Greetings!
Welcome to the Visualise campaign overview for July 2010. Every month Visualise will provide you with images of advertisers using our media formats and also keep you updated with developments in our networks.
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Breaking News: Visualise To Sell On Tesco Store Points
Visualise are delighted to announce that from September we will be selling Store Points in Tesco stores nationwide.
The addition of this popular and highly impactful format to our product portfolio strengthens Visualise's position as the in-store specialists and shows our commitment to providing advertising solutions for brands, where it matters most, at the point of purchase.
Our in-store network now consists of the following formats:
POPAd Trolley POPAd Basket FloorAd Store Points C-Store Digital Screens
For information on the Store Points, or any of our other in-store formats, get in touch with us today.
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| LATEST IN-STORE CAMPAIGNS |
Galtee continued their June activity, again using the POPAd in July as part of their "Celebrate the Rasher" campaign. The campaign ran across all our retail partners. 
As mentioned earlier, Denny combined their POPAd campaign with a nationwide FloorAd campaign across our Tesco sites. A FloorAd was placed in front of the product on display highlighting the special offer on deli style ham.
Dublin Bus used our new digital C-Store screen format as part of their innovative and very succesful "Cheat on your car once a week" campaign. The campaign offered shoppers the chance to avail of a special offer of unlimited bus travel by simply showing their car keys at any participating Dublin Bus Ticket Agent. The C- Store screen format helped Dublin Bus reach over 1 million shoppers per cycle across our network of stores.
Bayer Healthcare ran a nationwide washroom campaign to promote their Cystopurin product in our female washroom sites.Washroom posters are an ideal location to advertise products and services which may be of a sensitive nature. 
Smirnoff ran a targeted washroom campaign in some of our bars in Dublin, Limerick and Kilkenny as part of their launch activity for the new Smirnoff flavours range. The artwork for both the lime and green apple flavours gave suggested mixers for the new flavour drinks. 
Lynx ran a nationwide washroom campaign in our male washrooms, advertising new Lynx Rise. The strong creative, tailored specifically for washroom sites, was sure to catch the eye of male pub-goers. 