Featured Candidates
Litigation Partner
James is a well rounded commercial litigation attorney with a great education and a $450k portable book of business.
See his full resume here.
Litigation Counsel
Luis is a commercial litigation attorney with an extremely stable work history at a top law firm and a $650k+ book of blue chip business. See his full resume here.
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Virginia is an outstanding litigation paralegal and has excellent organizational skills.
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Greetings!
We continue to see signs of spring! The weather is beautiful, everything is turning green, the market is improving and now is the time to think about recruiting solutions that will help your firm be "in the green" as well! One of the best ways to shore up a sagging balance sheet is to bring on a rainmaking partner or two! Lateral partner movement is currently occurring at a fervent pace as attorneys assess their existing situation and entertain other opportunities.
As you may have guessed, this month's newsletter focuses on partner recruiting and lateral movement and we have included three interesting articles on the subject. As always, please check out our featured attorney and legal staff candidates in the upper left hand corner of this newsletter- the attorneys are partner level candidates with promising books of business.The resumes of both our featured candidates and our other top notch candidates can also be viewed on the 'Recruiting' page of our website at www.lawqteam.com.
As always, we hope your month is a great one and feel free to contact us with any of your recruiting or employment questions.
Truly yours, R. Christopher Newton LAW Q, LLC
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Law Firms Getting Top Lateral Talent for Bargain Prices Karen Sloan, Law.com
A slow economy has at least one upside for law firms: The pool of potential lateral partners has deepened.
Recruiters and law firm leaders say the recent dissolution of several prominent law firms has flooded the lateral market with good attorneys in need of employment, and uncertain financial futures at a number of firms have prodded some well-established attorneys to consider their options elsewhere.
With more talent suddenly available -- at bargain prices in certain cases -- some firms are taking advantage of the down economy to bolster their partner ranks.
At the same time, firm leaders say they are being choosier than ever about whom they bring on board because they have more options, and because the slow economy demands that they be cautious in their decisions. Lateral partners are in a better position than associates because few firms are currently in the market for additional associates, several recruiters said.
Still, the hiring scene still isn't as brisk as it was in recent economic boom times. Attorneys looking to make lateral moves after they collect their year-end financial incentives typically begin angling for positions in late fall and early winter. But recruiters say that it has been comparatively quiet this year in many markets.
"The market for partners hasn't slowed up as much [as for associates], but a lot of things seem to be going at a very slow pace," said Marina Sirras, a legal recruiter in New York. "Some firms are waiting until next year to make decisions."
More than ever, firms are focusing on lateral partners with hefty books of business who can help boost stagnating profits. Largely gone are the days when firms would take a chance on a promising partner with lots of potential but few clients.
"The book of business was important before, but now it's really important," said Stephen Seckler, a Boston-based recruiter with BCG Search. "The hiring that is being done is very specific, and the criteria are elevated. The bar is very, very high."
To have a serious shot at becoming an equity partner at a firm with $1 million per-partner profits, most candidates will need to show that they have annual business between $1.5 million and $2 million, said Mark Jungers, a recruiter at Major, Lindsey & Africa who works with high-end attorneys at Midwest law firms. "Every firm wants their numbers to go up," he said.
PROOF, NOT PROMISES
Firms are looking for proof, not promises, that lateral partners can bring along a stable of clients. That can be a tricky matter for firms to determine, said Harvey Freishtat, chairman of McDermott Will & Emery. "In some cases, the candidate's relationship with their clients will change if they leave their firm," Freishtat said. "We want to make sure their business is portable."
McDermott Will & Emery had a particularly busy hiring year in 2007, when it brought in 59 lateral partners. Freishtat said the firm has been more "strategic and targeted" in its hiring of lateral partners this year, and is also trying to be more thorough in its candidate evaluations. Still, McDermott has recognized that the current market has created unique opportunities to pick up quality laterals.
Recruiters have noted that lateral moves are generally taking longer than they were a year ago, as firms spend more time weighing their options before committing to a new partner.
Instead of one or two meetings, some candidates are finding themselves in three or more meetings with prospective firms, and the process can stretch out for months.
Seckler likened the lateral market to the housing market, with law firms in the role of buyer. In a flush market, buyers may bid on a property after just one viewing. In a slow market, however, properties and lateral partners may languish for months before a buyer comes along.
