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 August  2012  Update 
In This Issue
Presenter Spotlight - Duane De Freese
The New American Dream
Recommended Reading

by Van Jones


  Mullet lovers try to give fish

an image makeover  

by Kate Spinner  

 

New Smyrna's center of town re-emerging but foot traffic vital, planners say 

 


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                                          Vision
Authenticity advances sustainability for Florida's future.

Our conference is seven weeks out. Fewer than 50 of our 125 available seats remain. People register late, we know, but if you plan to register, don't wait too long. Also, if you have others in mind to join you, this is the time to alert them. Point them to our website to learn more about the conference or download the conference save-the-date pdf to forward to your colleagues.

 

We are happy to announce that we have engaged three part-time staff to back up our own efforts. Among other responsibilities they will help us facilitate logistics as well as discussions throughout the conference about the ongoing Sustainable & Authentic process.  

 

All who take part will come away from the conference with the knowledge and tool-set to advance the change that the Sustainable & Authentic Florida Conference represents.

 

Join the conversation. Register Today.

 

Herb Hiller, Conference Director

herbhiller12@gmail.com

 

Caroline McKeon, Conference Associate Director 

caroline@floridajourneys.com 

Conference Updates                                               

● We welcome our newest conference sponsors: DIxie Crossroads Restaurant, Sarasota Bradenton International Airport (SRQ), Anna Maria Island Chamber of Commerce, Edible magazine (Sarasota & Orlando), The Feast Restaurant, and the Bradenton Herald.


Presenter Spotlight - Duane E. De Freese, Ph.D.   

  duane defreese    

Look deep enough at some of Florida's premier coastal conservation projects - discussions about nature-based tourism and the economic value of Florida's natural assets; debates about impacts of sea level rise and climate change in Florida; or conversations about sustainability of both natural and human-built coastal systems - and you will come across Duane De Freese. For more than 30 years, Duane has been a champion of common-sense conservation in Florida. He sees the "big picture" by integrating environmental, economic and social considerations into a vision for Florida's future. Duane holds a B.S. degree in Zoology from the University of Rhode Island (1976) and M.S (1982) & Ph.D. (1988) degrees in Marine Biology from Florida Institute of Technology. He holds special course certificates from the Roy E. Crummer Graduate School of Business, Rollins College (2002); Duke University, School of the Environment (Conservation Land Acquisition, 1991); and Marine Biological Laboratory at Woods Hole, MA (Mariculture, 1983). Duane is Sr. Vice President of Science and Business Development for AquaFiber Technologies Corporation in Orlando, FL. AquaFiber's innovative technology solutions meet at the intersection of clean water, human health, and alternative energy.

   
The New American Dream 
by Bruce Stephenson, Ph.D., Director Rollins College Masters Program in Urban Studies 

bruce stephenson 

In 1953, Charles Wilson, Chairman of General Motors, remarked, "What is good for General Motors is good for the nation" during his confirmation for Secretary of Defense. A logical assumption at the time, GM was the linchpin of a robust economy, and the Interstate Highway Act ended up funded through the Department of Defense. GM and the federal government fueled a new American Dream, a partnership that created the first suburban nation.

 

In an evolving world, endless repetition invites disaster and, after a half century, the American Dream is in transition. General Motors and its Hummer ambitions went bankrupt, malls are dying, golf courses are going under, and obesity is epidemic. Re-invention, however, is the genius of America. Free enterprise is responding to a streamlined economy where water conservation, personal health, transportation and housing options, and energy efficiency equate with profit. Gas-guzzling enterprises, such as GM and auto-oriented development, are being recast as the Volt and walkable urbanism defines the aspirations of a new generation. Even in Orlando, where the Cars R US transportation network has produced a glut of "underwater" subdivisions and the nation's highest pedestrian death rate, change is underway. Major new development is taking form in urban areas and along the new SunRail commuter line.

 

Capitalism demands innovation, and progress is taking form. I experience it daily as apartments rise on the vacant land next to my Baldwin Park townhome. Despite protests from several neighbors (I was the project's lone supporter before the City Council), the new units will house over 1,000 residents who can walk to get groceries and will not water and fertilize lawns like suburbanites.

 

Given that residents live at higher densities than the typical subdivision, the designers paid special attention to the public places. There is a plethora of parks and lakefront space (which are public) and have been replanted with native vegetation to filtrate nitrates, the same sound science driving the Everglades restoration. Wildlife is returning and, with the lakefront preserves ringed by bike trails, nature is a draw. Bike trails are now a more desired amenity than golf courses and more beneficial. Easy access to bike trails can reduce obesity rates by 25 percent and, research shows, an active lifestyle is the best investment in healthcare reform.

 

The Orlando real estate market is showing signs of life. The Orlando Sentinel recently analyzed the hot and cold areas, and Baldwin Park epitomized the hot market. A photo of a 25-year-old woman in her new condominium not only denoted the most profitable trend, it denoted the aspiration of a large and undersupplied market segment, Generation Y, which is looking to invest in walkable urbanism. Real estate values reflect human desires that play to our genetic coding, which is wired to enjoy communal settings and social interaction.

 

Fortunately, we are not going blindly into the future. Historic communities such as Deland, Anna Maria Island, and Winter Park are excellent guides. Winter Park's 1883 plan had concentric circles (representing 5-minute walks) radiating from the train station in a central park. The town was platted to the edge of the third ring, as 15 minutes was the extent of a comfortable walk in the Florida heat. This logic proved successful and the quality urbanism running from Park Avenue through Rollins College is priceless. Baldwin Park and a growing number of neighborhoods have replicated its design.

 

Our task, then, is straightforward -- construct communities based on cherished historical patterns that will produce authentic urbanism and a resilient democracy. This is the test of any republic. Who are we to fail?

 
Sustainable and Authentic Florida Conference 2012

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      IN ASSOCIATION WITH
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