Greetings!
Welcome to the Visualise campaign overview for April 2010. Every month Visualise will provide you with images of advertisers using our media formats and also keep you updated with developments in our networks.
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Gym members shape up with Special K.
Special K followed up on January's Studio Takeover campaign by dominating 22 of our gyms throughout April with a Gym Takeover campaign.
Die cut decals displaying the distinctive Special K logo and the strapline "Spring is shaping up, be fabulous" were placed throughout each gym on mirrors and windows in the aerobics and spinning studios and main gym floor. These large decals were supported by smaller decals on the mirrors in the female changing rooms to ensure that the brand reached their target audience during the entire duration of their gym visit.
Gym Takeovers are an ideal way for your brand to interact with a valuable audience of predominantly young, ABC1 consumers. Visualise can tailor each campaign to suit your brand's requirements and campaigns can be run in conjunction with our Leisurelites (Backlit A1 poster frames) which have a rate card price of €120 per Leisurelite, per two week cycle. Gym takeovers can also be run in conjunction with our product sampling offerings which start from just €150 per gym and are an ideal way to get your brand's products into the hands of consumers, at a place which may be a point of use for any number of brands, particularly health and beauty brands, drinks brands and health food brands.
Get in touch to find out how we can help your brand reach 200,000 valuable and active consumers.
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| LATEST IN-STORE CAMPAIGNS |
Erin continue to use the POPAd in 2010 and ran yet another POPAd campaign in April, again promoting the half price offer on their range of Hotcup soup. The POPAd campaign ran across our SuperValu sites to tie in with the promotional offer in-store.
Tesco Mobile have become regular advertisers on the POPAd, using it to great effect to highlight the range of offers available. Their April campaign featured their half price offer across a range of phones.
Muller ran their first ever POPAd campaign in April with a joint POPAd trolley and basket campaign. The campaign promoted Muller Light yoghurt and ran in our Dunne's Stores sites across the country.
Muller also ran a POPAd Basket campaign across our Dunne's sites as part of their in-store activity for Muller Light.
Visa used the POPAd Basket for the second year in a row to encourage shoppers to use their Visa cards in-store. The campaign featured their competition which enabled shoppers who paid with their Visa cards to enter into a draw for a trip to the World Cup final.
Jacobs used the POPAd in April to promote their new range of biscuits for kids with a national campaign. The creative featured pack shots of all the new products and the web address of their new website for kids. www.jacobs4kids.com 
Heinz ran a nationwide POPAd campaign in April to promote their tomato ketchup. The campaign ran across all our retail partners with 3 different creatives split equally in each store. The POPAd allows advertisers to display multiple messages to shoppers in every store.
The POPAd has become an integral part of Pedigree's campaigns to promote the Pedigree Adoption Drive over the last few years. Every pack bought goes towards a donation to Irish dog charities so the POPAd is the ideal format to use at the point of purchase to drive sales.
As mentioned in our feature article, Special K ran a gym takeover campaign across our network of gyms in April.
The Dublin Docklands Development Authority used our Leisurelites to promote the Docklands 2010 Fun Run with a targeted campaign in our gyms in the Docklands region. Leisurelites are the ideal way for anyone looking to target a fit and active audience. 
Vodafone used our Uni-Boards as part of their "World of Difference" campaign. This campaign encouraged people to donate themselves to a charity of their choice. Our Uni-Boards offer advertising opportunities in many of Ireland's leading 3rd level institutions, including UCD, DCU, DIT and UL. 
Bank of Ireland ran a targeted washroom campaign in Dublin to highlight their sponsorship of Leinster Rugby. The campaign ran at the time of Leinster's Heineken Cup quarter final victory over Clermont Auvergne.
The Irish Cancer Society ran a nationwide washroom campaign in April to raise awareness of the symptoms of bowel cancer.
Smithwicks ran a washroom campaign in our Dublin and Cork venues in April. Posters were placed in carefully selected bars whose clientele matched the brand's target audience.