Visualise Competition
Congratulations to Claire Jackson in Irish Pride who was the winner of the April draw. Thanks to all those who entered!!
For May the prize is a €100 Dundrum Shopping Centre voucher. To be in with a chance to win please email the answer to the following question to Seamus@visualise.ie.
Question: Which brand used 3 of our In-Store formats for a combined In-Store campaign in April? (Formats included Trolley POPAds, FloorAds and Store Points?) (Hint: See Campaigns at the bottom) Please email your answers before May 20th 2011.
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 Nestle Cereals Trolley POPAd
Nestle Cereals ran a large campaign across all of our our retail partners in April. Their campaign focused on their breakfast cereal product; Shreddies. The POPAd trolley artwork highlighted that the Shreddies product was 95% Whole Grain.
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 Liptons Store Points
Liptons ran a national Store Point campaign across our Tesco outlets in April . This store point activity focused on their 'Drink Gorgeous' campaign with their artwork showing different packages of flavours available and also the slogan 'Drink Gorgeous'.
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 Avonmore Milk Trolley POPAd
In the month of April Avonmore Milk used a POPAd Trolley campaign across a number of our Dunnes stores to support their promotion 'Passport to Fun'. Their artwork included product shots and highlighted details of the promotion.
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 Cadbury Trolley POPAd
In April Cadbury ran a POPAd Trolley campaign across a number of Tesco and Dunnes outlets. This campaign focused on 3 of their snack bars and promoted them as perfect compliments to a cup of tea. Their artwork reflected this and also included the brand website address.
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 McVities Store Points
McVities ran a Store Point campaign in April across Tesco to highlight their VIP Club. Their artwork featured product shots on the outside with a number of calls to action in the centre of the artwork. These included 'Buy McVities, Visit McVities.co.uk and Enjoy Rewards'. They used our large In-store format to bring their VIP Club to the consumers attention.
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 Chicago Town FloorAd
Chicago Town ran a nationwide FloorAd campaign across our Tesco outlets in April. The FloorAd highlighted their exciting promotion which gives consumers a chance to win a trip to Hollwood and other weekly film prizes. The FloorAd format really gave Chicago Town a great presence In-Store in both the DVD aisle and the frozen food aisle.
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 Chicago Town Trolley POPAd
Chicago Town also ran a nationwide Trolley POPAd campaign across a large number of our Dunnes outlets. This Trolley POPAd campaign was used to promote Chicago Towns 'Win a Trip to Hollwood' campaign . Their exciting competition was highlighted on the Trolley POPAd which stood out to shoppers In-Store.
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 Dolmio Trolley POPAd
Dolmio ran a large nationwide Trolley POPAd campaign across a number of our Tesco and Dunne outlets. This Trolley POPAd campaign was used to promote Dolmios 100% natual ingredients range. Their distinctive coloured artwork made the Trolley POPAd stand out to shoppers In-Store.
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 Erin Trolley POPAd
In April Erin ran a POPAd campaign on our SuperQuinn, SuperValu and Dunnes stores. This campaign focused on their HotCup range and the offers available on them In-Store. Their promotion and strong colours on the artwork really helped the brand and its product promotion to stand out on the POPAd and make the shopper think about purchasing Erin's products In-Store.
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 Irish Pride Trolley POPAd
Irish Pride ran a large Trolley POPAd campaign across our Tesco, Dunnes and Superquinn outlets in April. This Trolley POPAd campaign focused on their Vita Kids pack and the benefits of this product. The POPAd highlighted this product to the shopper In-Store where purchasing decisions can be influenced.
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 McCains Store Points
McCains ran a Store Point campaign across our Tesco package to promote their 'HomeFries' product to the consumer market. The creative and colours in the artwork really helped the Store Points to catch the consumers eye In-Store. |
 Uncle Bens Trolley POPAd
Uncle Bens ran a POPAd campaign to promote their product range to the consumer market and how they can be combined to make a great meal. The creative and colours in the artwork really helped the POPAd to catch the consumers eye In-Store. This national trolley campaign featured across a number of Supervalu outlets. |
 Fruitfield Jam Trolley POPAd
Fruitfield Jam ran a Trolley POPAd campaign in April to highlight a new Jam product that they have available In-Store. The engaging artwork and strong colours really stood out on the Trolley and drew the consumers eye in. This artwork also showed the introductory price that the product was on offer at in Dunnes. In-Store advertising is a key area where the consumers purchase decision can be influenced. |
 Colgate Lenticular POPAd
Colgate used Visualises POPAd trolleys to great effect by designing a Lenticular trolley ad campaign to promote the need to change your toothbrush on a regular basis.
The "flashing" effect on the lenticular ads grabbed the shoppers' attention at the start and throughout the shopping trip.
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 7 Up Trolley POPAd
7 Up ran a Trolley POPAd campaign in April covering all our retail partners across the country. This campaign was focused on promoting their 7 Up Free product In-Store. The artwork on the POPAd carried a product shot and a large 7 Up logo on the well known product colours. |
 Sprite Trolley POPAd
Sprite ran a Trolley POPAd campaign in April across Tesco and Dunnes outlets in both the ROI and NI.Their campaign artwork focused on highlighting to the consumer the chance to win a family getaway with Sprite. Their strong In-Store presence was supported by a FloorAd and Store Point campaign in Tesco in the ROI. |
 Sprite FloorAd
Sprites FloorAd campaign in April ran in Tesco outlets and really helped to highlight the presence of Sprite products In-Store. The FloorAd helped give the product extra in-aisle shelf space and the colourful artwork really stood out on the shop floor in front of the product on sale. |
 Sprite Store Points
Sprite ran a Store Point campaign in April in a number of Tesco outlets. The Store Points combined with Visualises other 2 In-Store formats in Tesco gave Sprite a huge In-Store presence in Tesco. Combining these different format campaigns helped the Sprite brand really stand out to consumers In-Store. |
