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Performance Dental Coaching
Monthly Newsletter
 
May 2010
Your Brown M&M 

How much do you have in common with David Lee Roth?
  
The honest truth is, it might be more than you think. If you lived through the 1980's, you know exactly who David Lee is. The flamboyant front man of the rock band Van Halen; Roth was an iconic part of growing up for the over-40 set. You either rocked to his voice, danced to it, exceeded the speed limit to it or associate it with a long-lost boyfriend or girlfriend. He was *epic*. How could you two have something in common, if we're not talking about vocal acrobatics, skin-tight costumes or gymnastics? Well, it turns out that David Lee Roth had a sure-fire way to prevent operational disaster in his business. Not too long ago, Roth was interviewed by the guys who brought you Made to Stick. They were confirming with him the old 1980's rumor that Van Halen had a "No Brown M&M" rider in their performance contract. Yes, he said; that rumor was true.

The "No Brown M&M" requirement was actually called clause number 126. It was legend in concert promotion, in a contract that even David Lee Roth calls "longer than the Chinese phone book". It was there for a reason. The technical specs of a Van Halen concert were rigid, mainly because the band rolled into town with nine (count them) tractor trailer rigs of gear. It was crucial that the hookups, connections and wiring were accurate, so that all the equipment could work together seamlessly. The show depended on the setup of the wiring, so the contract read more like a technical manual than an agreement for a concert. It specified certain amps of power be delivered to each band member and laid out the minimum and maximum amount of spacing between connections for guitar, effects and stacks of Marshalls, among other things. David Lee Roth included clause number 126 as a guarantee that the contract was followed to the letter. It plainly stated that if any brown M&M's were found in the band's backstage spread, the concert promoter must pay in full for the entirety of the show... and the band was released from having to perform. Money for nothing, you might say.
 
David Lee Roth, labeled a rock-n-roll diva for the pickiness of clause 126 , was actually an operational genius. He could walk into any concert venue in the United States and know immediately whether his equipment set-up was going to work - or not. All with a quick check of the bowl on M&M's. Genius? You bet. 
 
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Your systems matter.
 
Make sure your systems are not only the smartest in the industry, but also being followed consistently, through coaching. Angie's management systems bring our solo practitioner dental clients between twenty and forty thousand dollars per month in additional collections. Multi-doctor clients stand to gain even more. That's a new banking system you can implement today! Give Angie a call and beef up your bank deposits. We're here to help. 
 

Take Care,


  
 
Call Angie today. 
 
888-400-0569
 
 
All this brings me to your brown M&M. You have the ability to improve your own practice operations with just a few tweaks to the way you audit your systems and processes. Here are two suggestions. 
  1. Guarantee your cash flow and your sanity; spot check your FA's.
    There's no worse feeling than watching your Accounts Receivable column gain weight. If you've struggled with collections during the tougher economy and you're not using a validated Financial Agreement form, you've got a great opportunity to make significant changes in the way you get paid by implementing one. If you already use a form that's court admissible, be sure it's being used with every eligible patient. Most of my clients set a floor limit for a written, signed FA that's in the neighborhood of a major procedure. That way, you won't be adding an extra step to hygiene appointments or one or two surface filling appointments, but you will have a legal fallback position for the costliest of the services you provide. Randomly pull your paper charts (if you have those) and look to be sure written FA forms are stored until the patient's balance is paid off. They can be shredded once that milestone has been reached. Charts without signed FA's signify that your admin team needs more support to implement them. Find out what the holdup is and collaborate on making Financial Agreements a priority. If you have digital charts, I still recommend holding on to paper versions of your signed FA. I know, I know, you're ready for the digital age, but, in litigation, the judge may not be. Valid paper documents leave no question of the patient's understanding or consent should you get into court action. File those in a file cabinet somewhere, in reverse order, and shred them as they are paid. You'll be glad you did. 
  2. Twice a year, check your hygiene recare effectiveness.
    Most of the practices that come to me looking for help are missing the majority of their hygiene opportunity. It's the driver of the business, so giving your hygiene department a regular check-up is urgent. To evaluate how you're doing, start by getting an accurate count of your active patients. You can do this in Dentrix by going to the Office Manager, and choosing the Analysis button from the menu. Choose "Practice"; then click on "Reports". Uncheck every option on the pop-up box but "Patient Summary". Batch or print this. Your correct patient count will be listed at the top of the page. If you multiply that number by two, you'll have how many hygiene appointments are possible in a year's time in your office. Obviously, not every one of your patients will come back twice per calendar year, but if you improve your hygiene retention rates, your business *will* prosper. Divide your possible number of appointments by your total number of 00120's performed (the periodic exam) and you'll have a good idea of what percentage of your patients are being served in hygiene. (You can find these in the same window of Dentrix, by choosing "Production Summary" and unchecking the "By Category" box. You'll get a detail of every procedure performed in the date range you enter.) If your number is smaller than 75%, it's time to ramp up your preappointing and reactivation efforts. Like, yesterday! 
Can you be a whole lot more like David Lee Roth?  I sure think so. His methods for checking the most important details in his business were quick and decisive. He set himself up with an infrastructure that guaranteed success. Put that together with a little leopard-patterned spandex, and everybody wins. Rock on, people!
 
And, have a great month.
Angie Skinner

 
Angie Skinner is the founder of Performance Dental Coaching. She has been training and developing dental teams since 2001, most recently as a principle in Dental Genius™. Angie's dynamic teaching style and flair for fun is suited to both in-person office training and large meetings. Her articles have been published in every major dental trade journal; she's been honored as a 2008 and 2009 "Leader in Dental Consulting" by Dentistry Today magazine. 
 
For more information, please visit her website at
 
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