| Welcome New Members! | |
John Robertson
Video Industrial Products, Inc.
Thomas Marks
Tma+Peritus
Louise Andraski
Nei-Turner Media Group
Jon Konarske
InBusiness Magazine | |
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| JOBS! | |
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Did you know that one of the member benefits of AAF is helping you land your next great job?
Here is just a taste of the job openings currently available. If you want to see all the details .... click here
Copywriter
Stephan & Brady
Account Executive/Marketing Consultant
Entercom Communications
Client Services/Project Management
Rippe Keane Marketing
Account Executive
WKOW-TV
Sr. Art Director
Scheibel Halaska
Graphic Design Intern
Rippe Keane Marketing
Graphic Designer/Production Artist
Rippe Keane Marketing
EVEN MORE JOBS...at AAF Job Bank - If you are looking to jump-start your career or are seeking channels to identify and recruit new talent, the AAF can help! The AAF Job Bank, part of the Marketing Career Network, is a valuable benefit of your AAF membership, putting you directly in front of job seekers or employers in your industry. As an AAF member, you receive discounted rates using the AAF Job Bank. To get started, simply visit the AAF Job Bank.
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About Town
Congratulations to Irving Chung on his new position as Chief Marketing Officer for Roundhouse Marketing in Verona! Irving is also the AAF-Madison Vice President, and incoming President.
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Staples Marketing LLC, a full-service integrated marketing communications firm, was honored with one Bell Award and one Award of Excellence from the Business Marketing Association (BMA) at BMA's 2010 Bell Awards banquet on April 29, 2010. Staples Marketing won a Bell Award for its Wisconsin Department of Transportation (WisDOT) education and outreach video, "10 Stories- One Vision". Staples Marketing received an Award of Excellence in the annual report category for its work on the Center for Self-Sufficiency's annual report.
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Madison Area Technical College is now offering a certificate in Social Media. The certificate is intended for professionals in marketing, Web design and development, graphic design, journalism, visual communications/media design, customer service, and others who want to implement social media more effectively. The course is being offered at the Truax Campus only and there are no prerequisite courses required for this certificate. For more information, visit: http://matcmadison.edu/plus/graphic-design.
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Discover Mediaworks has opened an Online Sales Division for Discover Wisconsin. Integrated media expert Matt Smith will head up new division as Online Sales Manager. Smith will be in charge of putting the power of online and broadcast media to work for Discover Wisconsin's valued advertisers and community partners.
Do you have news that you'd like to share with your colleagues and friends in the advertising and marketing industry? We'd love to hear about it! Send the information to brittany@aafmadison.org and we will consider it for an upcoming issue of the AAF e-newsletter. | |
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AAF Madison's Gold Club Sponsor |
| visit our sponsor |
Join Now and Receive the Remainder of 2010 for Half Price.
Why now? You'll get the member rate at the AAF Media Auction and the June Monthly Meeting.
Membership in AAF Madison provides many benefits, from continuing education to networking opportunities. As a member of AAF Madison you enjoy the support and recognition offered through quality programs, leadership development and professional communication tools. If you're not yet a member, find the membership that's right for you and join today!
Rates are as follows:
ACTIVE - $125.00
CORPORATE - $180.00
AFFILIATE - $55.00
Affiliate member's company must have a corporate membership. Includes programs, voting privileges, national AAF membership and AAF [ADDY] discounts. Does not include meals. No substitutions.
AD 2 TRANSITIONAL - $55.00
Available only to Ad 2 members who have reached their 32nd birthday.
EDUCATION - $55.00
Available only to faculty members.
STUDENT - $25.00
Available only to students; must provide student id.
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Please note our new address and new phone numbers:
P.O. Box 1149
Madison, WI 53701
Executive Director
Michelle Kussow
The Capitol Group, LLC
608.244.8460 x304
michelle@aafmadison.org
Executive Assistant
Brittany Henshue
The Capitol Group, LLC
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 A Message From Our President: Cynthia Everhart
Dear ,
Calling all AAF Madison Members, Business Owners, Marketing Managers and Networkers:
I hope to see you at the 2010 Marketing & Media Auction this Tuesday, May 18th at the Boardman Law Firm on the Capital Square. We have more than $40,000 worth of marketing and media packages for auction including PR services, logo design, web design and media packages from various media outlets in town. I am excited to see Mitch Henck from WIBA in action as our live auctioneer. Also, we have symphony tickets, women's hockey tickets and hotel stays included in a silent auction as well. Go to AAFMadison.org to build your bidding strategy now.
Not interested in bidding, join us anyway for a beer and network with the who's who in the Greater Madison Marketplace. Go to AAFMadison.org and RSVP. Even if you haven't registered, show up anyway. This event promises a good time will be had by all. It's open to the public and everyone is welcome.
