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Proudly Serving The LGBT Business Community Since 2004!
In this issue...
Fabulous Beekman Boys
Corporate Diversity
Social Media
Marriage Equality
Financial Plan

We hope you enjoy the latest issue of Echelon Magazine serving the LGBT business community.

Feel free to share it in our digital publisher.

Michael Lamb, Editor

Magazine Sections
8      Inform   
   
12    Become

14    Grow

16    Prosper

18    Own It

20    Straight Talk

22    Move

46    Explore

56    Seek

58    Calendar

59    Read

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beekmanCC1The Reality Of Being Famous Farmers

Funny how a weekend ride to the country can completely change your life. So it happened for Dr. Brent Ridge and Josh Kilmer-Purcell, stars of Planet Green's The Fabulous Beekman Boys. Flying primarily under the radar as the gay community's new non-stereotypical role models, the boys have one season of their gay-Green Acres-type reality show under their belts and are looking forward to launching their next season in March. 


Read On...



Corporate Diversity and the Evolution of the Corporate Equality Index 

By Daryl Herrschaft - HRC

The 2011 CEI marked important milestones in our communities struggle for  LGBT equality in the workplace. This year's report saw a record number of top performers in LGBT workplace equality as it bookended the second iteration of CEI criteria. Back in 2002, only 13 employers received a perfect score under the initial criteria, whereas this year, 337 employers hold that distinction. The evolution of fair and inclusive workplace practices and policies has been encouraging. While a 100 percent score on the CEI has become the standard for LGBT workplace
inclusion, we recognize that it is time to once again raise the bar of excellence in the upcoming 10th year of the report.


Read on...


storytellingSocial Media and the Importance of Old-Fashioned Story Telling
 
By Matt Skallerud

A year ago, I was telling folks that sooner rather than later, there would be several
thousand social media marketers out there and that this still wouldn't be enough to service the needs of
businesses large and small seeking to tap into social media marketing as an integral part of their company's 21st century marketing strategy.  It's safe to say I was right, but that was an easy one to predict.  The same phenomenon happened in the mid-90s when every company realized at some point along the way that they needed a website, only to find thousands of web
designers from which to choose from.  Many call this era the "Internet's Wild West," where anyone who could put together some HTML code was able to charge anywhere from a few
hundred dollars to several thousand dollars, often for the same quality of website.


Read on...
witeckccThe Business Case For Marriage Equality
 
By Bob Witeck

Each year, the influential Out & Equal Workplace Summit

becomes a global crossroads not just for ideas and dialogue, but also for thousands of LGBT business professionals, executives,
advocates and non-gay allies.  All focus is on making our
workplaces, as well as society itself, more welcoming, accepting and equality-minded for all LGBT people.



davidrae8 Great Ways To Sabotage Your Financial Plan


By David Rae

In the past decade, the challenges of successfully investing in the stock market have become all too clear. Research has shown that investors often buy and sell at

inappropriate times. While most investors understand that they should "buy low and sell high" according to the old adage, in reality people very often do just the opposite.   Below, I will walk you through 8 common but Great Mistakes that keep people from reaching their financial goals.



Read On....
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