The time line has been much shorter for law firms picking up partners from dissolving Heller Ehrman and Thelen, however. The collapse of those firms has created an unexpected wave of movement in the lateral market. A number of firms have gone on hiring sprees and scooped up entire offices and practice groups from Heller Ehrman and Thelen.
Los Angeles-based Sheppard, Mullin, Richter & Hampton did not expect to take on an unusually high number of lateral partners in 2008, but the opportunity to snag attorneys from Heller Ehrman has been too good to pass up, said Chairman Guy Halgren. "We've actually been doing far more [lateral partner] hiring this year because there are a number of good attorneys who are looking for work right now," Halgren said. "It was opportunistic." Sheppard Mullin has brought on 26 lateral partners thus far in 2008, compared to the 16 it hired in 2007, Halgren said. Close to half of the new partners -- 12 -- came from Heller Ehrman.
Jungers said that firms aren't scrutinizing potential laterals as closely amid the feeding frenzy over Thelen and Heller Ehrman, and that a significant number of those new partners will likely depart for other firms within two or three years. Just two days after Thelen's full partnership officially voted to dissolve, for example, Nixon Peabody announced it was bringing on 60 or more Thelen attorneys. The flexibility of the current lateral partner market varies according to practice. Not surprisingly, recruiters report that demand is steady for partners in bankruptcy, restructuring and other practice areas that typically flourish in tough times."If you have bankruptcy business, everybody is going to want to talk to you," Seckler said.
Demand has waned for partners in real estate and structured finance, though some firms are trying to capitalize on the economic downturn in a counterintuitive way.
Instead of shedding partners in slow practice areas, some firms have decided to invest in them by stocking up on attorneys they would not have been able to attract in boom times, Jungers said. Those firms are betting that down practice areas will bounce back, and that they will be in a better position to cash in when they do.
Freishtat said McDermott has recently added partners in intellectual property and litigation, and is looking carefully at the possibility of investing in financial practice areas. "Some of the best opportunities are in the financial areas right now," he said.
Jungers said that the tough economy has shone a spotlight on law firm performance, highlighting those that are struggling. That, in turn, has led more attorneys at troubled firms to test the lateral waters in search of greater job stability.
"We are seeing a lot of partners thinking about those issues," Jungers said. "No one wants to be at the next Heller Ehrman. Partners are evaluating where they are, and where they could go."
Conversely, the uncertainty of the economy has also led some attorneys who may otherwise consider a lateral move to hunker down at their current firms and wait out the financial storm.
"It's hard for a lot of people in law to contemplate a move. People in law tend to be risk-averse," Seckler said. "Add on top of that unsettling financial times, and you end up with more inertia."
MIDTIER ADVANTAGE
Work has dried up at many firms that deal primarily in finance, and that's turning out to be good news for regional law firms and those with diverse practices. In the economic downturn, those firms are suddenly more appealing to attorneys looking for a financially healthy and stable workplace.
"Midtier regional firms are seeing a lot of opportunity to grab attorneys in groups," Jungers said. Ford & Harrison, a Southern firm that has 179 attorneys, has seen its lateral options expand of late. Firm Chairman Lash Harrison said it has seen a rise in inquires from attorneys who are worried that their current firm is not on solid ground, attorneys who have been fired or asked to leave their firms, and in-house counsel whose companies are slashing legal budgets.
"There is significant opportunity to get people with proven track records and business because they are uncertain about where they are," Harrison said. "We have a plan to take advantage of that opportunity and hire more lateral partners [in 2009]."
But Harrison said the lateral vetting process has become tougher in the down economy, since his firm wants to ensure that it's picking up attorneys at "the top of the scale," and not attorneys who were forced out of their old firms.
Harrison has also noticed that the market value of some lateral candidates has dropped. "I've heard from recruiters who say, 'I have a partner who will go for an associate's salary. They just need to pay the mortgage,'" he said.