The AAF Madison Board of Directors have been working hard on assembling next year's Board. We have five openings to fill with many strong, energetic and enthusiastic candidates to choose from, which is fantastic! The proposed board slate is included in this newsletter. AAF Madison Members will have the opportunity to vote on the new Board of Directors proposed slate at the June Meeting. More details on the June meeting are also in this newsletter so mark your calendars!
Congratulations to all the District 8 ADDY Winners. We look forward to seeing you at the June Meeting, as we will be presenting you with your awards and honoring your achievements.
This has been a challenging year for our club, however the Board of Directors and our management firm, The Capitol Group, have aggressively pursued every avenue for savings, efficiencies, recruiting and benefit enrichment and look forward to coming into the new year strong. Thank you all AAF Madison Members for your continued support and we look forward to another great year.
Sincerely,
Cynthia Everhart
President, AAF Madison |
DON'T MISS AAF-MADISON'S MEDIA AUCTION!
More than $40,000 in Media and Related Services, Free Food and Great Dane Beer!
AAF-Madison will be holding a media auction to raise funds for our local club. The event is open to the public and will allow attendees to get great deals on media packages as well as other great items. The funds raised will allow us to continue offering nationally-known speakers at discounted rates, keep our membership rates down and support a strong marketing, advertising and communications industry in Madison.
What you'll find are media products and services, merchandise, business services, media production air-time, web development services, graphic design, printing services, billboards, consultations... and more.
  If you're not interested in receiving bargain basement prices on media or other items, if you don't care about free food or beer, there are still reasons to attend. Madison's favorite radio host-entertainer-comedian Mitch Henck will be the Celebrity Auctioneer. Even if you're not interested in bidding, Mitch is sure to entertain. Plus, you can network with Madison's most creative minds and influential people while supporting your local advertising federation.
 RSVP's are requested and can be done online at www.aafmadison.org. If you have any general questions, please contact Brittany at 608.244.8460 x301 or via email at brittany@aafmadison.org. We look forward to seeing you on Tuesday! |
June Annual Meeting
The June meeting in the business meeting where
1. The new board members are voted on.
2. District 8 ADDY Awards will be presented.
3. We look at the "State of Business from a Corporate Marketing Perspective" with a panel discussion.
When: Tuesday, June 22nd
7:30 AM
Panel Discussion Begins at 8:00 AM
Where: TBD
Cost: Free for Active and Corporate Members;
$18 for Affiliates, Ad2, Educator & Student Members; $35 for Guests
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Board of Directors Nominees
Executive Committee:President: Irving ChungVice President: Kim LotheSecretary/Treasurer: Andrea BarberPast President: Cynthia Everhart IRVING CHUNG - PresidentROUNDHOUSE MARKETING SERVICES 560 E. VERONA AVE VERONA, WI 53593 Phone: 608-497-2550 Fax: 608-497-2598 Email: irvingchung@hotmail.com
Irving Chung is a marketing professional with over 20 years of experience. As a native New Yorker Irving has the unique distinction of actually starting his career in advertising on Madison Avenue. Throughout his career, he has worked at several of the top global advertising agencies such as Young & Rubicam, Saatchi & Saatchi and Ammirati Lintas developing advertising for blue-chip companies such as Coca-Cola, Proctor & Gamble and AT&T. He continued to expand his career by moving to San Francisco to work for more creative boutiques agencies such as Foote Cone & Belding and Goodby, Silverstein & Partners. Irving's most famous claims to fame are the development of the original "Got Milk?" campaign and ice skating with Olympic gold medalist Katarina Witt (not at the Olympics but on a commercial set for Diet Coke). Irving has also held senior marketing positions as the VP of Marketing for several high technology companies, was a virtual millionaire during the "internet boom" and had his own marketing consulting business.Irving started his creative education by attending the famous High School of Art & Design in NYC. He graduated from Colgate University with a BA degree in Economics and minor in Computer Sciences. He is married and has three boys, Daniel (8), Nicholas (6) and Matthew (3). His wife Melissa is a native Wisconsinite. KIM LOTHE - Vice President
KMR MEDIA PARTNERS, Inc. 6441 ENTERPRISE LANE MADISON, WI 53719 Phone: 608-276-9726 Fax: 608-276-9727 Email: mediapartners@charter.net
Kim M. Lothe, brings over 15 years of Advertising experience to the AAF Board which she had previously served six years and for the past seven years has owned and operated, KMR Media Partners, Inc., specializing in Media Buying, Public Relations, Marketing Strategies and Promotions for many local and regional companies.
In addition, KMR Media Partners, Inc. handles the event planning of popular local event and trade shows like Lifestyles Show, Business Women's Expo, Greater Madison Golf Show, Mad City Men's Expo, Great Midwest Horse Fair and Madison Advertising Federation's Awards Event, as well as assisting philanthropically with Public Relations for many local charity events. She also conducts public speaking seminars on Generational Marketing and How to Work effectively with an Advertising Agency.
