Visualise commissioned independent research to be carried out to measure the effectiveness of our first ever Studio Takeover campaign which ran in January of this year.
Some of the key results are as follows:
47% of gym members who used the aerobics studio had an unprompted recall of the Special K campaign
76% of gym members who used the aerobics studio recalled the Special K campaign, either unprompted or prompted
The campaign was very popular with gym members too. Below are just a sample of the comments from members surveyed.
"Makes you think of the TV ad and the 2 week challenge"
"Advertising on the mirrors is very good as you're looking there all the time"
"I started the 2 week challenge"
"The gym is a good place to advertise that sort of product"
"It made me buy Special K"
"Very clever idea"
Advertising on the mats is very good as you use them a lot and they look better than the usual ones"
"I saw Special K posters in the gym too. Good forms of multi-advertising"
For more information about how our in-gym advertising opportunities can help your brand target up to 200,000 valuable consumers just give us a call.
Dawn ran a site specific campaign in Dunne's Stores Jetland to highlight the fact that Dawn milk is locally produced. One of the benefits of running a POPAd campaign is that it allows you to cherry pick stores to get your message across to local shoppers.
