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In this issue...
Gay Travel Survey
U.S. Census
SkyWest
Bob Witeck
Gay Advertising
Featured Franchise
2010 Workplace Summit
This Week On
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3/9/10

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Gay and Lesbian Marketing Conference
April 30, 2010

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Echelon Pride in Business Expo
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Largest Ever Gay Travel Marketing Survey Launches - LGBT Research To Be Released at WTM

With an overall population of three quarters of a billion, these regions are home to more than 35 million lesbian and gay people.

Surveying travel and leisure habits of gays and lesbians living in fourteen countries, the largest ever gay market tourism research study of the LGBT community is now underway.

Undertaken by specialist gay marketing agency Out Now, the '2010 Out Now Global LGBT Market Study' will research the tourism and leisure patterns of lesbian, gay, bisexual and transgender (LGBT) people living in fourteen countries across Latin America and Europe.

2010CensusU. S. Census to Officially Count Same-Sex Married and Unmarried Couples for First Time

Latino LGBT and civil rights organizations hold community forum for `hard to count` community to discuss importance of being included in the 2010 Census.


The Latino Equality Alliance (LEA) - an alliance of LGBT (Lesbian, Gay, Bisexual, Transgender) community based groups - MALDEF and the Census Bureau held a community forum last Saturday, February 27 with numerous families in Highland Park, a largely Latino neighborhood in Los Angeles, to discuss why and how the LGBT community should be counted in the 2010 Census. The first of its kind, the forum was to educate same-sex Latino couples on how to fill out the Census form to make sure that LGBT (Lesbian, Gay, Bisexual, Transgender) couples participate and are counted.

Read on...
 
SkyWest Changes Policy to Offer Equal Travel Benefits to Gay and Lesbian Employees 

Policy change resolves complaint from Lambda Legal on behalf of married gay employee.

SkyWest Airlines has announced that it now is offering equal travel benefits to its Delta-dedicated gay and lesbian employees with a same-sex spouse or domestic partner, reversing a policy that prompted a warning letter from Lambda Legal in October of last year.

Read on...
witeckBusiness Climate: Memo to Northrop Grumman: Read Virginia`s Fine Print

By Bob Witeck

As a native Virginian, let me join commonwealth leaders by rolling out the welcome mat. As you choose where to relocate your corporate offices, I know you face a tough decision. That's why you are weighing both Maryland and Washington, D.C., too.

All excellent possibilities, but don't forget that Virginia offers an unparalleled corporate climate. We boast some of the nation's top universities, a highly educated and dedicated work force, and consistent high marks for fiscal soundness despite the nation's economic downturn.


Read on...
 
Gay Community, Mainstream Advertising

How the American Corporate World Markets Itself to a Niche $835 Billion Community

Lately it seems that everyone wants a stake in the buying power of the US gay community. And because of that, many companies are turning to a strategy that's not all that new: advertising.
With the findings of Pink Banana Media's 2009 Gay Market Report, the fact remains that the US gay community makes up a huge amount of the market share; standing as nearly a $712-billion per-year market in 2008 - and according to Witeck-Combs Communications, that number jumped to $759 billion in 2009, and is expected to increase to $835 billion by 2011. The original number, however, according to the report, conservatively takes into account that the US gay community consists of approximately 15+ million people.


Read on... 
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Out & Equal Workplace Advocates 2010 Workplace Summit
Workshop proposals, Outie Award nominations now being accepted

Plans are underway for the 2010 Out & Equal Workplace Summit, set for Oct. 5-8 in Los Angeles.

Out & Equal is now accepting Summit workshop proposals and nominations for the Out & Equal Workplace Awards, known as "the Outies."

Please consider sharing your expertise and knowledge by presenting a workshop at the Summit, the premier conference on lesbian, gay, bisexual and transgender workplace equality in the world.

The 2010 Outies will be presented during the Summit on October 7 at our annual Out & Equal Workplace Awards Dinner. The prestigious awards - now in their 11th year - honor individuals and organizations that are advancing LGBT workplace equality.

Through these awards, Out & Equal provides the business and LGBT communities with examples of innovative approaches and proven successes to create safe and equitable workplaces.

Contact Associate Director of Summit & Events Anthony Bannon at 415-694-6516 if you have any questions about workshops or the Outies.
 
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