On her off business time Kimmer spends time volunteering on the M.A.T.C. Executive Marketing Board, Ronald McDonald House of Madison Marketing Committee and supports many local charities. She loves to run and often competes in local running events. She also plays golf and spends time with her wonderful husband Patrick and her many friends.
ANDREA K.L. BARBER - Secretary / Treasurer
APOTHECARY 729 AZTALAN DRIVE MADISON, WI 53718 Phone: 608.347.5594 Email: AKLB@APOTHECARYCOMM.COM
Andrea Barber is the owner and lead alchemist of Apothecary, a full-service marketing communications firm based in Madison, WI. Apothecary taps into an expansive network of seasoned marketing professionals with experience in a wide range of industries. Andrea Barber, as always, "brings the awesome" to each project in which she is involved. She has been active in the Madison advertising community for more than fifteen years through her work at Zillman Advertising, Bensman Advertising and Waldbillig & Besteman. Additionally, Andrea is involved with the Girl Scouts of Wisconsin - Badgerland Chapter and her precious eight year-old daughter's brownie troop. When she isn't working, Andrea can be found running about with her wonderful husband, Dave, and the aforementioned child.
CYNTHIA EVERHART - Past President
TWIST COMMUNICATIONS 1304 NISHISIN TRAIL MONONA, WI 53716 Phone: 608-237-6611 Email: cynthia@twistcom.com
Cynthia Everhart is the Marketing Strategist and Owner of Twist Communications, LLC. Focusing on marketing strategy and brand development, Cynthia directs teams of subcontractors to assist with implementing marketing plans designed to meet her clients long and short term business goals and objectives. Twist Communications began in 2003 and has worked with a variety clientele including Coldwell Banker Success, Energy Tech Solutions, LLC, hillcraft, City of Monona and more. Prior to that, Cynthia headed up the Web Development division at another local branding firm, was on the start-up and management teams for onlinemadison.com, Madison.com, Channel3000.com and TheMilwaukeeChannel.com.Cynthia has been on the Board of Directors for AAF Madison since 2001, Chaired the ADDYs for 6 years, assisted with various AAF Committees and Volunteer opportunities, been on the AAF Executive Board for 2 years and is now President for the 2009-2010 Club year. Cynthia has been a member of AAF Madison since 1995.
Returning Board Members
KAREN LANGE - Education HERZING UNIVERSITY 5218 E. TERRACE DRIVE MADISON, WI 53718 Phone: 608-395-3409 Fax: 608-663-0810 Email: klange@msn.herzing.edu
Karen Lange recently moved to the Madison area after obtaining her Master's degree from UW-Platteville in Counselor Education- Higher Education. Karen was fortunate to gain a very rewarding position as a Career Services Specialist at Herzing College, which is now Herzing University. Her focus is working with students and graduates to help them gain the skills needed to be personally and professionally successful. She also works very closely with Graphic Design and Game Development students as the main contact in Career Services. Karen is also Ambassador for the Greater Madison Chamber of Commerce, and a member of the Madison Jaycees. DANNY MAGER - Public Relations STAPLES MARKETING N28W23050 ROUNDY DRIVE, STE. 100 PEWAUKEE, WI 53072 Phone: 262-650-9900 Fax: 262-650-3160 Email: dmager@staplesmarketing.com
Danny Mager grew up on the Jersey Shore and came to Madison to attend the University of Wisconsin in 1983. Upon graduating with a B.A. in History in May 1987, Danny's first job was an LTE position with the State Department of Health producing a physician recruitment video to attract graduating medical students across the country to practice in Wisconsin. In 1988, Danny co-founded a publishing company specializing in niche publications for the real estate industry that grew into Wisconsin's leading residential rental guide and web site. In this capacity, Danny conducted the start-up and management of all operations of publishing offices in Madison, Milwaukee and Appleton, and gained extensive understanding of what it takes to both sell and produce effective advertising. In 2004, Danny joined Staples Marketing as a principal with the agency and is now co-owner with Creative Director Steve Stocker. As Agency Principal - Marketing Director, Danny serves as account supervisor on all agency accounts, as well as oversees all operations. Based in a 5700 sq. ft. office condo in Pewaukee, Staples Marketing has accounts in the Milwaukee and Madison markets in addition to New York, Chicago and California. Danny lives on the near east side of Madison with his wife, three daughters, and Norwegian Forest Cat. Although he's now lived in Wisconsin for more than half his life, Danny continues to be an avid fan of the New York Yankees and New York Giants. Please don't hold that against him.
