real company limited monthly newsletter            vol 1 - 10   October 2009
Divali

A celebration of
good over evil
and
light over darkness...


...may the true meaning of Divali inspire us all

Dear ,

I hope all is well and life provides you with all you need to grow, glad to know you are taking the time to explore our newsletter, thank you.

This month we looked for stories that can give you a boost in this final quarter of 2009. Stories providing hard facts, a bit of insight and a dash of inspiration as the season draws near. If there are stories we did in the past you would like to take another read  of, you can click here to visit our archives.

One of my favourite charity which I had the pleasure of being involved in from its inception is the annual Express Children's Fund Dinner and Dance. This year Real Company Limited was asked to provide the concept and design for the evening and produce the press, radio, television commercial, tickets and the decor. We intend for it to be a spectacular evening, an occasion you can share with someone special, while helping a great cause.


Best regards,

Stephen Doobal

Re
al Company Limited
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in this issue
5 Tips to Double Your Writing Speed
A Series of Small Things
For Love or Nothing
Learn From Your Mistakes
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S.P.E.Egirl runner.D.
Writing:
5 Tips to Double Your Writing Productivity
by Dean Rieck


Some people are writing machines. They get an idea, pound it out in minutes, post it to their blog, and move on to something else. For the rest of the world, writing is often slow, grinding work.

But it doesn't have to be. Anyone can write faster if they follow a 5-step formula for writing more efficiently. I call it S.P.E.E.D. Writing.

Before I describe this formula, let me admit that I write a lot. I serve dozens of clients, maintain two of my own blogs, write for a political blog, write articles for half a dozen other blogs, and do other miscellaneous writing. It seems I can never write fast enough.

I'm not slow. But I can't whip out copy and walk away as some do. One problem I have is editing while I write. It slows me down. In fact, I rewrote this paragraph that you're reading right now three times before moving on.

By studying my own bad habits and with the advice of others, I came up with the S.P.E.E.D. Writing formula to help myself write faster and be more productive. When I follow it, I can write twice as fast or faster.

S: Select a topic
Not having anything to say can cause writer's block. But having too much to say is a problem too.

If you try to jam in every thought, you'll end up with an unfocused post. This slows you down because you'll have to figure out how to make all the extra stuff sound relevant. Then, because you know it's not relevant, you'll just spend more time deleting it later.

Narrow your topic to one idea. ONE idea. If other topics come to mind, make a note of them for other posts. By sticking to one and only one idea, you'll force yourself to stay on-point, which will shorten your writing time and give your readers a better post.

P: Prepare your facts
When you find yourself staring helplessly at your computer screen, it's almost always because you don't have facts at hand. Gathering information before you start will usually get you writing quickly.

Before you write a single word, jot down a few notes. If you don't have the facts in your head or if you need additional information, do a little research. That can be as simple as opening a book, scanning a magazine, or Googling a few key terms. Don't "compose" while taking notes. Just get the facts all in one place.

Starting an idea file is a huge time-saver. I keep a simple text file on my computer desktop and jot down ideas as I get them. I also use Google Notebook to record notes from online reading. I don't tear out magazine bits anymore because that creates clutter that I have to sort through later.

E: Establish a structure

Some writers like to think that writing should be free of rules. But that's bunk.

Every piece of writing, especially blog writing, needs structure. It could be a short narrative, a Q&A, a series of bullet points, a numbered list, etc.

You can use this structure to outline your post. It doesn't have to be a formal outline like the type you learned in school. Just take all your facts or ideas and arrange them in the order you want them to appear in your finished piece, using your chosen structure as a guide.

For this article, I decided to use an easy to remember acronym, S.P.E.E.D., to give me five points to cover. Once I collected my information, I divided it among these five points.

A set structure also helps you avoid the trap of linear writing. You don't have to start at the beginning and write line-by-line to the end. With a structure, you can write in pieces, in any order you like. For this article, I'm writing the five points first, and I'll write the introduction last.

E: Eliminate distractions
This is harder than it sounds. There are so many distractions in my day that I often take multitasking to the extreme. That slows down writing exponentially.

Like any other task you want to complete quickly, writing requires undivided attention. Turn off the TV, mute the phone, close your email program, get off your social networks, and just write.

D: Dash to the finish
This is the biggie. You can't agonize over every word or sit and stare at your computer screen. Put your fingers on the keyboard and GO.

It doesn't have to be perfect writing. Just get the words down. You might be surprised at how much you can get done and how good it is if you take off the brakes and let 'er rip.

This means you can't read and reread what you're writing while you write. I'll admit, this is tough for me. When I get stumped, I often go back and read what I've written to create momentum that can carry me forward.

It works sometimes. But it's a bad idea for a first draft. You can read what you've written after you've written it all the way through.

It also means you shouldn't edit while you write. Writing and editing should be separate tasks. Take off the editor hat and just plow through until you're finished. Later, you can edit and revise.
runner1
(I have to laugh at myself for giving this advice, because if this were a crime, I'd get life in jail.)

If you follow this formula, you'll quickly end up with a written post. You'll want to edit right away, but don't. Just walk away. Once all the words are down and in order, save your document and do something else.

Later, you can edit with a fresh eye. Objectivity always makes you a better editor. You'll catch the mistakes. You'll spot the extraneous details. You'll cut the fat.

