real company limited monthly newsletter vol 1 - 5 May2009
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Dear ,
I wanted to start off by welcoming our new subscribers and thanking our loyal readers. If you haven't received all issues of RealNews, or you would like to revisit past articles, it's not too late to catch-up. Finally subscribers can peruse our past newsletters at their leisure. All you have to do is visit our website at www.realcompanylimited.com and click on the RealNews link at the top of the page, it will take you to our archives.
For those who are planning to shower your mother with lots of love, kisses and gifts, we have designed a special card above that you can copy, print and write your own personal message on it. For those who have tech-savy moms well you can just copy and email it off now.
In this issue we sort out some news you can use to strategise in your next advertising campaign, useful tips to balance your personal and professional life and a couple more juicy bits for you to sink your thoughts into.
Best regards,
Stephen Doobal
Real Company Limited
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DON'T LOSE
YOUR MARBLES...
on your next ad campaign
Q: How can I ensure that
my new ad campaign will hit
my target audience and
have some grip?
A: The problem many small businesses have is that, while there are plenty of advertising choices available, those choices tend to be expensive, and mistakes can be costly.
There are two types of advertisements, so the first thing to do is decide what type you need. The first is an ad campaign that is more intended to build your brand than for making an immediate sale. By being placed in the paper again and again, this ad is designed to infiltrate people's subconscious so that someday down the road, a father who is getting divorced will remember whom to call.
Branding ad campaigns are long-term undertakings. It's an ongoing process that pays increasing dividends as time goes by.
The second type of ad campaign is intended to create an immediate reaction - a sale - now. Typically, this campaign is of shorter length and may use several media outlets. So the first step is to decide what type of ad you want to run. The important thing is to make a commitment and allocate the appropriate percentage of gross sales towards that planned amount.
And remember the rule: Repetition is the key to success. When choosing an ad and a medium, you will need to budget enough money to get your message heard or seen by enough people, enough times.
Different media outlets have different strengths and weaknesses. Your campaign may utilise only one or it may take several to accomplish your goals. Keep these factors in mind:
Choose media that reaches your demographic. You must know what your customers watch, read, listen to, and know where they are located.
Choose media used by your target audience. If you sell sporting goods, then your customers likely read the sports page.
Choose media that you can afford. You need to figure out, with the assistance of the ad representative of the media sources you like best, what sort of frequency you will need to penetrate your target market, and then what it will cost you to advertise.
Once you know what sort of ad you want to run and what your media options are, you can start to create an ad or ads that both reinforce your brand and/or increase sales. The best way to avoid making a costly advertising mistake is to test an ad before committing a lot of money to it. Make sure it pulls first, and then you can run with it. This could mean running a smaller version of the ad in print and then enlarging it or it might mean running your radio spot overnight before placing it during peak commuter time.
Once you are convinced (by your test) that you have an ad that works, and once you know which media sources will offer you the biggest bang for your buck, then you can safely place the ad In fact, once you have found an ad that works, use it in as many places, and as often as you can.
Good luck!__________________________________________________________________
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Extending a LIFELINE...
For over 30 years LIFELINE has been a beacon of hope for many who are despairing and suicidal. However, this NGO has been dormant for some time, due to lack of funds and volunteers. Real Company Limited has volunteered its services to help with the repackaging, revival and re-birth of this critical service.
LIFELINE has now restructured itself and pursues three initiatives, close to our heart, which will help reduce the number of murders and suicides in this country:
SCHOOLS OUTREACH - To help "High risk families", with children between the ages of 7 and 11 years old, who are neglected and may develop criminal tendencies. LIFELINE volunteers go to schools and identify those children to offer counseling and after school literacy support also emotional support for parent and child.
YTC OUTREACH - To counsel the boys of YTC, by helping them to deal with the guilt, frustrations and situations that have led to their detention, and explore ways for them to re-align and reintegrate themselves into society.
