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American Tackle Is Proud 

to participate in 2012 ICAST


The International Convention of Allied Sportfishing Trades, better known as ICAST, is the world's largest sportfishing trade show annually hosting 7,000 members of the sportfishing industry representing 63 countries. ICAST is produced by the American Sportfishing Association (ASA), the sportfishing industry's trade association, which looks out for the interests of the entire sportfishing community.


ICAST is the premier showcase for the latest innovations in fishing gear, accessories and apparel and is the cornerstone of the sportfishing industry, helping to drive sportfishing companies' product sales year round.


American Tackle will be located at booth 1421.  Come join us and meet the entire ATC Staff including Joe Meehan and Darrin Heim.  Also in attendance will be many ATC Pro Staff members available to answer questions and trade their rod building and fishing secrets.


Stay tuned for New Products debuting at ICAST in the next American Tackle Newsletter.

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American Tackle Pro Staffers in Attendance


Brad Parker

Vancleave, Misissippi


Brad Parker sent in his application to become a Pro Staff member and indicated his skills for rod building were that of a beginner. But, what we saw was mad potential. Brad is an industrial engineer, but an outdoorsman at heart. He began building rods after becoming frustrated with the production rods on the market.

Derwood Roberts

Merritt Island, Florida


Growing up on the east coast of Central Florida, Capt. Derwood Roberts spent most of his time fishing with his father who ran an offshore charter boat. He fished on charter boats, commercial fishing boats and scuba dived for over 20 years. Derwood started building fishing rods while still in college as a hobby. He would build rods when he couldn't go fishing. When his friends starting asking him to build rods for them at their specifications and colors, it led to a new venture and he started Adventurous Custom Rods.

Matt Sewell

Ft. Myers, Florida 


Matt Sewell was born and raised in Fort Myers, Florida.  Matt enjoys doing anything outdoors, but fishing is his passion. He has been fishing the area of Pine Island Sound, Charlotte Harbor, Sanibel, and Fort Myers Beach his entire life. Back in 2006, Matt started messing around online and decided to try to build his own rods. At first, Matt just built good rods for himself. Not really good looking rods, but functional rods. Everything from then on has just snowballed into becoming a serious rod builder.


Terry Sturgeon

Jacksonville, Florida 


USCG licensed Captain Terry Allen Sturgeon has over 41 years of experience fishing the backwaters of the St. Johns River in Northeast Florida. In addition to guiding clients on trips they will remember for a lifetime, Captain Terry is also a Florida Sportsman Show seminar host, a proven competitor on different professional tournament trails, a product tester for several tackle manufacturers, renowned custom rod builder and owner of 

T. Allen Rods, and one of the founders of the Florida Lure Anglers Fishing Club.


Bruce Vetre

Guilford, Conneticut


Growing up along the shoreline and having a father who supplied fish to the local markets and restaurants, it seemed Bruce Vetre's destiny to become a fisherman was pre-determined. His first experience with a custom rod came when he was 10 years old and his father bought him one for his birthday. At the age of 13, he couldn't find a rod with all the features he wanted, so Bruce decided to build one for himself. Who knew that would foster the passion that still burns 34 years later.

Billy Vivona

Staten Island, New York


Billy started building rods in the year 2000, and immediately was hooked on the artistic aspect of the craft. His reputation grew as he began teaching others his tricks at local seminars. This led to Billy forming The NERBs, a worldwide group of builders who specialize in Rod building art. In 2007 Billy authored his first book, "Decorative Wraps" and is currently working on his second book, "Decorative Grips." He pens a Decorative column for Rodmaker Magazine, and hosts rod building seminars at his shop located in Staten island NY all Fall & Winter. 

Jaesen Yerger

Omaha, Nebraska

Jaesen's company, Cajun Custom Rods, has an unwavering standard when it comes to perfecting a rod for its customers. With a recently retooled web site, the process of choosing the components for your own custom rods has never been easier. Check out the IFP (Individual Fitting Process) on the site. It's fresh, innovative and forward thinking.