Visualise Campaign Overview            September Edition

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Our Latest Campaigns
Kelloggs - POPAd
Fruice - POPAd
Denny - POPAd
KitKat - POPAd
Listerine - POPAd
LowLow - POPAd
Nature Valley - POPAd
Erin - POPAd
Erin - FloorAd
Fanta - FloorAd
Denny - FloorAd
Fanta - Security Barriers
Meteor Uni-Board
TopMan Uni-Board
Becks- Washroom
Bulmers Berry - Washroom
HSE - Washroom
Meteor - Washroom
Arthurs Day - Washroom
TG4 - Washroom
 
Reach over 1 million shoppers with our Digital C-Store Screens

  
Cadbury C-Store Screens
Cadbury C-Store Screens

The C-Store screen format is Ireland's newest and most extensive retail digital advertising network. Located in 50 of Ireland's busiest convenience stores our network gives footfall of over 1 million shoppers per cycle.


 

Did you know that less than 40% of convenience store plan on buying the brand they ultimately purchase before they walk into the store (*Retailing Research Council)

 

With so many convenience store purchases being made on impulse this exciting new format gives your brand an unrivalled opportunity to influence shoppers purchase decisions by giving them an unmissable presence in-store with two 19inch Amscreen screens placed directly at the point of purchase.


 

Our network consists of, among others, Centra, Londis, Spar and Eurospar outlets with a number of stores located in key city centre locations including Grafton St. Westmoreland St, O'Connell St and Camden St.



     
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Greetings!

Welcome to the Visualise campaign overview for September 2010. Every month Visualise will provide you with images of advertisers using our media formats and also keep you updated with developments in our networks. Also included below are details of our new 3D POPAds which are generating big interest and have received excellent feedback.

Make your Ad s
tand out even more with a 3D Creative

3D POPAd Ribena
3D POPAd Ribena
 
In-Store advertising formats at Visualise have gone 3D.

 Visualise have recently delivered a 3D POPAd Trolley campaign for Ribena. Our
3D Trolley POPAds and FloorAds have allowed brands to engage and captivate the consumer in an innovative and exciting manner. 

The 3D impact helps the creative to stand out and catch the consumers eye in the place that matters most. In-Store!! 

Visualise offer 3D POPAd campaigns at no additional cost to a standard POPAd campaign.
If you are interested in running a 3D POPAd campaign contact us at Visualise to find out all the details.



LATEST IN-STORE CAMPAIGNS


Kelloggs - POPAd
Kellogs POPAd
Kelloggs POPAd

Kelloggs ran a nationwide campaign across our Dunne's Stores, Superquinn, SuperValu and Tesco sites in September. The creative encouraged shoppers to include Kelloggs snacks as part of their back to school shop.
Fruice - POPAd
Fruice POPAd C18
Fruice POPAd
Fruice ran a POPAd campaign in September to promote their new Fruice Dilute double strength range. The ad highlighted to shoppers that double strength meant this range makes twice as much. Highlighting benefits such as these on an in-store advertising format can provide the little nudge needed for shoppers to choose your brand over a competing brand.
Denny - POPAd
Denny POPAd
Denny POPAd
Denny ran a POPAd campaign in September across our Tesco, Dunnes and SuperQuinn outlets to highlight their offer of two 7 slice packs of ham for €4. This campaign ran in the cycle which coincided with students returning to school after the summer so it really drew the attention of shoppers who were shopping for student lunch products and those looking for great value.

KIT KAT - POPAd
KitKat POPAd
KIT KAT POPAd
KIT KAT ran a nationwide POPAd campaign across Tesco, Dunnes, Superquinn and SuperValu outlets in September to promote KIT KAT's "Win a Break from your Bills for a Year" competition which was run in conjunction with a national radio broadcaster. The POPAd campaign served to highlight to the public the worth of KIT KATs promotion and reinforce their brand to consumers.

Listerine - POPAd
Listerine POPAd
Listerine POPAd
Listerine ran a nationwide POPAd campaign across Dunnes and Superquinn outlets in September. The POPAd campaign highlighted a new product from Listerine and invited the consumer to try it.

LowLow - POPAd
LowLow POPAd
LowLow POPAd

LowLow ran a POPAd campaign to promote LowLow as the healthier product option in their market. The national trolley campaign ran across our Tesco, Dunne's and SuperValu sites. LowLow continue to use our In-Store formats to promote their products to consumers.

