Visualise Campaign Overview            August Edition

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Our Latest Campaigns
Nestle Cereals - POPAd
Fruice - POPAd
Ribena - POPAd
7up - POPAd
Dairygold - POPAd
Heineken - FloorAd
Smithwicks- Washroom
Cystopurin - Washroom
Smirnoff - Washroom
DCC - Outbox Ashtray
 
Want to find out how POP Advertising can help to influence shoppers' purchase decisions?

   Jacobs POPAd

We all know that a lot of purchase decisions are made in-store, but do we know the triggers that make people choose one brand over the other and more importantly how POP advertising can help influence shoppers' purchase decisions.

Visualise have gathered research from a number of different sources on the reasons behind the growth of in-store advertising and how effective use of in-store advertising can target shoppers and influence their purchase decisions.

To find out more and to arrange a personal presentation just give us a call.

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Greetings!

Welcome to the Visualise campaign overview for August 2010. Every month Visualise will provide you with images of advertisers using our media formats and also keep you updated with developments in our networks.
 
Reach over 1 million shoppers with our digital C-Store Screens
 
  Fanta Store Points  

Our new C-Store Screen format is Ireland's newest, and most extensive, retail digital advertising network. Located in some of Ireland's busiest convenience stores, our network gives footfall of over 1 million shoppers per cycle.


With so many convenience store purchases being made on impulse this exciting new format gives your brand an unrivalled opportunity to influence shoppers' purchase decisions by giving them an unmissable presence at the impulse counter.


Our network consists of Centra, Londis, Spar, Eurospar Bus Stop, Costcutter and Bon Espresso stores among others, with many stores located in key city centre locations including Grafton St, O'Connell St, Westmoreland St, Wicklow St  and Camden St.


Why choose C-Store Screens?


50% of all convenience store purchases are impulse purchases (Hershey's)


49% of impulse purchases are driven by POP display (Ogilvy)


80% of confectionery sales are made on impulse (Masterfoods)


Less than 40% of convenience store shoppers plan on buying the brand they ultimately purchase before they walk into the store (Retailing Research Council)


Tests conducted on 3 separate advertising campaigns on the Amscreen forecourt network in the UK demonstrated sales uplift of between 20-36% 


For more information on our C-Store Screens just give us a call today!!

LATEST IN-STORE CAMPAIGNS
Nestle Cereals - POPAd
Nestle Cereals POPAd
Nestle Cereals ran a, nationwide, heavyweight campaign across our Dunne's Stores, Superquinn and Tesco sites in August. The creative execution encouraged shoppers to look for the green banner on packs of Nestle cereals which signifies whole grain guaranteed.
Fruice - POPAd
Fruice POPAd
Fruice ran a POPAd campaign in August to promote their new Fruice Juicy bottle. The ad encouraged shoppers to buy the product by highlighting that "each bottle = 1 of your 5 a day" and the product contains 60% real fruit juice with no artificial colourings, sweeteners or flavours. Highlighting benefits such as these on an in-store advertising format can provide the little nudge needed for shoppers to choose your brand over a competing brand.
Ribena - POPAd
Ribena POPAdRibena ran a 3D POPAd campaign in August to highlight their offer of a free beaker with every 1 litre of Ribena concentrate purchased. 3D POPAds can be extremely impactful by adding depth to your ad which will grab the shoppers attention at the all important point of purchase.
 
7up - POPAd
7up POPAd
7up followed up their July activity by running a nationwide POPAd campaign in August to, again, promote 7up Free. Viewers of the ad were prompted to visit 7upfree.ie to find out more about the BBQ session and to share more summer ideas.
 
Dairygold - POPAd
Dairygold POPAdDairygold ran their second POPAd campaign of the year to promote Dairygold original. The national campaign ran across our Tesco, Dunne's and SuperValu sites with stores selected from the client's preferred site list.
 
Heineken - FloorAd
Heineken Floor AdHeineken undertook a FloorAd campaign across our Tesco sites to promote the new Heineken tactile can. A FloorAd was placed in front of the product on display which, in effect, expanded the products shelf space increasing it's presence in the alcohol aisle where shoppers are bombarded with choice.
 
LATEST IN-BAR CAMPAIGNS
Smithwicks - Washroom
Smithwicks Washroom
Smithwicks used our washroom sites in August, running a campaign in some our Dublin and Cork venues. Posters were placed in male washrooms in a number of bars selected by the client.
Cystopurin - Washroom
Cystopurin WashroomBayer Healthcare ran a nationwide washroom campaign to promote their Cystopurin product in our female washroom sites.Washroom posters are an ideal location to advertise products and services which may be of a sensitive nature.
 
Smirnoff - Washroom
Smirnoff WashroomFor the second month in a row Smirnoff ran a targeted washroom campaign in some of our bars in Dublin, Limerick and Kilkenny as part of their launch activity for the new Smirnoff flavours range. The artwork for both the lime and green apple flavours gave suggested mixers for the new flavour drinks.
 
Dublin City Council - Outbox
DCC Outbox AshtrayDCC ran an Outbox campaign in August to encourage smokers to bin their litter. The campaign ran on all our sites within the DCC boundaries.
 
Email: caemin@visualise.ie / eoghan@visualise.ie / derek@visualise.ie / seamusd@visualise.ie
Phone: (01) 281 4847
Website: www.visualise.ie