Throughout December in the busy Christmas period Kia Ora ran a national POPAd Trolley campaign across Dunnes stores only. This campaign focused on their new Double Strength bottles. With the colourful artwork the POPAd really stood out to the shopper In-Store.

Early December saw 7 Up run a large POPAd Trolley campaign across Tesco, Dunnes and Superquinn stores. The POPAd included products shots, a consumer message and also a banner note to attract shoppers to their products website to see all their offers.

For the last cycle of the year Low Low ran a POPAd Trolley campaign across all the retail outlets. Their bright and fresh artwork promoted their new product packaging and also reinforced the brand message to the consumer that their product still has 'the same great taste'.

Muller Light ran a national Trolley POPAd campaign over the Christmas period in conjunction with a Basket POPAd campaign. The Trolley POPAd campaign ran across our Dunnes and Supervalu outlets. The artwork used highlighted a major prize to be won for a competition Muller Light are currently running.

Muller Light ran a national Basket POPAd campaign over the Christmas period in conjunction with their Trolley POPAd campaign. This campaign ran in Dunnes outlets only and used the same distinctive artwork and competition message that was on the Trolley POPAds.

Nescafe ran a nationwide FloorAd campaign across 50 of our Tesco outlets. The FloorAd highlighted a new 3 in 1 coffee product from Nescafe. Nescafe used the FloorAd to give their brand an increased in-aisle shelf space.

Diageo ran a nationwide FloorAd campaign across our Tesco outlets with their floor graphic being placed in the alcohol aisle. The graphic included products shots for 5 of Diageos bottled products.

Mi Wadi ran a nationwide POPAd campaign across Tesco, Dunnes and Superquinn outlets. An innovative artwork saw them use a shopping list with Mi Wadi listed on it whilst also using a Mi Wadi bottle shot to give an almost 3D like effect.

Zip ran a nationwide Trolley POPAd campaign across our Dunnes outlets highlighting their Firelog product that was available In-Store. Zip used their artwork to highlight some of the main benefits of its advertised product

Tesco Mobile ran a Trolley POPAd campaign across their outlets promoting the range of mobile phones that were available to purchase with Tesco In-Store. This campaign was carried out during November when a large number of shoppers would have been looking for Christmas gifts.

In November Old El Paso ran a nationwide POPAd campaign across our Tesco outlets. This campaign focused on their new Extra Mild Fajita product that was recently brought to market. Once again Old El Paso's artwork really helped the brand to stand out on the POPAd and really make the shopper think about their product.

Nescafe ran a nationwide POPAd campaign across our Dunnes, Supervalu and Superquinn outlets. Nescafe ran this campaign in conjunction with an In-Store promotion whereby shoppers received a free travel mug with every 200g jar of Nescafe Gold Blend.

McDonnells ran a Trolley POPAd campaign across our retail outlets. They used 2 different artworks to elicit a purchasing response from the shopper. Their strong coloured artwork and large calls to action on the artwork really helped the Trolley POPAd to stand out and grab the shoppers attention In-Store.

Dr Oetker ran a Trolley POPAd campaign highlighting their Bistro baguette pizza range. This campaign was carried out in Dunnes outlets across the country.

Bord na Mona ran a POPAd campaign across our Tesco, Dunnes and Superquinn outlets. This campaign ran nationwide highlighting their FirePak product.