MICHELLE PULLARA - ADDY Co-Chair FIRST BUSINESS 401 CHARMANY DRIVE MADISON, WI 53719-1268 Phone: (608) 238-8008 Email: MPULLARA@FIRSTBUSINESS.COM
Michelle Pullara hails from a small town in northern Wisconsin and came to Madison to attend the University of Wisconsin. Upon graduating with a Bachelor of Science degree in Art and Graphic Design, she started full time with First Business Financial Services, Inc., where she had also completed an internship. Michelle has been working with First Business for the past four years as a Graphic Designer, but wears many hats and enjoys the variety in her position. In addition to her graphic design responsibilities, she works with the Marketing team planning, strategizing, event coordinating, and copywriting. Michelle also free-lances for Paradyme Productions creating CD layouts and designs, and designs the occasional wedding stationery in her spare time. Michelle is involved with the United Way of Dane County and is also a member of the United Way Rosenberry Society. Michelle and her husband enjoy Madison and live on the east side. MONICA WINKLER - Web/Newsletter ZIMBRICK AUTOMOTIVE 1601 W. BELTLINE HIGHWAY MADISON, WI 53713 Phone: 608-271-1601 x2446 Fax: 608-270-7712 Email: mwinkler@zimbrick.com
As Senior Marketing Manager at Zimbrick Inc, Monica handles all aspects of marketing for 10 of the dealerships brands. Monica has a BBA from UW-Oshkosh ('89) and an MBA for Univeristy of Wisconsin ('01). She has also worked for Famous Footwear, Nemschoff Chairs, and Johnsonville Foods. In addition to AAF Madison, Monica is a member of Junior League of Madison and a wine lover. Find out all the details on LinkedIn. Currently, Monica has not succumbed to Facebook, My Space or Twitter.
Proposed New Board Members:
BOB VANDEN BURGTYAHARA SOFTWARE 8000 EXCELSIOR DRIVE #400 MADISON, WI 53717 Phone: 608-821-1723 Fax: 608-821-1751 Email: bobv@yaharasoftware.com WILLIAM SCHRACKTARGET MARKETING SOLUTIONS/VALPAK 5129 W. FRANKLIN DRIVE FRANKLIN, WI 53132 Phone: 414-448-1005 ext. 101 Email: William_schrack@valpak.com
A sought-after target marketing consultant, and an accomplished public speaker and presenter at collegiate and industry events, William presents educational seminars to students, clients, prospects and partners on a wide range of topics within the business development arena. He has been a guest speaker and presented educational seminars at various events, conferences and tradeshows including Pi Sigma Epsilon Sales and Marketing Fraternity, Chicago and Milwaukee; Loyalty Marketing & Communication Conference, Stockholm; Enterprise Asset Management Symposium, Dubai; American Dental Society Practice Management Committee, Chicago; International Conference of Manufacturing Efficiency, Hong Kong. TOM MARKS
TMA + PERITUS 1 CORPORATE DRIVE, SUITE 404 WAUSAU, WI 54401 Phone: 608-576-0174 Email: tmarks@tmaperitus.com Prior to starting TMA+Peritus in 1983, Tom was the Vice President of Marketing and Advertising for Bally Corporation in Chicago, Illinois. He was also President of Bally's multi-million dollar in-house ad agency FFC Advertising. While there, Tom was responsible for all marketing and public relations activities for Bally's Video, Video Arcade and Aladdin's Castle Divisions. Tom has a Bachelor of Arts (BA) degree in English from the Claremont Colleges in Claremont, California, and graduated from Franklin University in Lugano, Switzerland from their English Working Class Writers Workshop. TMA+Peritus has offices in Madison and Wausau and is a Branding, Content Marketing and Web Development agency that has worked on a wide variety of brands including McDonalds, Bombardier, Foot Locker, American Family Insurance, First Business Bank, Eastbay, President Cheeses, Lactalis, Wisconsin Potato Growers, Lincoln Logs and Baxter Pharmaceuticals. CANDACE BANGERTER
KENNEDY COMMUNICATIONS 9 ODANA COURT #200 MADISON, WI 53719 Phone: 608-288-9000 Fax: 608-288-9001 Email: cbangerter@kennedyc.com
I am a 1996 Journalism and Communications Arts graduate of the University of Wisconsin. I have been with Kennedy Communications for 13 years. I act as account executive on several major clients and also as media director on other key accounts. I have been an active member of AAF-Madison for 13 years and I am a former board member. I have also served on the leadership team of the Junior League of Madison.
Outside of work, I love traveling, playing tennis, running and spending time with my 6-year-old daughter and 2-year-old son. I'm also a devout Parrothead and love the Badgers!
I am looking forward to the opportunity to help shape the future of AAF- Madison during this pivotal year. |
 Ad2 Update: In the annual AAF club achievement contest, Ad 2 Madison won in the category of education while taking third place in club operations and public service. Club President Brian Lee will represent the chapter at the national conference and compete in the public service competition.
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