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Marketing Insider
Greetings!
First of all, thank you all for the positive responses we received from the first newsletter. We're pleased that you find the information useful.
This month we're continuing to roll out new ads, print new marketing pieces and provide information to a variety of trade publications.
In addition, we have recently increased our involvement with the U.S. Green Building Council. While we have been an active member for some time, Towanda Long has joined the Advocacy Committee of the Charlotte chapter and will be helping the organization advocate for green building regulations in the area. It's an exciting team and she looks forward to contributing.
As always, if you'd like more information on this or any of the items included in this newsletter, we'd love to chat further.
Thank you,
Marketing Department
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 Charlotte Pipe In The Media
Duke Smart Home Uses Charlotte Pipe's Cast Iron
Duke's Smart Home is a dynamic "living laboratory" that provides students practical hands-on engineering outside of the classroom. Completed in 2007, and certified as a LEED Platinum building, ten students reside in the home each semester, living with the benefits and consequences of their technology design and deployment decisions.
The home also serves as "lab central," supporting research for 40 to 50 additional students each semester. Interdisciplinary student teams, including a principal engineer and multiple students from different academic disciplines, are used.
As a sponsor, Charlotte Pipe and Foundry Company contributed cast iron pipe and fittings. According to Tom Rose, Account Executive for Verity Asset Management, the recycled content (100% post-consumer) played a large role in the team choosing cast iron.
And while there are no direct LEED points for plumbing materials, cast iron can contribute to points. Some of these contributions include:
- Sustainable sites (SS) Credit 5.1: Since cast iron requires narrower trenching, it protects the native environment from disturbance around the construction site.
- Materials and Resources (MR) Credit 2.1 & 2.2: Any unused pipe and/or fittings can be sold, diverting it from landfills.
- Materials and Resources (MR) Credit 3.1 & 3.2: Cast iron systems can be reused.
- Materials and Resources (MR) Credit 4.1 & 4.2: Cast Iron Soil Pipe and Fittings are produced from 100% recycled content.
- Indoor Environmental Quality (EQ) Credit 4.1: No adhesives or sealants are required for installation.
This Old House Brooklyn Project Chooses Charlotte Pipe's Cast Iron Pipes and Fittings
Beginning on March 28th, viewers of This Old House will see our cast iron pipes and fittings in the season premiere. The episode highlights the renovation of a Brooklyn Brownstone.
In the basement, plumbing and heating expert Richard Trethewey, a long-time, loyal Charlotte Pipe customer, meets electrical contractor Vinny Verderosa for a look at how the new service is set up for a three-family house. Trethewey also meets local plumbing and heating contractor Randy Gitli for a look at the mechanical room, which contains two complete systems, one for the ground floor apartment, and another for the top three floors. Find more information on the episode and scheduled air dates here. |
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News You Can Use
Updated Marketing Update Link
The Marketing Update link at charlottepipe.com has been revamped. The new link includes a place for website visitors to subscribe to this and other marketing updates. It also includes a printable version of this newsletter and past issues of TrueFit Times.
New Print Advertising
Suggestifications Targets Value Engineering
"Suggestifications" discourages contractors from value engineering projects by substituting plastic for cast iron products.
The ad reminds them that engineers give specifications because plumbing materials are precisely designed and manufactured to be the best for certain applications.
ChemDrain Ad Gets Updated Message
 While our previous ads introduced ChemDrain, our new ad highlights its use at top universities, research and medical facilities, and more.
Since engineers are motivated by quality performance and reliability, the ad eases concerns they may have about specifying a product that is fairly new to them. |
 Updated Literature
- Updates to Cast Iron Dimensional Catalog
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Changed the description of part SD 4 from "Super Duty Coupling" to "Heavy Duty Coupling" and deleted the asterisk on the 12- and 15-inch sizes.
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Updated the weight for NH 20, 4x2".
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The "E" dimension for NH 43, 3" has been corrected.
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Part NH 59 has been deleted.
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Updated the weight for part XH 184, 4".
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Changed the reference from "Super Duty" to "Heavy Duty" Couplings.
- Additions to ChemDrain CD-408 Price Sheet
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Ask The Expert
What are the max operating temperatures for each of your products?
- PVC--140˚ F
- ABS--160˚ F
- FlowGuard Gold--180˚ F
- Corzan CPVC Schedule 80--200˚ F
- Cast Iron--212˚
- ChemDrain--220˚ F
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All Regional Managers and Sales Reps:
Remember to review weekly stimuluswatch.org for potential new projects in your region. New projects are posted regularly.
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