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The CORE
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June/2009
#2
Greetings!

 We hope the end of school year/beginning of summer finds you well. 

As a favor to a friend, we'd like to make our clients aware of a new health related business in Weymouth: Devi Day Spa

From their website:

Welcome to Devi Day Spa. From A to Zen we can accommodate your needs. We offer Acupuncture, Anti-Aging treatments, Body Envelopments, Body Polishes, Facial Rejuvenation, Massage, Reiki and Yoga. All the services are devised to sooth your mind, pamper your body and make your skin glow.

Upon each visit to Devi you are greeted with complimentary fruit, infused cold and warm teas along with breakfast cookies. Each treatment begins with a luxurious foot bath dressed with essential oils and filled with top of the line Sundari Product. You will really experience the difference here at Devi.

From the owner, Dr. Jonathan Yalowchuk:

We are also very proud to be offering a "European Weight Loss System" after being in Europe for over 20 years it is finally available to you. The Ideal Protein System focuses on getting your body's metabolic systems to function properly. The result is women lose 3-5lbs of fat and men lose 5-7lbs of fat for the duration of the time they are on the system. If you need to lose 10lbs or a 110lbs this system is for you. The only thing you have to lose is the fat.

Get 10% off your first treatment by mentioning Back2Health!
The CORE
By Craig Huntington

At Back2Health: Spinal Fitness our slogan is "The Real Core Workout" I used to cringe every time someone mentioned the word core. "I really need to work on my core"..."Can we do core exercises?"... "Isn't a strong core the most important thing in fitness?" Blah, Blah, Blah, etc, etc.
 
The concept of a strong core is really nothing more than a fitness marketing catch phrase. It's so vague and poorly defined. Core programs sold on TV and in books are nothing more than dressed up old abdominal routines with a catchy new name. (See our blog for a critique of a particularly amusing television advertisement.)
 
When we made the decision to open Back2Health: Spinal Fitness and invested in the MedX Core line I decided to lighten up a bit. If the word Core was good enough for MedX then it was good enough for us. If you can't beat 'em, join 'em. We'll do what ever it takes to get people through the door and using these amazing machines, and then they'll experience what a real core workout is all about.
 
At Back 2 Health, we have clearly defined both what the core is, and what a real core workout entails. The core is made up of the muscle groups that directly support the spinal column.  By far the most valuable MedX Core piece we use is the one that strengthens the lower back. If you have never used the MedX Core Lumbar Extension, then you have never been able to specifically target and strengthen the low back muscles.
 
Exercises that have traditionally been done to strengthen the lower back do not work. They all target the gluteus with the lower back muscles only playing the role of stabilizer during the movement.
 
Whether acute or chronic, if you have lower back pain, the MedX Core Lumbar Extension machine should be the first place you go to for relief. If you don't have back pain and want to defend against it, then consistent use of this MedX piece (as little as 1-2 times a month) is by far your best option.
As always, we appreciate your referrals.

Sincerely,
 
Craig and Adam
Back2Health