| Welcome New Members! |
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Jennifer Dinehart
Concentre
William Schrack
Target Marketing Solutions
Sondra Retzlaff
Mead & Hunt, Madison
Peter Strupp
Affiliated Engineers, Inc.
Ed Taylor
Edgewood College
Andrea Barber
Apothecary
Michelle Pullara
First Business Bank |
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Just another benefit of being a member...
AAF-Madison Members can Participate in National Webinars through AAF.
Webinars, "From the source" bring trade professionals directly to the desktops of AAF members through monthly webcasts exploring a wide variety of topics ranging from social media to diversity to legal issues in media.
The next AAF Web Seminar will be on "Out of Control Marketing", presented by Gaetan Giannini, assistant professor and chairman of the Department of Business, Management and Economics, Cedar Crest College. Gaetan will present an overview of changing dynamics in brand marketing. In the presentation, Gaetan will discuss what happens when "old school" public relations meets upstart social media to give marketers tools that build brand value and increase sales while not straining the firm's budget.
This event takes place Wednesday, Jan. 27, at 2 p.m. Eastern Time. For more information and to register, please visit: http://www.aaf.org/default.asp?id=855.
Participation in these webinars is available to AAF members only and is a completely free benefit of membership! For more information on the benefits of membership and/or to join AAF-Madison, please visit our website at www.aafmadison.org |
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About Town
Discover Mediaworks has signed on to produce the AAF-Madison
2010 ADDY Awards on February 27, 2010. Discover Mediaworks produces broadcast programming such as Discover Wisconsin Television and Radio, Into the Outdoors, Family Inc., and a new series called Trail Nation. The company also produces a wide variety of work for clients including corporate videos, print collateral, graphic design, interactive DVDs, web design, commercials, documentaries, and public relations. For more information, visit www.DiscoverMediaworks.com.
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Lindsay, Stone & Briggs (LSB) recently won two Gold Graphis Awards for its work for Jazz at 5, Madison's series of free outdoor jazz concerts. "Noodles" and "Kitchen," part of LSB's "Anyone Can Improvise" poster campaign for Jazz at 5, were also included in the
Graphis Advertising Annual 2010, a collection of the best internationally produced advertising work of 2009.
"LSB is very proud to be represented in the Graphis Advertising Annual," Bill Winchester, Creative Director, said. "The tough international competition makes the award even more meaningful." The campaign proclaims "Anyone can improvise. But jazz musicians do it best." Each poster features humorous improvisations, often with less than optimal results, illustrating that improvisation is best left to the professionals. LSB has enjoyed a relationship with Jazz at 5 for over 10 years and donated the work for this campaign.
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Do you have news that you'd like to share with your colleagues and friends in the advertising and marketing industry? We'd love to hear about it! Provide send the information to sarah@aafmadison.org and we will consider it for an upcoming issue of the AAF e-newsletter. |
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AAF Madison's Gold Club Sponsor |
| visit our sponsor |
Welcome AAF Madison's newest Board of Directors
ANDREA K.L. BARBER
APOTHECARY
729 AZTALAN DRIVE
MADISON, WI 53718
Phone: 608.347.5594
Email: AKLB@APOTHECARYCOMM.COM
MICHELLE PULLARA
FIRST BUSINESS
401 CHARMANY DRIVE
MADISON, WI 53719-1268
Phone: (608) 238-8008
Email: MPULLARA@FIRSTBUSINESS.COM
To meet the rest of AAF Madison's Board of Directors, |
click here
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Please Contact Us:
P.O. Box 1149
Madison, WI 53701
Executive Director
Michelle Kussow
The Capitol Group, LLC
608.244.8460 x304
michelle@aafmadison.org
Executive Assistant
Brittany Henshue
The Capitol Group, LLC
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 A Message From Our President: Cynthia Everhart
Dear ,
Happy New Year! Looking at 2009 in review, we had a busy year:
- We survived the changing of our club name after 61 years of equity built in support of our national brand;
- We hired a new association management firm after retaining Lois Weiland for 22 years;
- We thwarted off taxation in our industry;
- We brought in exceptional speakers including Kurt Karlenzig on Social Marketing, Scott Stanner from TBWA/Chiat/Day on the Philosophy of Disruption, Dennis Ryan of Element 79 on Engagement is the New Black - Viral Marketing and Clint! Runge from Archrival on Youth Marketing plus several others that opened our eyes to their topics of expertise;
- We hosted the education seminars in March where we had multiple speakers including the crew from Comedy Sportz and Chank the font guru;
- The ADDYS took on a new format at the Monona Terrace, supporting 5 judges from outside our district, showcasing exceptional work that we passed on to the district level for judging there, we welcomed back the support of many past members that have not been active for awhile and celebrated their work from previous years as well;
- Ted Knupp received the Silver Medal Award and we hosted a lovely reception in his honor;
- We gave out 8 student scholarships;
- We supported our AD2 organization;
- We had a successful golf outing fundraiser;
- We produced a New Member Packet and Brochure; and so much more!
However, these efforts have not come without a cost. AAF Madison is facing depleting bank accounts and a static membership. Our fundraising efforts have come in short and our membership dues are not high enough to support all that we do for our membership body. So our Board of Directors and Executive Management Team are faced with making difficult decisions meant to streamline our processes, force the club to run more efficiently and effectively, spend less and come up with creative ideas for fundraising all with the intent to ultimately benefit the members and ensure the longevity of our club as well.
