 |
|
The Executive Director's Blog January 25, 2011
Small Publishers Association of North America - SPAN
_________________________________________________________
Hello Everyone,
Promotion is our Monthly Theme and now is no better time to assert the two most important rules of publishing ever!!!
Rule # 1 for publishers is "Quality, Quality, Quality"
Rule # 2 is "There are no book sales without promotion."
You have to create a quality promotional campaign to prosper in the book industry. There is just too much competition to do otherwise. Now you can get ahead of the competition by developing a creative promotion plan.
This month's SPANpro Webinar will teach you how to rollout "Creative Promotion for Publishers" to sell more books. The Webinar (Thursday, January 27th) is guaranteed to provide dozens of promotional ideas to boost your book sales. You can learn more about the Webinar here.
To participate in the Webinar you need to be a SPANpro member. For a limited time, our Winter Special membership costs only $60/year. You get a benefit from a year's worth of Webinars, access to all the expert SPANpro premium content, and a free SPAN tote bag. To get the $60 price click here.
To learn more about quality promotion, go to the articles and short links in this newsletter. Also, go to the SPAN Monthly Theme Web page for all the resources.
Thanks,
Scott
Scott Flora
SPAN Executive Director |
|
|
Announcements
SPANpro Winter Membership Special
All New Memberships $60!
Join SPANpro, at this special rate and receive:
- Access to all the 2011 live Webinars
- SPAN's Marketing Plan Workbook
- Webinar & Audio Recordings
- Newsletter Archives
- Bonus: SPAN Tote Bag
Learn to sell more books and make more money!
Get more information about joining SPANpro here.
_________________________________
SPANpro Members Webinar
Creative Promotion
for Publishers
Thursday, January 27, 2011, 6:00 - 7:30 PM EST
Presented by Brian Jud
Get ready to sell more books in 2011!!!
Discover how to break through the media clutter and reach more people with a persuasive message. This is not a webinar about new ways to write a press release, but new ways to build and hold a leadership position in your target markets through innovative, professional, and effective promotion.
Free for SPANpro Members
_________________________________
The Association of American Publishers
and SPAN Present: SPANpro Members Webinar
Discover How to Sell Your Books
to Corporate Buyers Bring your books and get an instant consultation. February 2, 4:30 to 6:00 pm New York City, $25 for SPAN members Three sales experts, including SPAN Webinar presenter, Brian Jud, will give you tips for selling your books to corporate buyers. You will leave with a list of potential uses and prospective buyers for your books. For more information contact Brian Jud at (860) 675-1344 or [email protected]Get a registration form here.
|
A Word From Our Sponsors (Paid Advertising)
__________________________________________________________
Thomson-Shore Book Manufacturing
Thomson-Shore is a full service book manufacturing company. Whether you're an up and coming author printing your first hardcover book or an established publisher printing your hundredth title this year, our team of experts is here to help you. We offer:
- Editing, Cover & Interior Design, eBook Conversions
- Digital and offset printing in black and white or full color text printing options
- Promotional printing: Book Marks, Post Cards Etc.
734-426-3939 www.thomsonshore.com
_________________________________
National Indie Excellence Awards
Winning a book award can help drive marketing
and sales for your book!
The National Indie Excellence Awards announces its Second Call for Submissions. Set your book apart with an award that identifies "Excellence in Independent Publishing!"
The 5th Annual NIEA's are for books published from 2008 to the present by self-published authors, small press, and independent publishers in many different genre categories.
In addition, select winners will receive valuable Sponsor Choice Prizes to help your book to its full potential! Winners and Finalists will be announced nationally in mid-May 2011.
Go to www.indieexcellence.com for more information.
_________________________________
High Quality Book Production Celebrating our 34th anniversary, ABI provides custom book production for authors, nonprofits, and publishers.
Contact ABI for one-stop project management of editing,
design, printing, and book marketing.
|
|
|
 Articles
Networking Strategies to Get Noticed
By Jill Lublin
Learn how to meet your goals with personal networking!
Read all about it.
_________________________________
Key Elements of any Promotion Plan
By Dr. Lorna Tedder
Promotional campaign planning is a critical first step.
Find out how to start here.
________________________________
Tips for Coordinating a Successful
Virtual Book Tour
By Cheryl Malandrinos
A virtual book tour is when an author visits a certain number of blogs during a specific period of time.
Learn how to do a Virtual Book Tour. |
|
|
Join SPANpro
Winter Special!!! Only $60 for a full year.
Receive Premium Educational Content and Benefits
Gain access to the monthly Webinar, audio recordings, and article and newsletter archives.
|
|
Join the Free SPANnet Community
Join "The World's Best Online Community for Authors and Publishers" to communicate, collaborate, and get educated.
|
Free Webinar for
SPANpro Members
Creative Promotion
for Publishers
January 27, 2011
6:00-7:30 PM EST
Presented by Brian Jud
Sell more books in 2011!!!
Discover new ways to build and hold a leadership position in your target markets through innovative, professional, and effective promotion.
Get more information here.
|
|
Short Links
***
Author & Book Promotions Website
The Author and Book Promotions website has a long list of articles and resources to help get the word out.
Click Here
***
National Speakers Association
Articles in their current newsletter are filled with tips on speaking in public.
Read on.
***
Carol White's Marketing Maven Blog
Carol White's Blog is among the best for marketing and promotion.
Get it here.
***
Links from Last Week's Newsletter
***
John Kremer's bookmarket.com
Author and speaker John Kremer has loads of free information on book promotion.
Well worth a visit.
***
Evan Carmichael PR Articles
Find dozens of articles on Public Speaker Evan
Carmichael's PR website.
Click here.
***
Guerrilla Publicity
Rick Frishman and Jill Lublin's Guerrilla Publicity website gives great tips appropriate in scale for independent publishers and authors.
Find it here.
***
Discuss Promotion on the SPANnet Online Community at the Book Marketing Group
|
|