Nature Valley - POPAd
Nature Valley POPAd
Nature Valley POPAd
Nature Valley ran a POPAd campaign to highlight their brand and increase sales at the same time. The national trolley campaign ran across our Tesco and Dunne's sites.

Erin - POPAd
Erin POPAd
Erin POPAd
Erin ran a POPAd campaign in September to highlight a product promotion on their Hotcup soups. This promotion was buy any 3 Hotcups for €2.50. This national campaign ran across Dunne's trolleys while Erin used our FloorAd format to target Tesco shoppers.

Erin - FloorAd
Erin FloorAd
Erin FloorAd
Erin undertook a large FloorAd campaign across our Tesco sites to highlight their promotion at that time. The FloorAd was placed in front of the promotional product on display and with its standout colours the graphic really helped to promote the product on offer for Erin.

Fanta - FloorAd
Fanta FloorAd
Fanta FloorAd
Fanta undertook a FloorAd campaign across our Tesco sites to promote their use of real fruit in their product. A striking colourful FloorAd was placed in front of the product on display which, in effect, expanded the products shelf space increasing it's presence in the soft drinks aisle where shoppers are bombarded with choice.

Denny - FloorAd
Denny FloorAd
Denny FloorAd
Denny ran a Floor Graphic campaign in September across our Tesco outlets in conjunction with a nationwide POPAd campaign. Once again this campaign ran in the cycle which coincided with students returning to school and targeted shoppers who were shopping for student lunch products in particular.

Fanta - Store Points
Fanta Store Points
Fanta Store Points
Fanta ran a Store Point campaign in September across Tesco outlets. Fanta's colourful creative  really helped the brand to stand out and catch the consumers attention.

LATEST IN-COLLEGE CAMPAIGNS
Meteor Uni-Board
Meteor Uni-Board
Meteor Uni-Board
Meteor used our College sites in September to run a nationwide campaign promoting their current offering of Half Price Mobile Broadband. Our college sites gave Meteor the perfect target market to advertise to for this promotion. Their creative artwork also meant the A1 Boards stood out in the view of the target consumer.

TopMan Uni-Board
TopMan Uni-Board
TopMan Uni-Board
TOPMAN used our College sites in September to inform students that they can receive 20% off in-store.
Our Uni-Board format gave TOPMAN the ad format they needed to target the exact market they wanted in a direct manner.
LATEST IN-BAR CAMPAIGNS
Becks - Washroom
Becks Washroom
Becks Washroom
Becks used our washroom sites in September, running a campaign in some of our Dublin, Limerick, Galway and Cork venues. Posters were placed in washrooms in a number of bars in each city.
Bulmers Berry - Washroom
Bulmers Berry Washroom
Bulmers Berry Washroom
Bulmers Berry ran a nationwide washroom campaign to promote that product across both male and female washroom sites. Their innovative artwork really adds to the campaign and engages the consumer.

HSE - Washroom
HSE Washroom
HSE Washroom
In September the HSE ran a heavyweight nationwide male and female washroom campaign highlighting the dangers that legal and illegal highs can have on a person. This campaign covered venues right across the country targeting an audience who the HSE felt was most at risk of succumbing to these dangers.

Meteor - Washroom
Meteor Washroom
Meteor Washroom
Meteor ran a Washroom campaign in September to highlight their Half Price Mobile Broadband offer.  Washroom campaigns offer advertisers an intimate setting where they can engage the consumer for a longer period than usual.

Arthurs Day - Washroom
Arthurs Day Washroom
Arthurs Day Washroom

Diageo ran a Washroom campaign in September to inform consumers of Arthurs Day which took place on Thursday 23rd September. This campaign focused on bar venues in both Dublin and Galway where music gigs for Arthurs Day were taking place.

TG4 - Washroom
TG4 Washroom
TG4 Washroom
TG4 ran a Washroom campaign in September to highlight their coverage of 25 Magners League rugby games on TG4 this season. This campaign focused on venues in Cork, Dublin, Limerick and Galway.

Email: caemin@visualise.ie / eoghan@visualise.ie / derek@visualise.ie / seamus@visualise.ie
Phone: (01) 281 4847
Website: www.visualise.ie