real company limited monthly newsletter vol 1 - 11 November 2009
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Dear ,
Hope all is well with you and thank you very much for reading this months issue of RealNews.
If we all know one thing about Trinidad and Tobago, it is that we have way too many holidays, although many may beg to differ. How do we determine which holiday is warranted and which one is not. That seems like its a case for another expensive commission of enquiry project for the government.
I would like to propose adding one more holiday to our calendar or replacing one with "Thanks Giving", not the American version but a day in Trinidad and Tobago where we celebrate and encourage, giving thanks. Thanks to our family, friends, co-workers and everyo ne who affect our lives. We will finally get the opportunity to focus on those around us who give us joy, inspiration and add meaning to our lives.
So lets not wait on that commission of enquiry, you have the power to create your own Thanks Giving Day. You can "decree" which day it is in your calendar and just celebrate with those that matter and even those that cause you much stress, because they make you stronger anyway.
So happy Thanks Giving to you and yours... and a special "Thank You " for being part of our little Real Company Limited family.
Best regards,
Stephen Doobal
Real Company Limited
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 Oprah's
Pay It Forward
Challenge
Oprah gave over 300 people $1,000 and challenged them to come up with inspiring and creative ways to help others. David Ervin uses his Oprah's Pay It Forward Challenge money to teach the gift of giving to his sons. "Hopefully this experience will inspire them on a lifelong passion for giving," he says. Six-year-old Will and 3-year-old Johnny decide they want to use the money to give presents to needy children.
After contacting several charities, David decides to donate gifts to the Battered & Abused Women & Children Foundation in Waukegan, Illinois-a foundation that provides shelter, referrals and comprehensive educational and self-defense training for women and children who have been abused.
David and his sons go shopping and then deliver toys and gift cards to the grateful families. David says the experience taught him to involve his family and to be more open and personal in his giving. "My wife and I have given over the years-checks, money and gently-used items. But I have never given to someone whose name I knew, whose situation I found out and whose ages I've known. ... That personal element made this experience all the more fulfilling," he says.
To keep it going, the family decides that each year on the boys' birthdays they will give a gift to a child in need. David says continuing the passion for giving "may be the most important lesson we teach our children."
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 As we express our gratitude, we must never forget that the highest appreciation is not to utter words,
but to live by them.
- John Fitzgerald Kennedy _______________________________________________________________________
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By Meg Meyer
Whether you are rich in family, friends, creative pursuits, money, health, or whatever else - you've got something that you're happy about. So, you've got something to be grateful about. The energy surrounding Thanksgiving is a positive one. Giving thanks build momentum, releases feel-good chemicals in the body and puts your mind in the state of attraction.
When you are living in the state of attraction, you draw more of whatever you focus on to you.
Here are some affirmations to take something you may think and transform it into a more grateful and attractive statement:
You might think:
"I wish I didn't have so much debt. I wish I had more money."
You could transform it into:
"I am grateful that I am able to learn better budgeting skills. I am glad that I have marketable skills to bring in more Christmas present money."
You may think:
"I wish I had a bigger house."
You could transform it into:
"I'm thankful to have a roof over my head."
Get the idea?
A business coaching client of mine wrote about how changing her mindset about things had a result of bringing more good things her way. Her son needed new basketball shoes for school. Her initial thoughts were thoughts of stress, and lack.
"How are we going to pay for them? We don't have enough money to buy basketball shoes." I thought to myself. But remembering the Law of
Attraction, I squashed those thoughts immediately and said, "Okay, we
can go shopping this weekend."
Then, the morning of the shopping trip, her mother-in-law gave her $20. "And then at the shoe store, we found a pair that were marked down to
$19.99. He liked them and they fit, so we were both happy. I love this
Law of Attraction stuff!"
She's really using Attraction Principles to change her life! In our session today, we came up with how much (or really how little) she wants to come up with to banish their credit card debt and relieve some stress on her husband and herself and grateful, attractive ways to make that happen.
I see evidence of thought pattern changes like these, grateful ones - repeatedly result in more good coming to my clients, friends and family that choose to change their minds and change their lives.
So, I ask you, Dear Reader, in this month of Thanksgiving - what are you grateful for?
Share it with us, in the forums!
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By Mark Stevens
Do you ever give your customers a standing ovation? I mean a real flag waving hoopla?
Do you make a fuss over them? Do you go over the top in demonstrating that you see them as the royalty of your business?
Or do you think it's good enough just to have your invoices printed with 'Thank You' at the bottom? Maybe you send a 'Merry Christmas' email dutifully every year because the business-as usual playbook says so.
If you have fallen into this trap reverse your engines.
Mediocre salespeople think it's all about them. And that perfunctory thank you is not enough.
Great salespeople know that it is critical to start with the customer, take a step back to determine what will delight them to make the sale, and then fast forward again to shower the customer with love.
At this point, you may be confusing the idea of celebrating your customers with fawning over them. But I have something else in mind.
Something like actually paying attention to them: caring, thinking, dreaming and wondering enough about what they say and what they are asking, to challenge them. To developing a solution to their needs based on what your analysis tells you is even more valuable to them, instead of just giving them not what they ask for; even if it flies in the face of what they started off thinking they wanted.
You don't serve your customers by dutifully taking orders. That's old school salesmanship and a sure fire way to do the opposite of celebrating your customers. Yes, you may make them happy for the moment but--and this is important--it's at the expense of truly identifying what's in their best interests. You're robbed of the opportunity to influence a change from what they think they want to what it is you discover they really need.
As a CEO and an adviser, I find that my and my firm's best and most productive business relationships are born when a client enters the room thinking they know what they want, and using experience, insight and intuition, we prompt them to change their mind.
The goal is never to be contrarian for its own sake, but to celebrate your client in such a substantive way that you care enough to:
Invest in the development of a wiser solution than what the knee jerk response would be.
Take the risk of displeasing the client at the outset because you don't agree with them.
Engage in something far more powerful than a vendor relationship by transitioning to a collaborator. The fact is, the process of collaboration not only leads to an unusually close affiliation but opens doors of opportunity that are richer and more sustainable than those driven expressly by the desire to make a sale.
Celebrate the customer in the true sense of the word and the economics will take care of itself.
Mark Stevens is the CEO of MSCO, a results-driven management and marketing firm, and the bestselling author of Your Marketing Sucks and God Is a Salesman.
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