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| Performance Dental Coaching
Monthly Newsletter
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September 2009 |
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"The weakest link in a chain is also the strongest. It can break the chain."
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In a small town, who better to take care of your patients than the woman who knows everyone? Until May, Mary had worked for my client for 19 years. The doctor complained a lot about her wretched four-handed assisting skills. Once she had been a decent assistant, he told me earnestly. He wasn't sure when the slip-ups started, but they became frequent and impossible to ignore. Like the afternoon she hit his hand during a procedure and the bur skittered over the patient's lip. It took three stitches to close the wound. What could possibly have caused her to hit the doctor's hand, you might ask? Oh. She was in the process of answering her cell phone at chairside. Now that I have your attention, let's get on with the story. Mary believed she was indispensable. Her true talent was talking to people. It's true; Mary could get someone to schedule treatment faster than a lightning strike. That talent kept her in place until she flatly refused to help fill the schedule. In fact, Mary refused with such defiance that our doctor calmly told her to start working unscheduled treatment...or clock out. She angrily asked him why the other assistants couldn't do the task. She had seniority! He reiterated his request, at which time she grabbed her purse, clocked out and left the building. She returns, unhappily, at the end of this story.
Oh, if you could join me in some of the phone conversations I have! The human condition is so universal, so honest and so real. One thing I've learned is that people bare their souls on the telephone. Think about it. In few situations are you free to say anything that's on your mind without managing your facial expressions. There are universal themes, of course, to these calls. You're not making enough profit? Call a coach. You're unhappy with your systems and processes? Ditto. But the most common topic, all year round, is the "weak link". Most dentists want to know if it's possible to keep their same team and be successful. The answer is always, always...it depends. But probably not.
I understand why you might be afraid to change out the players on your team. It's natural to dislike the conflict that comes when you are required to insist that an employee do their job, or do it more effectively. But if that tension is keeping you from success - then we're all dealing with the same exact problem. I'm not talking about your superstars or your solid employees. No, no... I'm specifically talking about weak links, prima donnas and the contract player. If you have one or more, you have headaches.
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ATTITUDE
by: Charles Swindoll
The longer I live, the more I realize the impact of attitude on life.
Attitude, to me, is more important than facts. It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company... a church... a home.
The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day. We cannot change our past... we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude... I am convinced that life is 10% what happens to me and 90% how I react to it.
And so it is with you... we are in charge of our attitudes.
888-400-0569
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The weak link. |
The weak link inspires emotion; they either have consummate skill and won't use it, or they don't have the applicable skill and won't acquire it. To quote a friend of mine who suffered with an assistant who was the latter, "When I get to the office and I realize I have to work with her, it makes me angry. And I stay angry all day." The more we want from our weak links, the less we seem to get. The emotion and unmet expectations steal our best hours and take away from every other part of the practice. The undeniable truth is that taking your job makes your employee accountable to perform, and to perform on day one. So, if you have an employee who can't or won't contribute, take heed. As an employer, you must expect great things from your staff. Your list of general expectations isn't unreasonable. Get serious about how performance is discussed and what work behavioral standards are in place. A weak link starts with no direct supervision, and gets out of control with no real expectations or time limits on performance. |
| The prima donna. |
The prima donna earns her title by making a killer salary and having special perks that no one else in the office enjoys. She is conditionally committed, weighing any request against her home life, schedule and mood. If you hit on all cylinders it's possible that you'll get what you ask for. The prima donna can be in any position, but when it comes to getting her own way she'll kill teamwork faster than a speeding bullet. Her needs and wants always come first. Can you keep her? Well, that's a tough one. Past experience predicts that when you change the rules and ask for more consistency, an improved attitude or a shift in the hierarchy, your prima donna will bolt to another employer who asks for less but pays about the same. You won't miss her.
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| The contract player. |
Think of your contract player as a mafia hitman. They take payment for a specific job, which is carried out with precision and accuracy but no emotion. No connection exists between your contract player and your patients; this player couldn't get paid enough to feel attached. If you spend extra time negotiating salary, perks, hours and benefits with a prospect, you're dealing with a contract player. When another team has an open position and they pay more, off your player will go, always alone. The biggest problem is her effect on the rest of your team. She will demoralize them. They'll wonder three things: if all their extra effort is worth it, why you sold out and hired a person who doesn't care and if you hired *this* person, how low will you go next time? Players hurt morale, they hurt communication and they hurt your reputation. They might possibly hurt your wallet. But after the last three, who's counting? |
Mary was a weak link prima donna. She knew how to contribute but was more interested in getting her way than being part of a team. Later that week, when our doctor refused to rehire her, she placed an ad in the local paper encouraging patients to call her for the "low-down" on her termination. Many did, and got a story that was nowhere near true. Lesson learned. That same weak link, allowed to stay in place too long unchecked, is now broken and a practice exercise in damage control. Not unlike a broken chain being dragged behind a fast car. Left behind, but still spitting out sparks.
Strengthen your chain, my friend...won't you? | |
Angie Skinner is the founder of Performance Dental Coaching. She has been training and developing dental teams since 2001, most recently as a principle in Dental Genius™. Angie's dynamic teaching style and flair for fun is suited to both in-person office training and large meetings. Her articles have been published in every major dental trade journal; she's been honored as a 2008 and 2009 "Leader in Dental Consulting" by Dentistry Today magazine.
For more information, please visit her website at
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