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Gay Digital Directory
State of the Art
Los Angeles, CA - August 30, 2010 - Echelon Magazine (http://www.echelonmagazine.com), the premier media resource for LGBT
business professionals announces a state of the art directory to list
LGBT-owned and LGBT-friendly companies in a format that reaches both online and
mobile customers.
After launching the bi-monthly publication in digital format
in June 2010, the company has identified a low-cost solution for businesses
within this niche market to expand their marketing efforts by connecting with iPad
and iPhone users. The innovative new media source is set to publish the digital
directory in January followed by an associated app. "Go Gay Biz" that will be available in
the iTunes store in February 2011.
"Media is in a
constant state of change these days," stated Michael Lamb, publisher of
Echelon Magazine. "It is a strategic
imperative for all small business and corporate marketers to stay in step with
the latest technology."
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New Advertising Features
Echelon's 2011 Gay Business Directory will incorporate a
host of advertising media options that include videos, widgets and flash ads
that enhance the readers experience into a more alive and interactive resource.
Business listings will include a photo or logo along with
social media sharing icons that directly connect readers to a company's site or
fan page. Echelon has created a wonderfully affordable vehicle for businesses
to both connect with the Gay market and break out from the confines of the web.
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Go Gay Biz!
The new iPhone app, "Go
Gay Biz" is being designed utilizing GPS technology. It will allow the user
to locate Gay-owned and Gay-friendly businesses on the go. Companies that list their business in
the Echelon 2011 Gay Business Directory will automatically be included in the
"Go Gay Biz" app for a low flat annual rate initially. After the projected
success of the first year, listings will be renewed on a monthly payment plan.
"The Go Gay Biz app
will be obviously beneficial to Gay Business Travelers," stated Lamb. "However, our new app will also allow the
user to locate Gay-owned lawyers, real estate professionals, business services
and more."
Companies can list their business by visiting: http://www.echelonmagazine.com/index.php?topmenuitem=Directory
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