Meet American Tackle Pro Staff Member
Growing up along the shoreline and having a father who supplied fish to the local markets and restaurants, it seemed Bruce Vetre's destiny to become a fisherman was pre-determined. His first experience with a custom rod came when he was 10 years old and his father bought him one for his birthday. Bruce remembers it was quite a feeling getting a gift like that! When Bruce hit his teens, his fishing interests turned to Tournament Bass fishing. At the age of 13, he couldn't find a rod with all the features he wanted, so Bruce decided to build one for himself. Who knew that would foster the passion that still burns 34 years later.
Bass rods are still the bulk of VRC business. To that end, his driving force has been to create unique custom handle systems exampled by the patented American Tackle Vetre Matrix Handle. Bruce stated, "With so much focus on grips today, we are continuing to explore more unique styles and designs to offer to our customers for years to come."
Contact Bruce Vetre at:
Artus Micro Guides
Artus Ring Lock micro guides were the first micro guides designed specifically for micro guide rods. Previously, 3 & 4mm guides were borrowed from other niche rod
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uses. ATC remained skeptical of those borrowed uses in standard casting & spinning applications until, Boyd Duckett commissioned ATC to produce a special proprietary guide for his Micro Magic rods. The Artus micro guides were the results. The Micro Guides feature the "Ring Lock" & "Foot Lock" designs to hold rings in frames and frames on rods.