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The Wrap-Up

from American Tackle Co.


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ICRBE 2012

High Point, NC



Paris, France


ICAST 2012

Orlando, FL


IFTD 2012 

Reno, NV

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Meet American Tackle Pro Staff Member Brad Parker


Brad Parker of Gautier, Mississippi sent in his application to become a Pro Staff member and indicated his skills for rod building were that of a beginner. But, what we saw was mad potential. Brad is an industrial engineer, but an outdoorsman at heart. He began building rods after becoming frustrated with the production rods on the market. He was in search of a lightweight, sensitive rod and decided to build his own. Brad said, "I enjoy fishing for anything that will tug on my line. My location enables me to fish many great species in one place. I live on the Mississippi gulf coast, just minutes from the Pascagoula River System, so I have the best of both worlds with fresh and saltwater fish at my doorstep." Though he hasn't been building rods for very long, he says, "I find rod building to be as enjoyable as actually catching the fish."

Brad's wife also enjoys fishing and he built a rod for her featuring one of her favorite styles...animal print. In order to customize her rod he used a zebra print skin. We're ready to see what else he does. 



Product Spotlight On...

Matrix Popping Blanks


Matrix Popping Blanks are one of the best sellers in the Matrix line due to one thing...versatility. These blanks have the unique integrated carbon woven twill and intermediate modulus material design that American Tackle has pioneered in freshwater rod applications. The blanks traditional "popping" actions incorporate

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Matrix designs to produce blanks that cross over into many spinning and casting applications, which are specifically used for both freshwater and saltwater options. They combine the mod-fast action popping blanks, that they are known for, with extra power in the handle for casting and landing larger fish. Matrix Popping blanks include the 7' AMP 842, 843, and 844. These models are available in a Clear Black or Emerald Green finish.

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