Les Biz News 
Les Connections
Greetings!

First, let me thank you for your support of Les Connections over the past year.  We've enjoyed some great growth over that time, and we appreciate you being with us from the beginning.
 
Hopefully you've noticed several improvements in the website and our newsletter, "Les Communique" and we have many more to come as we work hard to "Connect Our Community" across the country.  These improvements come at a cost though, and you also may have noticed that we've begun charging a nominal fee for our lesbian-owned business postings, as well as various advertising options. 
 
We sincerely hope your company has benefited from your Les Connections posting in 2008; but the best is yet to come.  Please take time to look over our statistics below.  Our ever-increasing, highly targeted outreach performs well above industry average and makes us the right choice to promote your business, especially in this tough market.
 
As charter "Les Biz" professionals, we'd like to extend you a special offer to renew your lesbian-owned business posting for 2009.  Please read on for the details.
 
Thank you, Linda
wine labelLes Connections Professional Membership
 "Les Biz"
 
Our vision for Les Connections is to "be the catalyst for a connected lesbian community realizing its full potential."  Obviously, that involves "Connecting Our Community", but also, promoting lesbian-owned businesses.  When you buy a "Les Biz" membership in Les Connections, we commit ourselves to promoting your business at every opportunity.  You'll receive a posting on our website to include a paragraph about your business and a link to your website, a photo and/or graphic and other contact information.  We'll also promote your business in "Les Communique", at least two times per year, but probably much more.  In fact, if you have a special event or promotion you need highlighted, we'll gladly work with you to do that.
 
Bottom line is, when you become a "Les Biz" member, we are here to help you succeed.  Talk to us about what you need and we'll do our best to provide it.
Email Marketing Rates Beating Industry Averages
 
Marketing efforts far outperforming industry, for almost 6,800 emails sent:
- Average email "open" rates = 15 - 40%, Les Connections = 55.8%
- Average "click-thru rate = 8.9%, Les Connections = 30.3%
- Common survey response rate = 10 - 20%, Les Connections = 19.5%
Careful management of our email list with 409 current members
- Constant Contact brings integrity and credibility to our list and mailings
- Industry average "bounce" rate = 18.3%, Les Connections rate = 1.6%
 
Web-Based Professional and Social Outreach Continues to Grow
 
- Extends to over 10,000 on Yahoo, Meetup and Google Groups
- Member of Facebook, MySpace, GLEE, Tagged LinkedIn, Plaxo and Twitter
- Les Connections website linked to numerous LGTB websites 
 
 
Our Website Also Outperforming Industry Benchmarks
for other LGBT Sites Our Size per Google Analytics (since May 22, 2008)
 
                Metric                             Above Benchmark
           Visits = 3,111                           +2492.50%
           Pageviews = 11,952                   +4,900.84%
           Pages per visit = 3.84                 +93.71%
           Avg time on site = 3:44              +878.34%    

Charter "Les Biz" Membership Renewal

 Thanks for being with us from the beginning.  Buy your 2009 "Les Biz" membership before December 1, 2008 and save $10 off the normal price.
 
For those who've already paid in 2008 and wish to extend your membership for another year, please email Linda for your special deal.
  
Regular Price: $50 per year
Special Charter Price for 2009:  $40
 
Save 25%
You can save another 25% by signing up for a free Constant Contact trial account.  No purchase required, just sign up through us to see how email marketing with Constant Contact can help you more easily and professionally reach your customers.
 
Just click on the Constant Contact logo below to get your trial account, and let me know if you'd like help getting started using this great tool!  We can even provide assistance for your email marketing campaigns...just let us know what you need.
Offer Expires: December 1, 2008
We really appreciate your past support, time and consideration and hope you'll decide to continue to allow us to promote your business.
 
Sincerely, Linda Thomas