real company limited monthly newsletter vol 1 - 7 July 2009
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Dear ,
Good news, we found your diamond encrusted glove from the 80's and had it dry-cleaned for you, so now you could rally with the rest of the world and "moonwalk" confidently into the later half of the year... He hee!
We would like to congratulate the proud parents who have just seen their babies through the recent SEA exam and wish them all the best, on their brand new adventure. Not forgetting all the nervous adolescence awaiting their CXC results, "you are not alone".
Well the good news on your side is that, school is out and you may get an extra half hour sleep, or at least less traffic on the roads. But we grown-ups know we have to use as much "off the wall" strategies for 2009 so it does not slip away from us.
Remember you could always call us, should you need to enhance your advertising and marketing strategies. As usual we've prepared some useful stories to help you "ease on down the road".
Best regards,
Stephen Doobal
Real Company Limited
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When did it happen? When did "Facebook" become such a huge part of our daily routine. Today, two young Trini entrepreneurs have taken this global meet-and-greet device, and turned it into a business. There latest project, "Vogue... the fashionable experience," is now going to be a prime time event on CCN TV6. Real Company Limited has teamed up with these young men, B. Wellington and J. Hamiliton together with CCN TV6, Richard Young, 10 Top Fashion designers and a host of fresh new faces from "facebook" to produce "Vogue" The Television Special, broadcasting exclusively on TV6 on Saturday August 1st 2009, Emancipation Day. The good news for you, is that you can get your products advertised in this event. Just call Trevon Jugmohan at 640-1774 and he will fill in the blanks. To take a look at the first Video Promo for "Vogue"... click here...Trailer Park brings the cinema directly home to you; no lines to line-up in, no stale concession stand food, and best of all your feet will never get stuck to the floor... just click and hold on for the ride! And for anyone, or any business, that needs to get their product out there - into the laps of potential customers, give us a call to book your ads now, if not, check it out on CCN TV6 with fresh episodes on Saturdays at 5:30pm, with a repeat on Wednesdays at 10:40pm.
 Well Richard Ragoobarsingh and friends take you on a hilarious, provocative, sad, touching, erotic, sentimental, tender, hart-breaking and moving journey. Real Company Limited did the graphic design, photography and for our first time, was the fifth character in the play as a "video screen" with "swagger" it was technically challenging and a first for theatre in Trinidad and Tobago, but totally worth the effort. "Everybody has a first time... maybe we're talking about yours!"
Hurricane Month Launched... Real Company Limited was proud to work with the ODPM to capture this event, held at the HYATT Regency, Port of Spain, on June 5th 2009. Most notable speakers were the Honorable Donna Cox, Minister of State in the Ministry of National Security, Dr. Asha Kambon, Regional Advisor United Nations Economic Commission for Latin America and the Caribbean and the CEO of the ODPM, Col. (Ret'd) George Robinson. Jut remember, "Reduce the Fear... Always Prepare." ____________________________________________________________________________
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Why Preaching to 
the Choir is
a Good Thing
by Chris Guillebeau
"Hey man, spare some change?"
Rain or shine, the professional panhandler works a busy corner every day in my neighborhood. He sets up shop right by the ATM, on the theory that people who have just withdrawn a hundred bucks are more likely to give him a dollar or two.
The location is good, but prospecting is tough. Day in, day out, he sits on a stoop, asking people for a couple of bucks. He sees it as a numbers game - 98% of the people who pass by will say no or just ignore him, but if he asks enough people, a few will pony up.
Is panhandling effective?
Strictly speaking, I guess you could say it works . . . but most of us would agree that asking random people for money isn't a great career choice. You have to deal with continuous rejection, your income is wildly unpredictable, and you get wet when it rains.
Too Many Marketers are Like Panhandlers
"Hey man, spare some change? Check out this great offer I've got . . . it's just what you need, you'll love it, really."
On an intuitive level, most of us understand that it's better to deliver our message to the right people. We know that we shouldn't panhandle - but then we go out and do the opposite of what we know is right.
We model ourselves on the salesman who goes door-to-door hawking vacuum cleaners. Sure, he might sell a couple by the end of the day, but do we really want to be that guy?
I call this approach evangelism. The goal is to change someone's mind and convince them to do something they wouldn't otherwise do.
Why Evangelism Doesn't Work
Most of us have deeply-held beliefs about everything from religion to politics to what kind of sandwich we like to eat for lunch. You probably aren't going to change my mind about almost anything, and I'm probably not going to change yours.
So let's not try to sell unwanted vacuum cleaners to each other.
The alternative to evangelism is recruitment. Instead of knocking on doors or begging for spare change, recruitment is all about opening your own doors to the people who are already naturally predisposed to your message.
Instead of needing to be sold, these people are dying to hear what you have for them.
