vol 1 - 2 February 2009 a monthly newsletter from real company limited
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Greetings!
Thank you for continuing your subscription to the RealNews Newsletter and welcome to our new readers. Also, to those who took the time to extend kind comments and encouragement, on our first issue in January 09, thanks. We will continue to pursue stories that interest you, if however there are particular ones you will like us to explore, feel free to let us know. Should you have friends who would benefit from the RealNews Newsletter, its simple and FREE to sign them up. We have provided a link below, just click on it and the next issue will be sent directly to them. As this year unfolds, we may meet many "Crossroads", so in this issue of RealNews, we will explore suggestions to find our way in this environment. Also you will see some of the recent projects we have completed. Remember we are a video, print and audio production company, so don't hesitate to refer or call us should the need arise. Best regards, Stephen DoobalReal Company Limited ___________________________________________________________________
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Finding Your Way...
Is it just me, or has this year provided many surprises in a really short space of time? We are only into the first month of 2009 and we have seen from an African American US President take office to the local mega conglomerate Clico in trouble. Things we never thought possible are happening before our eyes. There are so many dramatic changes taking place so swiftly it is hard to get our bearings. Most businesses are struggling to figure out what to do in this ever changing climate, where to position themselves and which way forward to go.
A wise friend of mine once told me, in times of uncertainty in business, you must go back to the basics. What made your business work in the first place, what generated the most revenue. Once you figure this out concentrate on doing that, very well. Drop all the excess you picked up along the way when things were booming. In those times we tend to move away from our core strengths and spread out into areas that distract us from our core competencies.
So as we look down the many roads we can take our businesses, it may be wise to spend some time and remember what the core objective of your business was and how you can better serve your customers. As money becomes tighter for everyone we will spend it where we find the best value for our dollar. The best way forward might simply be to sharpen our business goals and objectives and improve our service to our customers.
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 How to
Advertise Now
Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
When money's tight, the knee-jerk reaction for many companies is to cut back on advertising. Unfortunately, the businesses that stop advertising simply drop out of sight, taking you from slow sales to no sales - fast. It's a risky move many may not recover from. Rather than eliminate your advertising in a recession, cut the fat from your campaign, and focus on the right media choices for the highest ROI(Return On Investment).
To figure out what to cut and what to keep, use this checklist to choose the right media for your business in this challenging economy.
1. Advertise where prospects look first.
Where will your customers look when they've decided to buy what you sell? A vast majority of Trinidadians start with newspapers. Other search media include telephone directory, newspaper supplements, classified ads, and shopper sections of specialty magazines. By advertising where prospective customers look, you'll shorten your sales cycle and lower your cost per sale.
2. Use media that touch prospects often.
Even when your customers aren't in search mode, they still interact with other important media. Discover which media touch your best prospects throughout the day. Do they read a particular newspaper? Which TV and radio programs do they enjoy and at what times of the day? If you're targeting business to business prospects, zero in on the industry publications they rely on for information. Both business and consumer prospects have favorite websites they frequent. Armed with this vital information, you can strategically place ads in media you know play central roles in their daily lives.
3. Put your ads in context.
Not all media that touch your prospects will be smart advertising choices. The issue of appropriate context is critical when making this evaluation. Choose media that reach your prospects when they're in the right frame of mind to be receptive to your message. For example, your best prospects may dine out frequently and be exposed to the ads inside the restroom stalls of popular restaurants. But the location of this media may be an inappropriate context for advertising your type of business. It all depends on when and how you want your customers to think of your business. Pare down your campaign to the media that put your message in the right context, and your response rates will climb.
4. Advertise for maximum memorability.
The very best use of limited advertising dollars is to spend your money where your campaign can be a standout. That requires sufficient ad size and frequency. With the abundance of clutter in all major media, it can be challenging to stand out with small-size, fractional-page ads. Larger ads will give you more bang for your buck because they're more likely to be seen and remembered. Rather than run small-space ads in many publications or websites, reduce your media choices to those in which you can afford to buy larger ads and advertise frequently. Narrow your broadcast selections to fewer radio stations or TV programs, and advertise to your core audience with frequency so your message is sure to penetrate. By the time the marketplace rebounds, you'll be in a solid position to expand your campaign once again.
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Bringing Carnival Alive for CCNTV6
Real Company Limited had the exciting task of coming up with design and look of CCN TV6's Carnival 2009 coverage. With the many new products TV6 will be covering this Carnival, the only fitting name was "Carnival 09 Comes ALIVE on CCN TV6". We had to design the main logo and the animation of it. We also had the extreme pleasure of working with Machel Montano and the HD team on the Heavenly Drums AC7 Concert teaser, together with Len 'Boogsie' Sharpe and Prashant Patasar. This teaser is the first of the ads promoting TV6 as the exclusive HD station.
We were also paired up with our old friend Rachel Price to design the logo, set and promo for her segment on the Morning Edition. If you would like to see these commercials, just click on the images.
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Discover the Work You Were Born to Do
By James Gonyea
So you've been hearing that voice again, the one that says you're not doing what you were born to do. That may be true, but how do you figure out what you should be doing?
To begin answering this question, examine whether your current career path matches your core interests, beliefs, values, needs and skills. Professional career counselors usually undertake this strategy when attempting to help clients identify appropriate career directions.
Here's what I ask clients to help them find their core. Ask yourself these questions, and record your answers:
1. What subjects do you enjoy reading about?
2. What television or radio programs do you most enjoy?
3. What are your favorite types of movies?
4. What are your favorite hobbies or pastimes?
5. What type of volunteer activities do you prefer?
6. What subjects do you enjoy discussing with friends?
7. What subjects come to mind when you daydream?
8. What have been your favorite jobs?
9. What were your favorite school subjects?
10. What are your pet peeves?
11. If you doodle, what do you often draw?
12. If you ran the world, what changes would you make?
13. If you won a million bucks, what would you do with it?
14. Who are your favorite kinds of people?
15. How would you like to be remembered after your death?
16. What are your favorite toys?
17. How would you describe your political beliefs?
18. Who do you most admire in life and why?
19. What tasks have brought you the most success?
20. What tasks do you think you could do well that you haven't yet done?
Examine your answers. Do you see a certain behavior or belief in more than one aspect of your life? What information do you see repeated that seems to reveal a behavior pattern? What are your long-lasting interests?
Using this information, paint a self-portrait by completing the following statements:
· I am mainly interested in...
· I believe most in...
· I most value...
· For a good life, I feel I need...
· I can do the following well...
Now ask yourself if your current job helps you achieve these five statements. If it does, you're probably in the right career. Chances are, however, that the nagging voice means your current career is not satisfying your core features. If this is the case, then it's time to find a better fit.
If the right career choice is not obvious from the information you have gathered about yourself, then try reading What Colour Is Your Parachute? by Richard Nelson Bolles.
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 We are not held back by the love we didn't receive in the past, but by the love we're not extending in the present.
-Excerpted from A Return to Love: Reflections on the Principles
of A Course in Miracles
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 Contact Information
real company limited
VIDEO, PRINT AND AUDIO ADVERTISING PRODUCTION
1, Savannah Gardens, Orange Grove Road, Tacarigua. Trinidad and Tobago.
phone:1-868-640-1774 fax: 1-868-640-0331
email: production@realcompanylimited.com
Visit our website... www.realcompanylimited.com
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