Pat the Baker - POPAd
 Pat the Baker ran a nationwide POPAd campaign in March to promote their Toasty Pack. The campaign informed shoppers of the new packaging on the toasty pack, ensuring that regular buyers of the product would not miss it while also highlighting the product to prospective new purchasers.
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Uncle Ben's - POPAd
 Uncle Ben's ran a POPAd campaign across our Dunne's, Superquinn and SuperValu sites to highlight the special offer of a €1 trial price on their express range of rice. This campaign was run in conjunction with a POPAd Basket campaign.
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Uncle Ben's - POPAd Basket
 As mentioned above, Uncle Ben's ran their first POPAd Basket campaign in conjunction with a trolley campaign to promote their express range of rice. This was an ideal product to use the POPAd Basket for as it targets the basket shopper who may be coming in for an "express" shop to pick up a few items for a quick dinner.
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Erin - POPAd
 Erin ran their second POPAd campaign of the year in March, again promoting the half price offer on their range of Hotcup soup. The Nationwide POPAd campaign ran across our Tesco and Dunne's Stores sites to tie in with the promotional offer in-store. |
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Denny - POPAd
 March saw Denny run their third, cross-border, POPAd campaign of 2010. This campaign, again, highlighted the "100,000 breakfasts to be won" campaign and the support of the Simon Communities of Ireland.
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Cadbury's Flake - POPAd
 Cadbury's ran their first POPAd campaign of 2010 with a campaign across our Dunne's Stores sites. The creative highlighted the offer of "a hundred benefit lipsticks to be won every day with flake" See www.flake.ie for more details on this offer.
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Tesco Mobile - POPAd
 Tesco Mobile have become regular advertisers on the POPAd, using it to great effect to highlight the range of offers available. Their March campaign featured the offer of €20 off a range of selected phones when shoppers spend €40 or more in store.
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Tesco - POPAd
 Tesco used the POPAd to promote some of their own offers in selected stores throughout March. The campaigns featured the offer of double clubcard points in Tesco Navan and Tesco Thurles as well as a campaign in Tesco Ballinasloe informing shoppers of the new Tesco Petrol Station opening soon.
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The Sun-Xpose - Leisurelite
 The Sun ran a Leisurelite campaign in March promoting the "Totally Xpose" supplement in the Sun every Thursday. Our Leisurelites were an ideal format to ensure the client reached their target market of image conscious young adults who primarily make up the audience of the Xpose TV show.
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| LATEST IN-COLLEGE CAMPAIGNS
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Rustlers - Uni-Board
 Rustlers ran a nationwide campaign on our Uni-Boards in March to promote their microwavable burgers. Students were obviously an ideal audience for this campaign, as indeed they are for any number of brands. Our Uni-Boards offer advertising opportunities in many of Ireland's leading 3rd level institutions, including UCD, DCU, DIT and UL.
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Playstation - Washroom
 Playstation used our washroom sites with a nationwide campaign to promote the launch of the new Heavy Rain game on PS3. Posters were placed in male washrooms in bars with a younger clientele to ensure the client reached their target audience.
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Charter Medical - Washroom
 Charter Medical ran a targeted washroom campaign in selected Dublin venues to advertise their walk in sexual health clinic in Smithfield.
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Trackman - Washroom
 Trackman used our washroom sites to promote their tipster service which offers punters tips on horse racing meets. Posters were placed in male washrooms in bars in the vicinity of betting offices. The campaign coincided with this years Cheltenham Festival which always draws big crowds to the pub.
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Kilbeggan Whiskey - Washroom
 Kilbeggan Whiskey ran a targeted washroom campaign in selected sites in Dublin city centre. Visualise will always facilitate any client with a site specific campaign and have no minimum quantity requirements for any campaign.
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MEAS - Washroom
 MEAS regularly use our washroom sites as part of their drive to educate people about drinking alcohol sensibly. For hints and tips on drinking sensibly visit drinkaware.ie
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Email:
caemin@visualise.ie / eoghan@visualise.ie / derek@visualise.ie Phone:
(01) 281 4847Website: www.visualise.ie
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