Okay. I'm done. Now I'm going to save this and . . . aw nuts. I just reread the article.

It's easier to give this advice than to follow it.
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Vincent
Great things are not done   
by impulse, but by   
a series of small things    brought together.  

Vincent Van Gogh     
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people sunset
"For Love or Nothing"

One evening a young woman went alone to walk barefoot by the ocean after the sun had set. She stopped in her path and turned so she could see the footsteps she had left in the sand. But they had already been washed away by the waves. When she turned to continue her walk, she was startled by the presence of an old woman wrapped in a blanket who out of nowhere appeared sitting by a fire, slowly paging through the leaves of a leather covered book.

She walked up to the woman and asked. "Where did you come from? I didn't see you here a moment ago. And how did you start this fire so quickly?"

Her questions went unanswered but were instead met with a reply in a serene voice, "Sit with me, child. I have something to show you."

As the young woman sat down beside the fire, the mysterious stranger handed her the book. She curiously turned the pages one by one and was amazed to discover they contained the story of her whole life from the early days of childhood to the present. She then came to the page telling of her encounter with the old woman by the fire during her walk on the beach, but upon turning to the next page, she found it empty. She frantically began to turn the rest of the pages in the book only to find that they, too, were all empty. In bewilderment, she looked to the old woman and pleaded with her to explain.

"Does this mean my life ends this night?"

"No, my child. It means tonight your life begins."

At that moment the old woman took the book into her own hands and began to tear out each of the pages with words, throwing them one by one into the fire until all that was left were blank pages.

She handed the book of empty pages to the young woman.

"You see," she said, "just as the waves washed away your footsteps in the sand, your past is forever gone, never to return. The only moment you ever truly possess is here and now. Each new moment is the beginning of the rest of your life and is to be lived to the fullest, for you will not have a chance to live that moment a second time. Most important of all, each new day brings an opportunity to love--one that may never come to you again.
beauty
"As for your future, you are free to shape it as you wish,for it has not yet been written."

Then, as mysteriously as she had appeared, the old woman stood to walk away and disappeared into the darkness of the night.

The above story is one of 25 lessons written in allegorical form in the book "For Love or Nothing - Lessons to Illuminate the Path to Love" by William Oak.

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mistake Learn
From Your Mistakes

When ignored, even small mishaps can have major consequences.
By Sid Kemp

If we want business success, we have to look clearly at our mistakes-and stop repeating them. We need to work with our team, not against them, to do this. Too often business owners tell me, "It was just a small mistake." But, there are no small mistakes. Why?

· A small mistake can have big consequences.
· Repeating small mistakes can lose customers, kill a business or cost an employee his job.

Just as I was writing this, I got a call from a college where I teach. Someone in HR made a "small mistake," and lost my hiring package. The action of the mistake was small-it probably took only minutes for someone to throw away the file. But the consequences are huge-if I don't fix the problem, I will be unable to teach four courses this fall, and lose a major client.

In fact, every mistake has at least six different sizes:

 1. The size of the mistake itself, which is usually small.

 2. The size of the consequences if the mistake is not found and corrected, which can be huge.
 3. The size of the time and cost it will take to fix the mistake.
 4. The size of the causes of the mistake.
 5. The size of the effort to prevent the mistake from happening again.
 6. The size of the benefits from ensuring the mistake doesn't happen again.

For example, in my case of the college losing my file:
 1. Losing the file was a small mistake.
 2. If nothing is done, four classes won't be taught, the students will be disappointed and I won't get a paycheck.
 3. It will take me several hours to reproduce the application that I wrote when I was not busy. I have to reproduce it when I am very busy. I have to give up billable work time to fix the problem.
 4. The causes of the mistake--caused by poor management--are huge.
 5. An organized management training program can prevent these problems.
 6. Rutgers University implemented such a program and went from being a rather backwater school to being excellent in just a couple of years.

Remember the presidential election of 2000? A small mistake-a poorly designed ballot in Florida-led to a contested presidential election.

Anger Doesn't Solve Anything
This morning, a graphic artist who does excellent work sent me a link that pointed to the wrong version of an image. I spent 45 minutes trying to explain to him what I needed. Then I discovered his error, and realized he had actually already done a great job from the start.

He did great work, but he cost me tons of time on a project that should have only taken 45 minutes to begin with. He wasted my time and my first reaction was to fire him. And the moment I got that mad, I became part of the problem.

I'm a bit embarrassed about how irritated I can get about things like this. I can justify my frustration: I know this kind of continued incompetence costs our society billions of dollars a year. At the same time, anger and frustration especially from owners and managers, is a big part of the problem. Employees say "It's only a small problem" because they feel threatened.
Creating a work environment where fear is present is, in fact, the root of the problem. W. Edwards Deming, the guru of total quality management, made "elimination of fear" one of the key points of his program for eliminating errors and the damage they do.

I believe in creating a no-blame environment that encourages people to speak up about their own mistakes, and other problems that they see. It's important to note that the person is almost never the problem. I think the person is the problem only in extreme cases, such as criminal activity or drug or alcohol addiction. And even then, what they are doing is a problem for your business, and society's job to prevent and heal.

Rather, the fear in everyone is the problem. So, to build a strong, healthy, business you must support people in doing excellent work. That means supporting them in speaking up about problems, and helping you to fix your business.
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lizard
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