Visualise Campaign Overview

Greetings!

Visualise, the In-Store Media Specialists, have launched a new blog which will act as an information resource focusing on the emerging and growing in-store media sector (visit the Visualise Blog). The blog will be used to showcase relevant research and articles on in-store media and shopper marketing from around the world.

This weeks Blog features an article from Dunnhumby which focuses on "Putting the Shopper in your Shopper Marketing Strategy".

At the very start of this detailed article, Dunnhumby make the point that the primary element missing from most Shopper Marketing programmes is the shopper. This is as a result of:

Limited shopper understanding
Outmoded concepts and metrics
Poorly aligned organisations

So, what constitutes an effective Shopper Marketing programme? Brands need to have an intimate, household level understanding of shopper behaviour and its influences. Brands need to know:

Which shoppers matter most?
What do they buy?
How do they buy?
Why do they buy?

Good Shopper Marketing is about observing how shoppers react, executing and sharpening strategies and allowing new ideas to come forward. Mistakes will be made and brands need to be prepared to re-evaluate their thinking and plans on an ongoing basis.

Visit our Blog for this full Article

Visualise Blog

Visit our Blog for In-Store Media News, Updates and Reports.

Click here to read the Visualise Blog

Visualise Videos

Visit our You Tube Channel to see videos of our In-Store formats.

View Visualise In-Store Media Videos

Visualise

Unit 15, Solus Tower Estate, Bray Co Dublin

9:00am -5:30pm

Visualise Competition

This month is the start of the Visualise competition which we will be running on an ongoing basis. The prize this month is a €100 Dundrum Shopping Centre voucher. To be in with a chance to win please email the answer to the following question to Seamus@visualise.ie.

Question:

On Visualises blog (http://www.visualise.ie/blog/) there is analysis on 2 shopper marketing reports produced by the GMA. What does GMA stand for:

Grocery Manufacturers Association
Good Morning America
General Motors America

Please email your answers before March 18th 2011.

C-Store Digital Screens

Early into 2011 saw Nestle launch their new Aero Carmel product and their Aero Irrestibubble campaign. Their use of our newest format; the 'C-Store digital screens' gave Nestle the added presence that they required In-Store at the point of sale to promote their new product. See the campaign video below:

Aero Caramel C-Store Screen

Nestle Cereals Trolley POPAd

Nestle Cereals ran a large campaign across our complete retail network in February. Their campaign was focused on their breakfast cereal products. The Trolley POPAd campaign was used to inform the customers In-Store of the products available from Nestle for their cereal choice. In conjunction with this campaign Nestle Cereals also ran a Store Point campaign to increase their presence In-Store.

Nestle Cereals Store Points

Nestle Cereals ran a national Store Point campaign across Tesco in February in addition to their Trolley POPAd campaign. This campaign focused on their breakfast cereals products and alerted shoppers to their products In-Store.

Avonmore Milk Trolley POPAd

For cycle 4 of 2011 Avonmore Milk used a POPAd Trolley campaign across a number of our Tesco stores to promote their 2Litre easy pour jug product. The POPAd included a product shot and focused on highlighting to the shopper the great price that this product was available at In-Store. Their artwork was bright and clear and their product price really stood out too on the artwork.

Low Low Trolley POPAd

In February Low Low ran a POPAd Trolley campaign across 3 of the main retail providers. Their bright and fresh artwork with a product shot helped remind the consumer In-Store as to the Low Low brand and in this campaign to their Butter product. By combining this Trolley POPAd campaign with the Store Point camapign Low Low really stood out In-Store.

Low Low Store Points

In February Low Low ran a Store Point campaign across Tesco to complement their Trolley POPAd campaign In-Store. The artwork for Low Low's POPAd trolley and StorePoint were consistent with each other and reinforced the brand message to the consumer that their product still has 'the same great taste'.

Nescafe Store Points

Nescafe ran a Store Point campaign across Tesco in February to promote their Nescafe Gold Blend product In-Store. This campaign featured in the days leading up to Valentines Day and the Store Point artwork included the slogan 'the Coffee Lovers Coffee' to tie in with this.

McVities Store Points

McVities went with a Store Point campaign in February across Tesco to highlight their VIP Club. Their artwork featured product shots on the outside with a number of calls to action in the centre of the artwork. These included 'Buy McVities, Visit McVities.co.uk and Enjoy Rewards'. They used our large In-store format to bring their VIP Club to the consumers attention.

Denny FloorAd

Denny ran a nationwide FloorAd campaign across our Tesco outlets. The FloorAd highlighted their exciting product promotion and this format really gave Denny great presence In-Store to push this promotion. Their promotion focused on 15 slices of ham available to buy at €4.99. The FloorAd also helped give their brand an increased in-aisle shelf space.

Bord na Mona Trolley POPAd

Bord na Mona ran a large nationwide Trolley POPAd campaign across a number of our Tesco and Dunne outlets. This Trolley POPAd campaign was used to promote Bord na Mona's new product "Clean Start Firestarter". Their distinctive coloured artwork made the Trolley POPAd stand out to shoppers In-Store.

Erin Trolley POPAd

In February Erin ran a nationwide POPAd campaign across 3 of our retailers. This campaign focused on their tinned soup range and the different offers available on them In-Store. Their promotion and strong colours on the artwork really helped the brand and its product promotion to stand out on the POPAd and make the shopper think about purchasing Erin's products In-Store.

Green Giant Trolley POPAd

Green Giant ran a POPAd campaign to promote their canned corn product to the consumer market. The creative and colours in the artwork really helped the POPAd to catch the consumers eye In-Store. This national trolley campaign ran across a selection of our Tesco and Dunnes sites in February.

Nature Valley Trolley POPAd

Nature Valley ran a Trolley POPAd campaign to highlight their brands products and increase sales at the same time. This area specific trolley campaign ran across Tesco and Dunne's outlets in February.

National Dairy Council Trolley POPAd

The NDC ran a Trolley POPAd campaign to highlight the Dairy brands that carry their 'Farmed in the Republic of Ireland' mark. The NDC play a key role in the promotion of Irish Dairy products and help keep these products in the minds of consumers as essential components of their daily lifestyle. In-Store advertising is a key area where the consumers purchase decision can be influenced.

Pedigree Trolley POPAd

Pedigree ran a Trolley POPAd campaign in February covering Tesco, Dunnes and SuperValu outlets across the country. This campaign was focused on promoting their Pedigree Dentastix product for dogs. The artwork on the POPAd focused on promoting the benefits of their products for dogs.

BCC Trolley & Basket POPAd

The Belfast City Council ran both Trolley and Basket POPAd campaigns in our Northern Ireland stores in February. These campaigns focused on highlighting to the consumer the average cost of food wastage that is accumulated each year by individuals.

About Us

Visualise, 15 Solus Tower Estate, Corke Abbey Road, Bray, Co.Dublin

Phone: 01-2814847
Website: www.visualise.ie
News Blog: Visualise Blog
Twitter: Follow us on Twitter