Visualise Campaign Overview            October Edition

headercxf2
Our Latest Campaigns
Kia Ora - POPAd
Ambrosia - POPAd
Truly Irish - POPAd
Old El Paso - POPAd
Listerine - POPAd
Green Giant - POPAd
Charleville - POPAd
Erin - POPAd
Sprite - POPAd
Nestle Smarties - POPAd
Nestle Smarties - FloorAd
Coors Light - FloorAd
Sprite - FloorAd
Old El Paso - FloorAd
Meteor Uni-Board
Rustlers Uni-Board
Eddie Rockets Uni-Board
O2 Uni-Board
Irish Cancer Society In-Gym
Meteor - Washroom
Vodafone - Washroom
Smithwicks - Washroom
Bayer Healthcare - Washroom

 
Nestle Smarties 'Eat Them Before They Eat You' FloorAd Campaign

  
Nestle Smarties FloorAd
Nestle Smarties FloorAd
 

As part of the Smarties "Eat Them Before They Eat You" Halloween campaign, large 12ft x 6ft "Spooky Swamp" floor graphics appeared in the larger Dublin Tesco outlets. The floor graphic depicted a bridge across the spooky swamp which was filled with gruesome smarties waiting to get the unsuspecting customer as the ventured into the confectionery aisle. The floor graphics were supported by a POPAd trolley campaign throughout the Tesco network


The campaign coincided with Nestles Spooky Swamp in Dundrum Town Centre.




     
Quick Links...

Visualise Website
Join Our Mailing List
Greetings!

Welcome to the Visualise campaign overview for October 2010. Every month Visualise will provide you with images of advertisers using our media formats and also keep you updated with developments in our networks.
New POPAd Case Study shows Significant Sales Uplift

Sales Uplift


 Visualise recently measured a POPAd trolley campaign for a dilute juice brand and the results were very positive. The activity ran in the Back to School cycle and the results showed that stores that carried the POPAd trolley ads performed 30% better than stores that didn't have the trolley ads.  Results were taken directly from EPOS data provided by 1 of our retail partners using a sample of 20 stores: 10 stores with POPAds and 10 stores without.

Visualise is currently working very closely with our retail partners to obtain EPOS data to measure more campaigns. If you are interested in your brand having a measured campaign please contact us at Visualise.
LATEST IN-STORE CAMPAIGNS
KiaOra POPAd
Kia-Ora POPAd
Kia-Ora - POPAd

Kia-Ora ran a nationwide campaign across our Dunne's Stores sites in October. Their POPAd artwork highlighted their 1 litre double strength bottles at a special rate at the time of advertising. Kia-Ora's artwork colours really helped their campaign to stand out to the consumer.
Ambrosia POPAd
Ambrosia POPAd
Ambrosia - POPAd
Ambrosia ran a POPAd campaign in October to promote their new puddings range. The ad highlighted to shoppers the new products available In-Store. The POPAd is a great advertising format for introducing new products to the consumer in the place that matters most; In-Store.
Truly Irish POPAd
Truly Irish POPAd
Truly Irish - POPAd

Truly Irish ran a POPAd campaign in October across our Dunnes outlets to highlight their range of products In-Store and also to make the consumer aware of the awards that Truly Irish had won for quality rashers at the Great Taste Awards.         

Old El Paso
Old El Paso POPAd
Old El Paso - POPAd
Old El Paso ran a large nationwide POPAd campaign across Tesco and Dunnes sites in October. They used the POPAd to great effect with a strong creative which helped to reinforce their brand and product range In-Store.

Listerine - POPAd
Listerine POPAd
Listerine POPAd
Listerine ran a nationwide POPAd campaign across Tesco and SuperValu outlets in October. The POPAd campaign highlighted a new product from Listerine and invited the consumer to try it.

Green Giant POPAd
Green Giant POPAd
Green Giant - POPAd

Green Giant ran a POPAd campaign to promote their canned corn product to the consumer market. The creative and colours in the artwork really helped the POPAd to catch the consumers eye In-Store. This national trolley campaign ran across our Tesco sites in October.

Charleville POPAd
Charleville POPAd
Charleville - POPAd
Charleville ran a POPAd campaign to highlight their Family Value Pack and promote the brand. The artwork for this campaign was eye-catching and proved to be a real stand out when fitted onsite. The national trolley campaign ran across our SuperQuinn sites only.

Erin - POPAd
Erin POPAd
Erin POPAd
Erin ran a POPAd campaign in October to highlight a product promotion on their Hotcup soups. This promotion was buy any 3 Hotcups for €2.50. This national campaign ran across Dunne's trolleys while Erin also used our FloorAd format to target Tesco shoppers.