24 HOUR LISTENING SERVICE - And last but certainly not least, LIFELINE has been given its second wind. With their hotline reconnected, email and website redesigned and the orientation exercise ready for new volunteers, LIFELINE has been given LIFE, but needs your help. To make these very ambitious plans fully functional, we need volunteers, lots of them, over 180 volunteers to be exact. So if you know someone who would like to get involved, please ask them to call LIFELINE at 645-2800 or email them at life@lifelinett.com.
In a first effort to raise funds LIFELINE has associated itself with Aspire, another NGO who's initiative is to raise awareness on the very controversial issue of legal abortion. Together they will pool their resources to present "NO MEN ALLOWED... as performers" a two night only performance at Queen's Hall and Naparima Bowl, featuring some of the country's most talented female performers.
Real Company Limited has been associated with LIFELINE for many years and now ASPIRE for the past two years and was excited to sponsor the design elements for this production. We pledge our continued support and wish them, all the success in these ventures.
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 1. Prioritize - Hold on your attempted solutions, it is essential that you spend some time reflecting on all that you are doing. Within not even having enough time to sit down for a cup of coffee, making time to reflect can be challenging by itself. In order to figure out which things you really must do now, which things can wait and which things you can let go of altogether, you need to look carefully at all what is on your plate and determine which are the most important.
2. Explore Options - What are you doing? How many hours do you work? What responsibilities have you undertaken? Are there ways to cut back for a year or two? Do you have any other resources available? It is also important to look at various job options. Could you change your work schedule or the number of hours you work? Would it be possible to do some part of your work from home? Think through many different possible scenarios and try to figure out if any are feasible. 3. Share The Load - The male participating domestically has increased significantly in the last 20 years. However, statistically, the number of hours employed women spend on parenting and housework still greatly exceed the number of hours that men spend doing the same tasks. This doesn't necessarily mean that men are unwilling or uninterested. Many women feel unsure about sharing the caring. How could it be shared more equitably? Are there adjustments both partners need to make in order to find a happy balance? 4. Combine Tasks - Some of your many tasks can be combined. For instance; taking a walk with friends, baby and/or partner after work will give you some time together and also a chance to stretch and exercise. 5. Enjoy Quality Time - It is important for you to have some 'people time' where you are focusing simply on family, friends, self or partner. Each person has his or her own special pace and communication system. Slowing down and relaxing with them allows you to reconnect in significant ways. 6. Simplify - Simplicity is the key to keeping many challenging situations at bay. Simplicity is your key to happiness. Don't make complicated plans; don't try to be something to everyone. Eliminate the unnecessary so that the necessary things in your life can shine through. 7. Remember It's A Balancing Act - Most people never find a moment in which they feel perfectly caught up on all the things they expect themselves to do. If you consider this a normal state you can learn to relax about it. You can also learn to say to yourse  lf that out of the one hundred things I must get done, today I can only do these four and be happy that those get done. The ninety six other will take care of themselves as time goes by. We are all working towards that better day, where we can enjoy our dream home, perfect partner, more money, hot car, the ideal career, trips abroad and this list is endless. But while we are working toward these goals life is happening right before our eyes. It is important to remember that we must enjoy each day to its fullest, because in the grand scheme of things they are few and precious and so are the people in our lives. ____________________________________________________________________________
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Okay... we know you have had "Summit News Overload" over the past four weeks, but we just wanted you to take a look at the set and graphics we produced for TV6's Fifth Summit of the Americas coverage. They did an excellent job with their broadcast and we were happy to provide the design services for the show including the show opening, music, set design and graphics.
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"Challenges make you
discover things about yourself
you never really knew.
They stretch you in ways
you never though possible,
while building the muscles
you need to
move you forward."______________________________________________________________________________
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 Contact Information
real company limited
VIDEO, PRINT AND AUDIO ADVERTISING PRODUCTION
1, Savannah Gardens, Orange Grove Road, Tacarigua. Trinidad and Tobago.
phone:1-868-640-1774 fax: 1-868-640-0331
email: production@realcompanylimited.com
Visit our website... www.realcompanylimited.com
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