So with that you may have noticed that we have condensed our billing process for membership to one annual membership drive and renewal effort in January. Please respond to those renewal letters in your mailboxes and send in those membership dues. We have also modified our cancellation/walk in policy to ensure that we do not lose money on last minute cancellations and no shows at our events. We have considered changing our dues structure to follow what many successful clubs have done all over the country. We have challenged our fundraising committees to get more creative and come up with alternative funding sources for the club so we can continue to provide excellent speakers and programs that inspire, motivate, and support us.
The Board can't do this alone so I look to you, our members and supporters, to help us in this effort to make our club better, grow our membership and support the ADDYs and our fundraising efforts. I look to you for answers as to how we can attract new members, how we can retain our current members and entice old members back. I encourage you to reach out to all of your colleagues, coworkers and clients and share with them the many benefits of AAF Madison and being part of this national organization. And finally, I ask to you to join me in welcoming Andrea Barber from Apothecary Communications and Michelle Pullara from First Business Bank to the AAF Madison Board of Directors.
Thank you for your continued support and I look forward to a fantastic year with AAF Madison.
Cynthia Everhart
President, AAF Madison |
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Join the ADDY's Advolution!
It's riveting work, why not your wardrobe? Wrangle out your favorites, show us your art director style! Designed to the fit every audience-Indigo, acid wash, bejeweled, even green! Ripped, rolled, tapered and rebels without a cause, boot cut, straight leg, grunge, bell bottom, skinny, hip hop, studded, cut offs, or embroidered. Express yourselves and most of all---relax and enjoy the show!
ADDYS Silver Medal Award Dinner & ADDY® Gala
Saturday Feb 27, 2010
Monona Terrace; Madison, WI
Silver Medal Award Winner Reception
5 pm Check In & Cocktails
6:15 pm Silver Medal Award Presentation
AAF Madison ADDYs Gala
7 pm Check in & Cocktails
8:15 pm Advolution: Award Presentation
9:30 pm View the work in the Gallery of Winners
Ticket Prices:
Silver Medal Reception + ADDY Show
$65 Members + guests
$75 Non-Members + guests
Includes hors d'oeuvres at Silver Medal Award Winner Reception, entry to the presentation, entry to the ADDY Award Show and Gallery, dessert and coffee buffet. Cash bar will be available throughout the hall.
ADDY Award Show Only
Non-Members + guests $55 Members + guests $45 Member Volunteers $35 (guests are $55) (Student Volunteers pay Student rate) Ad2 + guests $35 Students + guests $25 Includes entry to the ADDY Award Show and Gallery, dessert and coffee buffet. Cash bar will be available throughout the hall.
Order tickets online:
RSVP by Friday Feb 19th |
| Please Join us to Celebrate Culver's Story with Keynote Craig Culver
Where: Concourse Hotel, 1 W. Dayton St.
When: Tuesday, January 19, 2010
Time: 11:15a - 1:00p
Cost: Free for Active and Corporate Members; $18 for Affiliates, Ad2, Educator & Student Members; $35 for Guests
Craig along with his wife, Lea and his parents George and Ruth Culver took a vision and created a niche-market restaurant which features burgers and frozen custard. By wearing several hats, he has built his career through a commitment to doing what's right for his guests, team members, franchisees and his family.
You won't want to miss this meeting as it will be a great opportunity to hear directly from the man behind the success.
Click herefor more information on Craig Culver and to register. |
Upcoming Events
We hope you can join us!
February Meeting
Keynote Speaker: Hank Blank
Where: Concourse Hotel, 1 W. Dayton St.
When: Monday February 15, 2010
Time: 11:15a - 1:00p
Cost: Free for Active and Corporate Members; $18 for Affiliates, Ad2, Educator & Student Members; $35 for Guests
AAF MADISON'S 2010 EDUCATION SEMINAR
Keynote speaker: Will Gay, Disney
Where: The Madison Concourse Hotel
When: March 15, 2010
Time: 2:00pm-7:00pm (dinner served)
Cost: TBD
Workshop topics: Please watch the AAF-Madison website and your inbox for more information. |
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The 7th Annual Job Shadow Program
Thank you to the companies who are participating in this month's Job Shadow program.
WKOW TV - Bruce Briney
Madison's CW - Vanessa Younger
Midwest Family Broadcasting - Bob Pagura
The Isthmus - Colin Murray
Kennedy Communications - Bill Kennedy
Charter Media - Karen Osborne, Rich Fruin
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 Ad2 Update:
Ever wondered what goes on behind the scenes of a printing company? What exactly happens between the time when you send your files in to when your finished materials come back? Now you can find out!
Join Ad 2 Madison on Thursday, January 21, 2010, for a behind the scenes look at American Printing Company. This in-depth tour of the facility will give you a chance to learn all the steps of the printing process and perhaps open your eyes to new papers and products you never would have imagined.
Founded in 1956, American Printing Company has proven to be a leader in the print community and continues to be an award-winning, state-of-the art print production facility. During this event, you will travel the same journey your files travel on the way to production and beyond. You will see what happens during pre-press, how custom pantone colors are made, see Mitsubishi's newest printing presses in action and more!
Doors open at 5:30 p.m. and the tour will begin promptly at 6:00 p.m. American Printing will provide small sandwiches and beverages. This event is free for members, $5 for students and $10 for non-members. American Printing Company is located at 2909 Syene Road in Madison. RSVP today at www.ad2madison.org. Don't miss out on this awesome opportunity! | |
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