Sprite POPAd
Sprite POPAd
Sprite - POPAd
Sprite ran a POPAd campaign in October to highlight both their brand and also the current competition they are running where the consumer has a chance to win family cinema tickets. Sprite ran their POPAd campaign in conjunction with a FloorAd campaign to give Sprite a large presence In-Store.

Nestle Smarties POPAd
Nestle Smarties POPAd
Nestle Smarties - POPAd
Nestle ran a POPAd campaign in October to highlight their Smarties product and their tie in with the Halloween period. Their 'Eat Them Before They Eat You' pack ran before and during the Halloween period and tied in with their large FloorAds.

Nestle
Nestle Smarties FloorAd
Nestle Smarties FloorAd
Smarties - FloorAd
Nestle engaged in a targeted FloorAd campaign across 5 of our Tesco sites to highlight their Halloween Smarties pack.The large FloorAd's were placed in the confectionery aisle and they thoroughly engaged the consumers in this aisle. See featured article for more details.

Coors Light FloorAd
Coors Light FloorAd
Coors Light - FloorAd
Coors Light undertook a large FloorAd campaign across our Tesco sites to highlight their competition to win video cameras. The FloorAd was placed in front of the product on display and the contrast between the graphic and the shopfloor really helped the product to stand out.

Sprite FloorAd
Sprite FloorAd
Sprite - FloorAd
Sprite undertook a FloorAd campaign across our Tesco sites to promote their brand and their competition where family cinema tickets can be won. The FloorAd campaign was ran in conjunction with a POPAd campaign which meant Sprite really utilised our In-Store formats to their advantage.

Old El Paso FloorAd
Old El Paso FloorAd
Old El Paso - FloorAd
Old El Paso ran a Floor Graphic campaign in October across our Tesco outlets in conjunction with a nationwide POPAd campaign. Their vibrant and inviting artwork helps give the product a larger shelf space and draws the consumer in.

LATEST IN-COLLEGE CAMPAIGNS
Meteor Uni-Board
Meteor Uni-Board
Meteor Uni-Board
Meteor used our College sites in October to run a nationwide campaign promoting their current offering of Half Price Mobile Broadband. Our college sites gave Meteor the perfect target market to advertise to for this promotion. Their creative artwork also meant the A1 Boards stood out in the view of the target consumer.

Rustlers Uni-Board
Rustlers Uni-Board
Rustlers Uni-Board

Rustlers used our College sites in October to promote their brand and their expanding product range. Rustlers felt that the student market was a good fit for their products as students are always on the go and their products can be ready in minutes to suit this lifestyle.

Eddie Rockets Uni-Board
Eddie Rockets Uni-Board
Eddie Rockets Uni-Board

Eddie Rockets used Visualises college sites in October to promote new meal deals they had running in their outlets. Eddie Rockets used Visualise Uni-Boards in college locations which were near to Eddie Rockets outlets so the consumer could easily access their outlets for the deals.
O2 Uni-Board
O2 Uni-Board
O2 Uni-Board

O2 used Visualises network of college sites in October to promote their special offer on student mobile broadband. Visualises sites offered O2 the perfect ad format for their product offer.
LATEST IN-GYM CAMPAIGNS
Irish Cancer Society
Irish Cancer Society Leisurelite
Irish Cancer Society -  In-Gym
The Irish Cancer Society ran a Leisurelite campaign to highlight breast cancer awareness and to target women who should be aware of the importance of regular check ups for this disease.

LATEST IN-BAR CAMPAIGNS
Meteor - Washroom
Meteor Washroom
Meteor Washroom
Meteor continued their Washroom campaign into October to highlight their Half Price Mobile Broadband offer. Washroom campaigns offer advertisers an intimate setting where they can engage the consumer for a longer period than usual.

Vodafone Washroom
Vodafone Washroom
Vodafone - Washroom

Vodafone ran a Washroom campaign in October to inform consumers of their new price on a Pay as You Go Blackberry phone. This campaign focused on bar venues across Dublin, Cork and Limerick.

Smithwicks Washroom
Smithwicks Washroom
Smithwicks-Washroom
Smithwicks ran a Washroom campaign in October in targeted Cork and Dublin sites to highlight their brand and place it in the mind of the consumer in the appropriate venue.

Bayer Healthcare washroom
Bayer Healthcare Washroom
Cystopurin - Washroom
Bayer Healthcare ran a large nationwide Washroom campaign in October targeting all the main sites. Washroom posters are an ideal location to advertise products and services which may be of a sensitive nature.

Email: caemin@visualise.ie / eoghan@visualise.ie / derek@visualise.ie / seamus@visualise.ie
Phone: (01) 281 4847
Website: www.visualise.ie