Visualise Competition
Congratulations to Maria McKenna in Nestle who was the winner of the March draw. Thanks to all those who entered!!
For April the prize is a €100 Dundrum Shopping Centre voucher. To be in with a chance to win please email the answer to the following question to Seamus@visualise.ie.
Question: Which brand used Lenticular POPAds on Visualises trolleys in March? (hint:campaign is listed below) Please email your answers before April 22nd 2011.
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C-Store Digital Screens
For the month of March Dublin Bus used our C-Store Screen format, for the second time, to promote Ticket Thursdays which offered discounts and offers on everything from shopping to eating out, to things to see and do for anyone who presented their prepaid ticket at participating outlets. See the campaign video below:
 | | Dublin Bus C-Store Screen |
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Nestle Cereals Trolley POPAd
Nestle Cereals ran a large campaign across our complete retail network in March. Their campaign was focused on their breakfast cereal products. In conjunction with this campaign Nestle also ran a Store Point campaign to increase their presence In-Store.
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Nestle Cereals Store Points
Nestle Cereals ran a national Store Point campaign across Tesco in March in addition to their Trolley POPAd campaign. This campaign focused on their breakfast cereals products and alerted shoppers to their products In-Store.
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 Avonmore SuperMilk Trolley POPAd
For the month of March Avonmore SuperMilk used a POPAd Trolley campaign across a number of our Tesco and Dunnes stores to promote their new 1.75L family pack. The POPAd included product shots and highlighted the excellent value price that this new product was available at In-Store.
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 Fruice Trolley POPAd
In March Fruice ran a POPAd Trolley campaign across Tesco and Dunnes outlets in both the ROI and NI. Their bright and fun artwork reminded the consumer In-Store as to the Fruice product and the different times that Fruice can be enjoyed at.
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 McVities Store Points
McVities went with a Store Point campaign in March across Tesco to highlight their VIP Club. Their artwork featured product shots on the outside with a number of calls to action in the centre of the artwork. These included 'Buy McVities, Visit McVities.co.uk and Enjoy Rewards'. They used our large In-store format to bring their VIP Club to the consumers attention.
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 Denny FloorAd
Denny ran a nationwide FloorAd campaign across our Tesco outlets. The FloorAd highlighted their exciting product promotion and this format really gave Denny great presence In-Store to push this promotion. Their promotion focused on 3 of their breakfast items which were available to buy at €5.
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 Denny Trolley POPAd
Denny ran a nationwide Trolley POPAd campaign across a number of our Tesco, Dunnes and SuperValu outlets. This Trolley POPAd campaign was used to promote Denny's breakfast items for €5. Their great offer was highlighted on the Trolley POPAd which stood out to shoppers In-Store.
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 Old El Paso Trolley POPAd
Old El Paso ran a large nationwide Trolley POPAd campaign across a number of our Tesco and Dunne outlets. This Trolley POPAd campaign was used to promote Old El Paso's extra mild Fajitas range. Their distinctive coloured artwork made the Trolley POPAd stand out to shoppers In-Store.
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 Erin Trolley POPAd
In March Erin ran a POPAd campaign on our SuperQuinn stores. This campaign focused on their Soupfull's range and the offer available on them In-Store in Superquinn. Their promotion and strong colours on the artwork really helped the brand and its product promotion to stand out on the POPAd and make the shopper think about purchasing Erin's products In-Store.
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 Ballygowan Pink FloorAd
Ballygowan Pink ran a large FloorAd campaign across our Tesco outlets promoting their pink bottled water product. The pink bottle is to show their support for a great cause in the Marie Keating Foundation in their fight against breast cancer.
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 Ambrosia Trolley POPAd
Ambrosia ran a POPAd campaign to promote their jelly and crumble puds to the consumer market. The creative and colours in the artwork really helped the POPAd to catch the consumers eye In-Store. This national trolley campaign ran across a number of Dunnes and SuperQuinn outlets. |
 Gaviscon Trolley POPAd
Gaviscon ran a Trolley POPAd campaign to highlight a new product that they have available In-Store. Their engaging artwork really stood out on the Trolley and drew the consumers eye in. In-Store advertising is a key area where the consumers purchase decision can be influenced. |
 Loyd GrossmanTrolley POPAd
Loyd Grossman ran a Trolley POPAd campaign in March covering Dunnes and SuperQuinn outlets across the country. This campaign was focused on promoting their new Pasta sauces for one range. The artwork on the POPAd carried product shots of the new sauces. |
 Fanta Trolley POPAd
Fanta ran a Trolley POPAd campaign in March across Tesco and Dunnes outlets in both the ROI and NI. Their campaign artwork focused on highlighting to the consumer that Fanta was made from real fruit and contained no artificial flavours or colours. Their strong In-Store presence was supported by a FloorAd campaign in Tesco. |
 Fanta FloorAd
Fanta's FloorAd campaign in March ran in Tesco outlets and highlighted the presence of Fanta products In-Store. The FloorAd helped give the product extra in-aisle shelf space and the colourful artwork really stood out on the shop floor. |
 Colgate Lenticular POPAd
Colgate used Visualises POPAd trolleys to great effect by designing a Lenticular trolley ad campaign to promote the need to change your toothbrush on a regular basis.
The "flashing" effect on the lenticular ads grabbed the shoppers' attention at the start and throughout the shopping trip.
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