Sales for generic brand groceries and other moderately priced goods are up as sales of just about everything else are trending downward. That poses a problem for high-end retailers like Whole Foods who rely on customers willing to pay quite a bit more for the experience of shopping at their stores. Now that gourmet groceries are a luxury most shoppers are quickly cutting out of their budgets, Whole Foods must quickly reposition itself as a better value. Click here for the complete article.