Using Twitter As A Customer Service Tool
Ever get a bill for twice as much as you thought, only to spend 20 minutes on hold
trying to fix it? Or have a cable service outage as your favorite team goes into
overtime? We've all had these experiences, but as the Internet community
grows, consumers are finding power in their voices, and sometimes, more
specifically, their tweets. Comcast's Frank Eliason is taking customer
service to a whole new level, monitoring Twitter's social networking site for
complaints concerning Comcast's telecom services. The over 2.3
million Twitter users post thousands of complaints a year, usually "tweeting"
about a service outage or a frustrating customer service experience. Read more here.
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