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| Performance Dental Coaching
Monthly Newsletter
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January 2010 |
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America's greatest strength, and its greatest weakness, is our belief in second chances, our belief that we can always start over, that things can be made better.
Anthony Walton
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I believe in second chances. How about you? The fact that any of us can start, today, to build a new life, a new direction - a new business from the old - is a thread in the fabric of the American dream that I hold onto. Like basic faith, the principle of starting over is valid to me. And, I hope, real to you.
My second chance story isn't new. It's several years old, actually. But once upon a time I was a brand new store manager working across the hall from a guy who sold shoes. Our lives never meshed, but they did run parallel. I was fresh out of college and Jon was a tall, thin and gangly family man; simply a nice guy who made a low wage and magically knew the difference between a Farragamo and a Cole Haan. By day, Jon sold shoes and tried to keep his wife and kids afloat. But his passion was simple; he wanted to become a dentist. I watched as he and his coworkers closed down the shoe store across the hall more nights than I can count. Over time, he approached the admissions department at the local university dental school and did his level best to convince the dean that his late start would have no detrimental effect on his future career, or on what he might accomplish if he succeeded in gaining his dental degree. Finally, at 40, he was accepted. It was time to start over; his second chance arrived. He gave up the shoes, the late nights, and the income - for four years of learning. I shudder to think about how his family managed. Jon (now a father of five) applied himself with great resolve and partnered with a respected dentist upon graduation. Since then, he's gone on to become a well-known provider of care in a city of over a million people. In his spare time, Jon has dedicated himself to giving back. He oversees a dental philanthropic event each year in his office that partners with other dentists and specialists to provide for the needy. I have a feeling Jon knows what it means to struggle financially. He also knows how to put everything aside to attain a goal. And that's the message I want to bring to you, in this bright New Year. |
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Starting over requires action. If you're like a lot of people, deciding 'what to fix first' requires diligent thought. And, taking those first steps may be the hardest part. If you need help to turn your business around in 2010, please contact me or any member of my team. We'd be delighted to help you turn over a new leaf. Wouldn't it be great, to love your practice again?
Take Care. |
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To start a New Year in the right frame of mind, you must jettison the old one. We've just limped out of the toughest year in memory. In between the failing banks, the stock market collapse and the housing bubble burst, we've all lost net worth. We've seen consumer confidence plummet and jobs disappear. Many patients are struggling, and you might be, too. Starting over now, and working on the things that will invigorate your practice, is good business. Begin with letting go of all the things that hold you down. If you're like Jon and you want to build something for the future, know that making sacrifices today will pay off in the future. Here are some suggestions: |
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Stop tolerating staff members who care nothing about what you are doing, your patients or your standards. Toleration is the most expensive item on your balance sheet.
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Give up your old style of scheduling; the one that makes you irritated and exhausted, and forever behind.
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Get on board with Internet marketing and current technology. The longer you wait; the more your competition will outdistance you.
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Expand your hygiene department in every way you can, allowable by law.
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Utilize every contact method you can to stay in touch with your patients.
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Become an expert. By this I mean: write, talk, be seen, blog. Know this - whoever communicates most about health care (specifically the mouth/body connection) will win the respect of their audience. That audience, of course, will be overwhelmingly larger than your own patient base, so the time to get started is now.
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Embrace the changes that will make you successful. You can't become wealthier, more organized or more efficient by doing exactly what you did last year. Right?
Each of us has the golden opportunity to turn this year into something for the record books. Like Jon, that may take a small season of grit and determination; one that leads to the reward you've been missing. Just know this; your investment in time and energy will be rewarded. And isn't that what starting over is all about?
Happy New Year! | |
Angie Skinner is the founder of Performance Dental Coaching. She has been training and developing dental teams since 2001, most recently as a principle in Dental Genius™. Angie's dynamic teaching style and flair for fun is suited to both in-person office training and large meetings. Her articles have been published in every major dental trade journal; she's been honored as a 2008 and 2009 "Leader in Dental Consulting" by Dentistry Today magazine.
For more information, please visit her website at
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Start Your New Year With Performance Dental Coaching
Start a coaching relationship in January, and receive a complimentary Google™ Adwords campaign with the state-of-the-art website we'll provide for you. Get found on the web, while you grow your business! A $600 value. |
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