree are giving a donation for each product purchased to Irish dog charities.
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 Panadol FloorAd
Panadol ran a FloorAd campaign in a number of selected Tesco outlets in May. The FloorAd highlighted the main benefit of the product which is to relieve pain. The FloorAd format really gave Panadol a great presence In-Store adding in-aisle shelf space to the brand.
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 CharlevilleTrolley POPAd
Charleville ran a nationwide Trolley POPAd campaign across a large number of our Tesco, Superquinn and Dunnes outlets in May. This Trolley POPAd campaign was used to promote Charlevilles new Family Value Pack and the artwork also highlighted the excellent price of the product In-Store..
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 Dolmio Trolley POPAd
Dolmio ran a Trolley POPAd campaign across a number of our Supervalu outlets. This Trolley POPAd campaign was used to promote Dolmios 100% natual ingredients range. Their distinctive coloured artwork made the Trolley POPAd stand out to shoppers In-Store.
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 Erin Trolley POPAd
In May Erin ran a POPAd campaign in a number of our Tesco stores. This campaign focused on their Soupfulls range and the offers available on them In-Store. Their promotion and strong colours on the artwork really helped the brand and its product promotion to stand out on the POPAd and make the shopper think about purchasing Erin's products In-Store.
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 Felix Trolley POPAd
Felix used a Trolley POPAd campaign across a number of our Dunnes outlets in May. This Trolley POPAd campaign focused on their new Sensations product and alerted consumers to this products availability In-Store. The POPAd can be used to highlight new products to the shopper In-Store where purchasing decisions can be influenced.
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 Truly Irish Basket POPAd
Truly Irish used a Basket POPAd campaign across a number of our Tesco outlets in May. This Basket POPAd campaign focused on their price promo and alerted consumers to their products that are available In-Store. The Basket POPAd can be used to highlight price promotions on products that the basket shopper would purchase.
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 Hartleys Trolley POPAd
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 Uncle Bens Trolley POPAd
Uncle Bens ran a POPAd campaign to promote their product range to the consumer market and how they can be combined to make a great meal. The creative and colours in the artwork really helped the POPAd to catch the consumers eye In-Store. This national trolley campaign featured across a number of Dunnes and Tesco outlets. |
 Fruitfield Jam Trolley POPAd
Fruitfield Jam ran a Trolley POPAd campaign in May to highlight a new Jam product that they have available In-Store in Tesco. The engaging artwork and strong colours really stood out on the Trolley and drew the consumers eye in. In-Store advertising is a key area where the consumers purchase decision can be influenced. |
 Kelloggs Trolley POPAd
Kelloggs used a Trolley POPAd campaign in May covering all our retail partners across the country. This campaign was focused on promoting their competition. This competition offered consumers the chance to record their own Coco Pops song and be in with a chance of winning a family holiday and many other prizes also. The artwork on the POPAd showed all the characters associated with the Coco Pops brand on the well known brand colours. |
 GoodfellasTrolley POPAd
Goodfellas ran a Trolley POPAd campaign in May across Tesco, Supervalu and Dunnes outlets natiowide.Their campaign artwork featured images of the new product packs and included the message 'Great Thinner base Taste' and also had a red banner with 'NEW' highlighting to the shopper this product was newly available In-Store. |
 GoodfellasFloorAd
Goodfellas also used a FloorAd campaign in May across a number of Tesco outlets. These Floor graphics were used to promote Goodfellas new 'takeaway' style packaging for a range of their products. |
 Fruice Trolley POPAd
Fruice ran a Trolley POPAd campaign in May across Tesco and Dunnes outlets in both the ROI and NI.Their campaign artwork focused on highlighting to the consumer their double strength concentrate range available In-Store. |
 Visa Basket POPAd
Visa ran a Basket POPAd campaign in May across Tesco and Dunnes outlets in the ROI. Their campaign artwork focused on highlighting to the shopper their chance to win Visa Prepaid cards worth up to €200 every day for a specified period. |
 Coca Cola FloorAd
Coca Cola ran a FloorAd campaign in May in Tesco outlets and really helped to highlight the presence of Cokes products In-Store. The FloorAd helped give the product extra in-aisle shelf space and the colourful artwork really stood out on the shop floor in front of the product on sale. The FloorAd was used to celebrate their 125th birthday. |