At its best, recruitment involves welcoming a select group of people and challenging them to be a part of something bigger than themselves.
When people feel simultaneously welcomed into a group and challenged to go above and beyond their current limits, you've got a group that's eager for your attention.
I call this a small army of remarkable people. Seth calls it a tribe, Gretchen calls them super-fans, Sonia calls them a village.
Regardless of terminology, these are the people you want in your group. You can think of them as your basic church choir. And preaching to the choir is a good thing.
"Come if You're a Good Fit" Instead of "Come As You Are"
Recruitment also requires the gentle filtering out of people who aren't a good fit for what you offer.
Wish them well . . . then wish them to go somewhere else. Most people won't pitch a dollar in the panhandler's bucket, and most people probably aren't suited to what you have to offer.
That's okay. Ignore the atheists outside the church. Rise above the noise, recruit a choir of your own, and start preaching.
Here's wishing you well in your next sermon.
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Effort is important, but knowing where to make an effort in your life makes all the difference.
A giant ship engine failed. The ship's owners tried one expert after another, but none of them could figure but how to fix the engine. Then they brought in an old man who had been fixing ships since he was a young man.
He carried a large bag of tools with him, and when he arrived, he immediately went to work. He inspected the engine very carefully, top to bottom.
Two of the ship's owners were there, watching this man, hoping he would know what to do. After looking things over, the old man reached into his bag and pulled out a small hammer. He gently tapped something.
Instantly, the engine lurched into life. He carefully put his hammer away. The engine was fixed! A week later, the owners received a bill from the old man for ten thousand dollars.
"What?!" the owners exclaimed. "He hardly did anything!" So they wrote the old man a note saying, "Please send us an itemized bill."
The man sent a bill that read:
Tapping with a hammer........................ $2.00
Knowing where to tap..................... $9998.00
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The Courage 
I used to think being "right"
was a big deal.
Jon Morrow
I had to say the right thing, dress the right way, know the right people, read the right books, live in the right neighborhood, go to the right school. It wasn't because I wanted to, exactly, but because I thought it was a prerequisite for success.
If you want other people to respect you, then you have to look and sound a certain way, right? Makes sense, if conformity is all you've ever been taught.
What no one tells you is the cost. Yes, conformity gains you a certain type of approval from others, but it comes at the cost of losing your sense of self.
You have to systematically search out everything that's a little bit "off" about you and bury it as deep as you can. You know that you can't get rid of it - it's a part of you, after all - but maybe you can hide it so deep that no one will ever see it, so that a world that only respects the "right" will never realize how "wrong" you really are.
Maybe, just maybe, you can fool everyone until you're in a position of power and no one's opinion matters anymore. Then you can be free. Right?
Umm... no.
The Power of Misfits
The people we pay attention to aren't the masters of doing what's "right;" they're the misfits who have the courage to be wrong. They take whatever everyone else is doing in their industry and turn it inside out.
It's not just about differentiation; it's about perverting the norm, destroying sacred traditions, and screwing with the way people think. It's about doing, saying, or living something that's so completely unexpected that people can't help but pay attention.
It's about realizing that most people spend their lives breathing stale, recycled air, and then spending the remainder of your life finding and opening windows to make that air new again.
Who would've thought a movie that told a story backwards would become a cult classic that people would talk about for decades? But that's what Christopher Nolan did with Memento.
Who would've thought paintings consisting of nothing more than splattered paint would sell for millions of dollars? But that's what Jackson Pollock did with his art.
Who would've thought a Jewish guy from the UK would become famous by playing an anti-Semitic, socially-retarded Kazakh? But that's what Sacha Baron Cohen did with Borat.
The one trait they all have in common: the courage to be wrong.
The Fallacy of Right and Wrong
By saying "wrong," I'm not saying you should pander for attention, make lewd jokes, or otherwise do something bad. What I'm saying is you need to realize "right" and "wrong" exist only between quotation marks. Everyday, the world decides their definition, and everyday, we have the opportunity to influence what that definition becomes.
Revolutionaries don't just burn the rules. They write new ones. In destroying the standard, they create the standard. It's creative destruction at its finest.
Will some people dislike you? Sure, that's the way it works. Real leaders are willing, even eager, to be disliked and even hated, not because it makes them feel important, but because they know it's the price of change, and no one can pay that price but them.
Do you have that kind of courage?
If not, it pays to find it. No one pays attention to a coward for very long.
And if all you do is what's "right," then a coward is exactly what you become.
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 Contact Information
real company limited
VIDEO, PRINT AND AUDIO ADVERTISING PRODUCTION
1, Savannah Gardens, Orange Grove Road, Tacarigua. Trinidad and Tobago.
phone:1-868-640-1774 fax: 1-868-640-0331
email: production@realcompanylimited.com
Visit our website... www.realcompanylimited.com
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