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LGBT Automotive Buyers Mark Future Success In order to predict how a new product will perform, it is critical to know the opinions and thoughts of Innovators, as they typically set trends, rather than simply relying on the general population. Strategic Vision leads in understanding consumer evaluations of innovative products and how leading-edge Innovators set trends. They have discovered groups of the population that are often the first to purchase products that have a high likelihood of becoming a future trend. The LGBT (Lesbian, Gay, Bisexual, Transgender) community represents one group of Innovators: the type of consumer who supports the automotive community's needs when introducing a feature or product not typically seen on or associated with a new vehicle.
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The Brand of Gay: Past, Present and Future
The year was 1991. The outlet was the uber-conservative Wall Street Journal. The title of the article was "Overcoming a Deep-Rooted Reluctance: More Firms Advertise to Gay Community," and the Journal called the LGBT consumer-base, "a dream market." Read on... |
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Our Oct/Nov issue focuses on Workplace Equality. Contact us about advertising your brand. Media Kit Contact us |
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Taking Lesbian, Gay, Bisexual and Transgender Equality from Theory to Reality!
Out &; Equal Workplace Advocates, the nation's only nonprofit organization focused exclusively on ending workplace discrimination for lesbian, gay, bisexual and transgender (LGBT) employees, and Brian McNaught, the world's leading corporate diversity consultant dealing with LGBT issues in the workplace, have joined together to host a webinar entitled "Taking Lesbian, Gay, Bisexual and Transgender Equality from Theory to Reality."
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What Happens When A Man Wears A Skirt In Public Openly? NOTHING! A recent campaign by GLAAD.org - the LGBT campaigning organization had me thinking about the impact of media stories on our perception of things. I reflected on how poignant their tag line "words and images matter" is, especially to me personally, as a transgender grrl who has come out over the last couple of years and now lives an openly trans life. And you might be forgiven for thinking - but how is that possible - an openly trans life, when stories proliferate in the news about attacks and murders on trans people?
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LAMBDA LEGAL
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In2It Nutrition
Gay-Friendly Franchise
In2It Nutrition & Fitness is the first nationwide franchise that provides customers with a hybrid of nutrition and fitness services. Our locations feature both a storefront that carries nutrition products and a personal training studio- all under one roof. As we continue to expand we're looking for motivated individuals to join us. As an In2It Nutrition & Fitness franchisee you'll own a rewarding business that helps people transform their lives and reach their health and fitness goals. Previous fitness industry experience is not required to join us as you'll receive comprehensive training at our top nutrition and fitness school.
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 Art Happily Imitates Life
By Tracie May Wagner
Peter Marc Jacobson has become a true Hollywood legend in the world of television production. With a career in the industry spanning over thirty years, both in front of the camera and behind the scenes, Peter has achieved what few are able to - he is not only well respected, he is well liked.
Born in 1957 in Flushing , New York, Peter knew at a very young age that he wanted to be in show business. At fifteen, he met his high school sweetheart (thus, the name of their first production company responsible for The Nanny), future wife, and longtime business partner, Fran Drescher, while they attended
Hillcrest High. In 1979, the dynamic duo married and shortly headed out west to peruse their mutual dreams of stardom.
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