*reprinted with permission 2009 |
"Lateral" Should Mean Up Not Sideways By John Hellerman, ABAnet.org
Pretend you're a managing partner and imagine this nightmare scenario: The economy is quickly tanking and clients, upset over $160,000 first-years and skyrocketing legal fees, are demanding rate cuts and other discounts (if not pulling low level work altogether) making the firm's ability to skillfully handle ever more complex and premium rate matters paramount. Meanwhile, the pool of talent available to service and attract such work is dwindling. The really bad news? This isn't a hypothetical. Firm leaders are up at night worrying about talent and how they're going to retain it. The Fight is For Talent
The American Lawyer recently reported that there were 2,423 lateral partner moves between the AmLaw 200 firms last year, a 12.5 percent increase compared to 2006's 2,153 reported moves. This is an astounding number and has been the trend for several years. Sadly, the magazine also reveals that 16 percent of lateral partners who joined new firms in 2005 have already moved again. If the trend continues, nearly 400 unhappy lateral partners will move again in 2009. At a conference in New York for legal recruiters last month, $600,000 was the consensus estimate of what it costs (including actual expenses, lost partner time, and head-hunter fees but excluding the actual compensation package) to integrate a lateral partner with a $1.5 to $2 million book of business. If the figure is accurate then more than $240 million is being wasted because firms aren't able to make their lateral partners happy. (Note, that amount of revenue would put a firm on the AmLaw 100!) Clearly, getting this right is important and firm leaders are spending upwards of 60 percent of their time on identifying, courting, and signing talent. Why is talent so important and what makes it unhappy?
"Talent is what they sell so it's what they have to pay for." So said New York Magazine in explanation of the billions of dollars Wall Street paid out in bonuses last year. The same holds true for law firms. Talent is important, obviously, because talent is what attracts and services clients and maintains lucrative relationships with them on the partnership's behalf. In other words, talent is a law firm's biggest asset and its only marketplace product. Why do partners leave their firms for competitors? The top reason is "lack of support." It is a vague catch-all, but it is not hard to give it definition: Lateral partners join new firms for various reasons but - bottom-line - they're coming to grow their practice and if they thought the opportunities were better someplace else they'd have accepted a competitor's offer. No, they wanted you for the same reason your firm wanted them: to exploit opportunities neither the firm nor the partner is able to on their own. They're made unhappy because in most cases "support" simply means making sure they've met most of their partners rather than their partners' clients, and that they have their business cards and a functioning Blackberry. Essentially, they have everything they had at their old place albeit with a new set of partners and a sparkly press release memorializing it all. It is not enough! First and foremost, it's a broken promise. A firm that fails to aggressively promote its assets and products will soon cease to be competitive. Second, a wasted opportunity like this is, well, wasted. It's a sideways move; a failure. And as we like to say, "lateral" should mean up not sideways! This is a critical battle and with current integration plans failing, managing partners are desperate for solutions. Marketers to the Rescue
Thankfully marketers have the tools to address these challenges, and enabling your firm to make good on its promise to support lateral partners' practices offers enormous opportunities to be a valued player in your firm's critical business development strategy. There are, of course, many ways to market individual partners and support them in leveraging the firm's platform. The most important are those that help credential partners and leverage their reputations in order to create more and stronger relationships with clients and prospects. Interestingly, while general business development is always a goal in marketing efforts, in this case, there is another even simpler objective and it's to make new laterals feel supported and thus happy. One of the simplest, least expensive and most effective ways to do this is by putting a short-term communications campaign behind them. Indeed, back in the mid-nineties when very few firms were embarking on branding campaigns and marketing was just starting to land on every firm leader's radar, in-house marketers eager to convince their executive committees to spend $1 million-plus on fancy firm branding campaigns would often engage the comparatively inexpensive services of a PR firm to get those partners in the news. Being doted on and seeing their name in the paper went a long way to showcase the power of marketing generally but more importantly, it put smiles on their faces and they opened their checkbooks. Mission accomplished. The Lateral Rationale
But, you may be asking, why the focus on laterals? Why not focus on all new partners? Or all partners for that matter? First, you can't do everything. Second, it is important to rebrand the lateral as the firm's own. In this way, the firm can take credit for the partner's past results and achievements. Third, it's high-profile, strategically important, accomplishable work that makes sense. Given that a firm would never bring a lateral partner into a practice it did not intend to grow, by aggressively promoting new laterals a firm can easily link its marketing efforts to its strategic business and growth objectives. The benefits of promoting new laterals extend beyond traditional, general business development as well. In being a firm that truly integrates, markets, and supports its laterals properly (and marketing that!), your firm will be more attractive to lateral candidates generally. Moreover, by creating a strategy around lateral partners you can apply a real ROI metric to your efforts. For instance, if the promise of low-cost marketing campaigns means partners are more likely to bring their $2 million book of business to the firm, then marketing is adding $2 million in revenue to the firm's bottom-line. And, once in, that $2 million book is a benchmark to measure the success of the actual campaign. Building a Marketing Plan
Lateral marketing plans should be comprehensive. Firms should market new partners for the reasons they originally were approached. If a lateral was enticed to join a firm to increase the prominence of a specific practice group, then those strengths and contributions to the group should be the focus of a campaign.
