Greetings!
Welcome to the Visualise campaign overview for June 2010. Every month Visualise will provide you with images of advertisers using our media formats and also keep you updated with developments in our networks.
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Target Convenience Store Shoppers with our new C-Store Screens.
Visualise were delighted to welcome the Star as the first advertisers on our newly launched C-Store Screen network.
The network consists of two
19" Amscreen digital screens placed
behind the counter, right at the point of purchase in Ireland's busiest
convenience stores.
The
convenience store sector is an extremely valuable and, up to now, largely
untapped market for advertisers. This sector has a high rate of impulse
purchase, 49% of which are driven by POP display* (Ogilvy Action). Tests conducted on the Amscreen forecourt
convenience store network in the UK saw sales uplift figures of up to 36% for
advertised brands.
Visualise
Managing Director, Ciaran FitzGerald, says of the launch. "This move
strengthens Visualise's position as Ireland's in-store advertising experts and
shows our commitment to developing new and exciting formats in desirable
locations for advertisers"
The launch
of the Convenience store digital network adds to Visualise's existing in-store formats
of POPAd Trolley /Basket and FloorAds. For information on this exciting new
advertising opportunity get in touch with us today.
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| LATEST IN-STORE CAMPAIGNS |
Philadelphia ran a nationwide POPAd campaign in June to promote the Philly Challenge which gave entrants a chance to "Cook your way to Dunbrody House". Details of the competition were available on www.philadelphia.ie
Benecol ran a nationwide POPAd campaign in June to promote their range of yoghurt drinks. The creative used the strap line "Specialist in cholesterol lowering foods" and contained some information about high cholesterol. The POPAd is an ideal way to inform shoppers of the benefits of your product at a time when they are making their purchase decisions. 
Galtee ran their first POPAd campaign of the year as part of their "Celebrate the Rasher" campaign. The campaign ran across all our retail partners and was coupled with a floor graphic campaign in Tesco sites. 
Danacol used the POPAd Basket in SuperValu stores in June. The campaign featured the special offer of 2 free bottles with the pack of 6. With each basket shopper becoming a walking advertisement this ensured that the special offer would not be missed by shoppers. 
LowLow ran a media first 3D floor graphic campaign in June which launched our entry into the floor graphic market. This campaign was part of the "Love it. Live it" re-launch of LowLow and helped the product stand out from it's competitors in the battle for shoppers' attention on crowded supermarket shelves. 
Fanta used floor graphics in our network of Tesco stores as part of their summer campaign. This nationwide campaign focused on the fact that Fanta is made with real fruit and contains no artificial colours or flavours. This is another good example of using in-store formats to highlight the benefits of a product which may encourage shoppers to choose your brand over a competing brand.
McDonnell's ran a floor graphic campaign in Tesco to promote their curry sauce. 2 floor graphics were placed in each store, one at either end of the aisle containing the product with each graphic directing shoppers down the aisle. Floor graphics can be used effectively in this way to direct shoppers to your brand's product. 
Smirnoff ran a nationwide floor graphic campaign in June as part of their launch of the new Smirnoff flavours range. With so many offers available on alcohol in supermarkets, floor graphics are the ideal way to ensure your brand stands out from the crowd. 
Galtee used floor graphics in our Tesco outlets as part of their "Celebrate the Rasher" campaign. This campaign was coupled with a POPAd campaign ensuring in-store dominance for the brand.
Bayer Healthcare ran a nationwide washroom campaign to promote their Canesten product in our female washroom sites.Washroom posters are an ideal location to advertise products and services which may be of a sensitive nature. 
Budweiser ran a washroom campaign to promote Budweiser Ice Cold. The campaign ran in selected bars chosen by the client as venues they wished to target.