Angie Skinner
Performance Dental Coaching
Monthly Newsletter
 
March 2010
Can This Marriage
Be Saved?
 
 Survival Strategies for
 Your Partnership

"A friendship founded on business is a good deal better than a business founded on friendship."
                                              
                                           John D. Rockefeller

When I was a teenager, there was a column in a popular women's magazine called "Can This Marriage Be Saved?" It was full of lurid details of marital problems that made most of the marriage issues I'd ever heard of sound tame, tame, tame. Each piece concluded with a therapist's suggestions for the couple and a brief paragraph about whether or not they decided to "stick it out" after counseling.  I thought, at the time, that marriage must be nuanced with power struggles and missteps. What I've since learned through coaching is that marriage can certainly be tough, but partnership is tougher.

It's no secret that a full 50% of dental partnerships (and buy-ins) lose their steam within the first five years. Seriously contemplate this enterprise, your second-most important relationship, before you sign that partnership agreement or get that bank loan. Follow these few suggestions to build a partnership that will stand the test of time.
Just Who is in Charge Around Here?
 
One of the biggest challenges of partnership is deciding who will manage what. If you're not sure of the best way to distribute the many tasks that go into running your practice, or if you're wondering what efforts as managers will make you most successful, please give me a call. Our Division of Responsibility system for partners and multi-doctor practices *really* works, and it  will help take the guesswork out of running your very big small business.
Take Care,


  
Call Angie today. 
 
888-400-0569 
1. Determine if you're partnership material. This may sound like a no-brainer; it's decidedly not. Several years ago, I worked with a partnership on a marketing campaign. The senior doctor was on associate number (gulp) thirteen.  Sure, the number was unlucky...but so was the guy who had agreed to buy in. He lasted fewer months than the duration of the project, and both doctors walked away significantly poorer. If you're going to enter into a partnership, a limited ego and a willingness to bend are non-negotiable qualities. If you're super-competitive and get emotional over not getting your way, avoid a partnership and opt for an outright sale at retirement. If you've never been in a partnership and aren't sure how you will respond to your chosen partner over time, invest in behavioral assessments for both sides. What you'll learn from a validated appraisal can give you greater confidence in your partnership choice, or the results may give you a concrete reason to cut bait. If you've had one or more failed partnerships, you can use the same assessment to determine how your behavior might contribute to your problems...and you can make changes that will protect your future. 
 
2. Have a solid agreement. Partnership agreements run the gamut - from short and simple to bound volumes that outline every possible what-if scenario. It's certainly smarter to decide how things should be on the front end than to look for a solution during difficult times. It's complex, if not impossible, to rationally hash out differences in the middle of a breakup. Decide how you'll do everything before you start your partnership, including removing the guesswork of a potential ending. You may actually prevent a business divorce, if both parties agree that the pre-set consequences aren't worth dissolution. Agreements should spell out how and when each partner is to be paid, how expenses like lab fees and supplies are to be managed, how New Patients in the practice will be split, and what responsibility each partner has in marketing, maintaining, and upgrading the office. Restrictive covenants and no-stealing-the-employees clauses are common, and often difficult and expensive to enforce.
 
3. Don't go into business together because you're friends. So you know each other inside and out. You have old stories and shared memories. You can trust each other. Perfect. Go on vacation together, go to dental meetings together, volunteer together, or take up a shared hobby. Just don't use your long-standing friendship as a reason to launch a business. I believe it was Dr. Jack Stocker who said, "If two people agree on everything, one of them is unnecessary." In order to protect your old and valuable friendship, you will tend to give in to friends even when you disagree - or mask grievances to keep the peace. By the time you lose your patience and your religion (that's Southern for temper, people), your partnership will be on the ropes and your friendship will be over. Keep your friends where they belong (in your personal life), and choose a partner who is an intellectual and decision-making equal.
 
4.  Over-communicate. Frank discussion is one thing that keeps partnerships on track. It's the most difficult and most important action two or more owners can take. Frequent and high-quality discussions are essential; the best partners are willing to communicate about every issue, no matter how touchy. Gear yourself up for weekly doctor's meetings, daily huddles with the team, and weekly or bi-weekly staff meetings. If this sounds like too much, then you're definitely not talking enough about goals, expectations, systems, and protocols that, if refined, will take your practice forward. The time invested in communicating and perfecting your business is THE MOST important investment you can make. Period.
If you woke up recently and found that your partnership is lopsided - meaning one partner does the majority of the work to keep the practice going and one performs dentistry and goes home - I respectfully recommend coaching to center the load and redistribute responsibilities. Successful partnership requires a clear definition of who-does-what, not an expectation of you-do-that.
 
Poor communication? Lack of results? Resentment? Disappointment? All these are symptoms of a marriage on the rocks - and a partnership in trouble. Most of those "Can This Marriage Be Saved?" columns ended on a high note. Do yourself a favor... set your relationship up correctly from the start, and insure your own happy ending!

Angie Skinner

 
Angie Skinner is the founder of Performance Dental Coaching. She has been training and developing dental teams since 2001, most recently as a principle in Dental Genius™. Angie's dynamic teaching style and flair for fun is suited to both in-person office training and large meetings. Her articles have been published in every major dental trade journal; she's been honored as a 2008 and 2009 "Leader in Dental Consulting" by Dentistry Today magazine. 
 
For more information, please visit her website at
 
 

 

New Clients Receive One Extra Day of In-Office Training
 
This can be delivered either in a classroom or one-to-one setting.
(Clients' choice; a $3500 value.) Hurry, as Angie's calendar books quickly!  
Offer ends March 31st, 2010
Call 1-888-400-0569
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