Some elements in a six to ten month lateral marketing/communications plan include:
A deep-dive analysis of the incoming partner's contacts, indexed to potential "touch-points" (i.e., conferences, charities, professional organizations, etc.).
A firm produced feature profile on the group or individual in order to coordinate the marketing campaign around a basic, easily communicated story. These "features" are extended, character driven bios that highlight past achievements as well as the fresh opportunities presented by the new firm's platform;
Prepared research and analysis of target prospects and existing clients that will benefit from the new partner's expertise;
A targeted short list of two or three, high-level industry speaking engagements, which allow the lateral to network with current and prospective clients and explain the switch;
Two to three by-lined publishing opportunities in industry and trade publications, preferably linked to the speaking engagements, that reinforce the partner's expertise;
Submissions to appropriate awards and "Best-of" lists which solidify the partner's reputation as a leading attorney, and a perfect fit for the new firm.
A lateral also should be trained on the firm's key messages, so he or she can communicate them quickly and easily to clients and other potential laterals. Investing in the time to coach an incoming attorney on the value message-"Why is this firm different/ better than the previous firm?"-is imperative. It will assist in a smoother transition for clients, and create a walking testimonial for potential laterals.
Once new laterals have been recognized as the firm's asset (i.e., after a 6 to 10 month campaign), they can enter the established partnership and benefit from the important general marketing activities of their practice and the firm as a whole. In other words, they come over, are doted on and given a portfolio of media credentialing them at their new place, feel like a supported member of the team, and maintain their reputation as a partner in your firm. They will inevitably speak positively about this experience with other potential laterals, therefore making the firm more attractive to talent generally. Simply put, a marketing program focused on laterals partners is strategic, manageable, and measurable. Institutionalize Talent
Marketing departments have evolved immensely over the past decade and are ripe to anchor the firm's recruitment efforts. Marketing should play a key role in helping to recruit laterals, establish them upon arrival and maintain their success.
In an era of partner free agency, talent is the client. The firms that do the best job of articulating why lateral stars will fare best with them-and then back up their plans with strategic, focused marketing support-will find they are able to successfully institutionalize the talent they need to attract and keep the clients they want.
*reprinted with permission 2009 | Interviewing a Law Firm: Distinctions that Make the Difference By Carey Bertolet, LawCrossing.com
I recently asked a managing partner (who is actively in the market for lateral partners) how his firm distinguishes itself from its competitors. The response I got was, "We've got a great firm and we make a ton of money." I have to give him points for being superlative, if not terribly specific. He wasn't being flip; it was clear that he believes that these are the two reasons for partners to join his practice. But as someone who talks to firms about their senior-level needs on a regular basis, these may be important characteristics of the firm, but they are hardly distinguishing characteristics of the firm. The truth is many firms aren't great at articulating what makes them different from their competitors.
That usually leaves the job to the lateral partner candidate. I speculate that the reason that law firms aren't experts at distinguishing their firm from competitors is that they want to keep their pitch upbeat and palatable, and the safest way to do this is often by speaking in generalities. For example, a lockstep partner compensation system may be viewed very positively or very negatively, depending on the lateral partner candidate. I think that firms feel they remain more appealing to candidates when they aren't getting into those nitty-gritty details that risk turning off (and losing) candidates who may otherwise have been interested in the firm. (Since I am writing this in the midst of the 2008 presidential election, I am starting to see some parallels. Everything, it seems, is 'change' and 'maverick' and 'hope' and 'oversight.' I see this tendency to stick to broad statements that people can't really take issue with, and a failure to deliver detailed information. While I'm not holding my breath for politicians to start talking specifics, I do encourage law firms to start out talking to partner prospects about those business principals and plans that are distinguishing.)
