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Greetings!
Just a note to thank all of our loyal KIWI News subscribers. We wish you well during this hectic holiday season.
To that end, knowing that we're all busy this month with all of the holiday activities from shopping, parties, and last minute gift selections, plus the end of the year crunch to get all of your marketing programs completed, why don't you give yourself a gift this year? Consider outsourcing some of your marketing activities this month to give yourself a bit of breathing room so you can enjoy the holidays. The KIWI can assist you with all types of marketing projects, from developing your marketing plan to implementing public relations programs, from planning sales meetings, to filming customer testimonials, or any other last minute projects you might have.
Happy holidays to everyone. See you in the New Year!
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The Value of Customer Testimonials
How to Integrate Customer Testimonials as Part of Your Marketing Plan
 Have you ever gotten a testimonial from a customer but did nothing with
it? Customer testimonials are valuable marketing tools, especially if they are from someone of influence. So, how can you use
customer testimonials to market your company? Here are a few ideas: - Of
course, the obvious answer is to place them on your Website. Many
companies are reluctant to brag about themselves so customer
testimonials are a superb way to say great things about your company
... not from you but from a credible source. It's a terrific way to tell other customers about
your excellent customer service, reliability of your products, or honesty
and integrity of your sales force.
- You can
also integrate customer testimonials with social media. You can easily direct
people to a video on YouTube or post it on Facebook. Your customer will be telling the world about a great
experience they had when dealing with your company.
- If
appropriate, you can add the video as an attachment to an online press
release. You may have to edit it to fit the specific press release you are
sending, but it's a great way to get your message out to your audience.
- Use
testimonials also in your printed literature. And, don't just put
generic information such as a title. Use the "real" person's name,
title, and company. But, make sure you have permission to use it. Some
companies frown on their employees endorsing another company. And
others applaud it and enjoy having the publicity for their company.
Work with your customer's public relations department so that you can
have a win-win situation. You get the benefit of the testimonial and
your customer also gets some much needed free publicity.
- I've recently worked with a client who will be showing their customer testimonial videotapes during a Global Sales Meeting. The testimonials will be used to motivate the sales force as well as train them on the benefits of the product.
It
is well worth taking the time to nurture these customer relationships. You want to have them as customers
for life, don't you?. So, ask your customers if they would be willing to provide a
testimonial. You'll be surprised how many say yes.  |
Rethinking Marketing: Outbound vs. Inbound
Why You Should Use Both Styles of Marketing
Do you know the difference between outbound marketing and inbound
marketing? Are these even familiar terms to you? Well, if you are a
"traditionalist" you may not have heard of this marketing terminology before.
Here is a definition in a nutshell.
Outbound
marketing really is "traditional" push marketing, where you push your
message out to your potential customers via different channels. For
example: - Television advertising
- Radio spots
- Telemarketing
- Sales personnel
- Direct mail
- Magazine or newspaper advertising
- Trade show attendance
Inbound
marketing, on the other hand, is "pull" marketing or drawing people to your Website through
various means. Some examples of inbound marketing are: - SEO/SEM (Search engine optimization/search engine marketing)
- Blogging
- Social media
- RSS (Really Simple Syndication) subscriptions
- Online public relations
- Offering free tools or trial subscriptions
Read More ...
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Do You Need a Marketing Coach?
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Sometimes do you just need a little
nudge to push you in the right direction? How about a little mentoring
or a little coaching to guide you onto the right path? Let KIWI
Communications, Inc. become your marketing coach. With our Marketing Coach Program, we will help
you develop an easy-to-follow marketing plan that will allow you to
take your marketing initiatives to the next level. Discover the newest marketing techniques available such as social media and eMarketing.
So, sign up today at our Website and take advantage of our Marketing Coach Program. |
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Offer expires soon, so don't delay!
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We hope you've enjoyed this issue of KIWI News. Let us know what you think. We strive to provide you the latest and most up-to-date marketing information. Our philosophy is simple ... we want to develop powerful marketing messages and help you implement them consistently and cost effectively. So, give us some feedback and let us know if you have specific topics you would like us to cover. Call us today at (714) 979-3464, e-mail us, or log on to our Website. See who we are connected to on LinkedIn, give us a tweet at Twitter, become a fan on Facebook, or make a comment on our blog, The Marketing Forum.
Best regards,
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Sheila T. Brann, President
KIWI Communications, Inc. |
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