Coming Soon.
Visualise Digital!!
Visualise are delighted to announce that this summer will see our entry into the Digital Advertising market with a digital advertising network in Ireland's busiest
convenience
stores.
The network will consist of two 19" digital screens placed behind the
counter, right at the point of purchase in an initial 100 of Ireland's busiest
convenience stores, making it Ireland's most extensive in-store digital
advertising network.
Included in our network will be a number of Spar, Centra, Londis, Mace
and Bus Stop convenience stores, with key sites in high footfall city centre
areas such as Grafton St, O'Connell St, Westmoreland St, Dame St, Baggott St
and Camden St.
75% of the initial screens will be Dublin based, with the remaining
screens in Galway, Cork and Limerick. This carefully selected network will
deliver footfall of over 1 million consumers per cycle.
The convenience store sector is an extremely valuable and, up to
now, largely untapped market for advertisers. This sector has a high rate of
impulse purchase, 49% of which are driven by POP display* (Ogilvy Action).
Tests conducted on the Amscreen forecourt convenience store network in the UK
saw sales uplift figures of up to 36% for advertised brands.
For more information on this exciting new format just get in touch!!
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Greetings!
A little bit later than usual, but welcome to the Visualise campaign overview for May 2010. Every month Visualise will provide you with images of advertisers using our media formats and also keep you updated with developments in our networks.
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Eye Catching 3D Floor Graphics From Visualise.
Visualise Advertising
Solutions have teamed up with Vizeum and Kerry Foods to roll out the media
first 3D floor graphic campaign in Tesco stores nationwide for their brand
LowLow. The 3D floor graphics, together with Visualises POPAd trolley and
basket formats, form the in-store component of the LowLow campaign.
Consumers in Tesco outlets will see the 3D tub on the floor in front of the
product on display telling them to Love it. Live it. and informing them
that LowLow has 'All the taste of butter, 81% less saturated fat'.
In-store advertising
is becoming more and more popular with brands wishing to engage consumers right
at the point of purchase. Over 70% of purchase decisions are made
in-store and with a combination of POPAd trolley and basket advertising and
FloorAd advertising formats, brands can
inform and influence consumers from the moment they enter the store.
Visualise floor
graphics are available in standard, die-cut and 3D formats in A1 & A0
sizes.
The LowLow campaign
was planned through Vizeum and booked through Ambient Plus.
Pictured, from left to
right:
Aoife Nagle - Vizeum
Ireland, Georgina Quain - Kerry Foods, Pauline Larkin - Ambient Plus &
Derek Doyle - Visualise Advertising Solutions
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| LATEST IN-STORE CAMPAIGNS |
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Jacobs - POPAd
 Jacob's ran their second POPAd campaign in successive cycles in May. This campaign highlighted the special offer of a free DVD rental from Xtra-Vision with the purchase of any 2 promotional packs.
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Easi Singles - POPAd
 Easi Singles ran a POPAd campaign in May to promote Easi Singles as the perfect choice for Barbecues. The campaign concentrated on a number of towns which are popular destinations for weekend vacations and ran in the lead up to the busy bank holiday weekend.
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Nestle Cereals - POPAd
 Nestle Cereals ran another heavy weight, nationwide POPAd campaign in May highlighting the percentage of whole grain in each box of cereals. The campaign featured a number of different Nestle Cereals brands.
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LowLow - POPAd
 LowLow ran a POPAd campaign in May as part of their re-launch which highlighted the message that LowLow offers all the taste of butter with 81% less saturated fat. The POPAd Basket and, later, 3D floor graphics were also used as part of the "Love it. Live it" campaign which will help the brand connect with the important market of 25-44 year old women. |
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LowLow - POPAd Basket
 As mentioned above Kerry Foods also used our POPAd Basket as part of the re-launch of LowLow in May. The campaign ran on baskets in Tesco, Dunne's and SuperValu.
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Tesco Mobile - POPAd
 Tesco Mobile continue to use the POPAd to promote the range of offers available on their network. The nationwide campaign in May featured their special offer of up to €20 bonus credit with the purchase of a Tesco Mobile phone.
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Denny - POPAd
 Denny have been regular users of the POPAd in 2010, and ran yet another campaign in May. This campaign featured their special offer on twin packs of deli style ham and ran on our sites in both the Republic and Northern Ireland.
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Fruice - POPAd
 Fruice also ran a cross-border campaign in May to promote the new Fruice Dilute. The POPAd is the ideal way to both inform shoppers of the benefits of any new product and also to serve as a reminder of other forms of advertising while the shopper is in-store, the place to close the deal!
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Currencytraders.ie - Leisurelite
 Currencytraders.ie, the online currency trading website used our Leisurelites in May to raise awareness of their website. Gym members were the ideal target audience for this campaign due to the fact that they are 35% more likely to be ABC1 consumers, 33% more likely to earn an income of €30k+ per annum and 27% more likely to agree with the statement " I look with interest at advertising for financial services"
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| LATEST IN-COLLEGE CAMPAIGNS
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Rustlers - Uni-Board
 Rustlers used our Uni-Boards for the second time this year to advertise their microwaveable burgers. The campaign ran in 13 colleges nationwide, reaching thousands of hungry students!!
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A Nightmare on Elm St - Washroom
 Warner Brothers used our washroom sites to promote the re-release of A Nightmare on Elm St with a male biased campaign in washrooms in Ireland's main cities.
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Guinness Rugby - Washroom
 Guinness used our washroom sites in selected venues in Dublin and Limerick to show their support for both Leinster and Munster rugby teams. Posters were placed in bars which are always popular locations to view rugby matches.
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Clonmedica - Washroom
 Clonmeidca ran a nationwide washroom campaign throughout May, advertising their Viralief cold sore cream.
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Specsavers - Washroom
 Specsavers ran a heavy weight, nationwide washroom campaign in May to promote their offer of new, lower prices on contact lenses.
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Smithwicks - Washroom
 Smithwicks ran a washroom campaign in our Dublin and Cork venues in May. Posters were placed in carefully selected bars whose clientele matched the brand's target audience.
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Dublin Bus - Washroom
 Dublin Bus used our washroom frames as part of their "Cheat on your car once a week" campaign, which encouraged people to take the bus, rather than driving into town. The campaign ran all across Dublin city and county.
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Vodafone - Washroom
 Vodafone regularly use our washroom sites as a means of targeting a valuable young audience. Their latest national campaign featured their offer of a free personalised cover with the new LG Cookie Fresh
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Bulmers Berry - Washroom
 Bulmers used our washroom sites as part of their launch of Bulmers Berry in May. There were 3 different designs all playing on the strapline for Bulmers Berry "An Undergrowth Movement"
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Ladbrokes - Washroom
 Ladbrokes ran a nationwide washroom campaign in May to promote their competition which offered entrants the chance to win a trip to the winning nation of this summer's World Cup.
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Date Dancing - Washroom
 Date Dancing ran a targeted washroom campaign to advertise their singles night which encouraged viewers to "Meet and network the old fashioned way".
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Email:
caemin@visualise.ie / eoghan@visualise.ie / derek@visualise.ie Phone:
(01) 281 4847Website: www.visualise.ie
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