I tell my law firm clients that the most powerful way to recruit lateral partners is by focusing on the details. As popular as it is to be a 'great' law firm that 'makes a lot of money,' more is needed for a powerful hire. Even if the specifics of your compensation system (or business philosophy or management structure) will dwindle the pool of interested candidates, narrowing down is critical to finding the right partners for the future of the firm. As a law firm, you have made a myriad of choices and decisions about how that firm will do business and thrive - this is what defines you. In practice, though, law firms can tend towards the general.
Thus, I suggest to my partners interviewing with a new firm to take the lead in helping the firm define and distinguish itself. At the end of the day, deciding which firm to join is ultimately a question of looking at the individual equity partners and making a decision whether these are people with whom you want to partner. Taking aside the obvious, that means have you asked the questions that will give you enough information to determine whether these are lawyers who 1) share your point of view as a businessperson, who 2) are your equals in the ability to create a profitable business, and 3) who you could see yourself really trusting?
In my experience, most of these questions are answered at a gut level once you've spent enough time with your potential new partners. As you'll see below, there are important questions to ask, though, that help you outline the answers as you move through the process. Some of these questions will be fundamental to understanding how the partnership works. Some of the answers to these questions may simply lead you to eliminate the firm as one in which you are interested. All of the answers, taken together, will provide you with the tools you need to define and distinguish, even if the firm hasn't attempted to do that for you.
What is your compensation philosophy? We're all familiar with eat-what-you-kill versus a merit-based scheme versus a lockstep partnership system. While one is not innately superior to another, a firm chooses its compensation philosophy for a reason. It speaks volumes about its culture and its business. Obviously, some will be more interesting to you than others. Secondly, ask who determines the compensation, and whether partners are compensated on an open or closed basis. Third, ask whether behaviors that are important to you (e.g., referring work and cross-selling) are rewarded in the firm's compensation structure.
How many tiers is your partnership? The trend today (overwhelmingly) is a two-tiered partnership. What it means to be a partner has changed dramatically over the past 10 to 15 years, and becoming an equity partner has, in some ways, become more difficult. A two-tiered partnership may offer a firm more freedom to promote its lawyers without having to split up the profits. It usually also raises the barrier to entry for the equity level. Ask about why the firm chooses to have the partnership structure it has. You should also ask whether the firm has de-equitized partners in the past, and under what circumstances.
How is my compensation affected in a down year for my business? Again, there aren't any right or wrong answers to this question, but if your business is one that runs with the ups and downs of the economy, it is important to try to anticipate how a more modest year of collections will be viewed by a new firm.
What business lines are you focusing on in the next 5-10 years? The uncertainty in today's economy underscores this question - which is often forgotten when law firms are thriving. Is the firm thinking ahead of the market to anticipate what practice areas will be most in demand down the road? As a corollary, how dependent is the firm on any one particular practice area? If the market for a particular legal service wanes, what are the other practices that will pick up the slack?
How much debt does the firm have? Both capital investment and ongoing debt obligations of partnership are paramount issues in joining a firm as an equity partner. A firm should be forthcoming about its debt and use of lines of credit. In my opinion, profits per partner figures on which we've relied so heavily in the past will not be as reliable as indices of future success as a more critical analysis of how the firm manages its business on behalf of capital partners.
Is there a mandatory retirement age? Like partnership tiers, the mandatory retirement age issue has been one in transition at many firms. However, this is a defining question I've seen be a pivotal issue in terms of suitability.
What are the firm's aspirations for new and existing satellite offices? Large-scale expansion, through merger and acquisition, has been extremely important in the last several years. As we move through a recessionary economy, though, I suspect we'll see an increasing emphasis on those law firms that have been conservative in opening new offices. Again, it is not a matter of what is objectively right or wrong - but the geographic decisions a firm makes say something about the firm. This may or may not work for your practice.
I encourage firms to resist the short-hand temptation to try to simply say "we're better than the rest." I prefer a law firm that can identify those lateral partner candidates in the market to whom its particular business model is attractive, and sell the firm on that basis. As important as it is to acknowledge what types of attorneys succeed at your firm, it is as important to acknowledge what types of attorneys don't succeed.
Lastly, profitability is paramount, but the structure that supports that profitability is what makes a law firm a good home for its particular partners. When a lateral partner in the market can make those distinctions on his or her own, the decision-making becomes far more clear.
*reprinted with permission 2009 |
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