Know your audience. Analyze your group's typical student attendees and create a profile listing age, gender, interests, job, political views, major, etc. Compile this information and look for trends.
Find the current. Discover where intellect and culture intersect. Find a way to bring both a practical message and popular speaker to your seminar or workshop event.
Practically speaking. Ideally, your event should offer practical tools beyond just an inspiring speech. Provide your audience the motivation and tools to study harder, take action, make a difference or balance life better.
Strike a balance between entertainment and practicality when choosing a speaker. Too much of either is ineffective. An optimal mix of fun and fact will keep it light without losing focus of what message you want conveyed.
Survey Says! Give your students a voice to express their desires, expectations, and thoughts about your professional speakers and upcoming events. Conduct a survey before your event to shape your focus or discover up and coming speaker names. After your event, conduct exit surveys for evaluation and insight. |
| These simple steps will help you choose and promote your next speaker with confidence. Your audience will thank you! |
