Holiday Fun
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Brunch with Santa on Sunday, December 14th! at Rembrandt's Restaurant 11am to 3pm in the Skyline Room Brunch Buffet: Adults $30 Kids $15 Featuring:
Crafts, story time with Santa and much much more!
Pancake Station
Call for reservations
741 N. 23rd St., Philadelphia, PA 19130
(Corner 23rd & Aspen Sts. in the Art Museum Area)
215-763-2228
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The KB Experience Newsletter  |
Greetings!
Tightening
2009 Marketing Budget? Examine Your Return on Investment.
While
discussing the state of the economy and its impact on marketing budgets, a
colleague of mine explained how she was re-evaluating her approach to sourcing
her marketing, PR and events programs.
Was
she hiring a new person? There are two reasons this wasn't the solution. First, hiring budgets are frozen and secondly,
even if they weren't, finding the perfect fit takes a long time.
What
about hiring a new agency? Again, not the best option in that all the time
spent requesting and screening proposals and interviewing agencies is often
time down the tubes. Plus, the mark-ups and costs associated with an agency -
not to mention the time spent managing it - can often mean more investment for
less return.
But
that focus on return on investment led her to a third option: bringing on an events and PR consultant.
In
an economy where every penny counts, a consultant can help deliver without
being a drain on the events, marketing, communications or PR budget.
Let's
take a look at how an events, marketing or PR consultants will help you:
Consultants
can focus on return on investment. Return on investment (or ROI) is
something that you should be able to see on paper and feel in your gut. For
every dollar spent, your consultant should be able to show
how that investment translated into a quantifiable return to the program. And
if your consultant or agency is treating your budget like an expenditure rather
than an investment, it's time to look around for a new strategic partner.
Consultants
can be flexible and scalable. Campaigns and events programs often change quickly, and a single consultant can adapt to new needs or goals much
more nimbly than a larger firm. The best consultants will help you find the
trusted marketing service providers you need to achieve your goals and vision.
Consultants
can help build in-house capacity. Some agencies and big event planning firms make their money by doing
things that your company could probably do for itself. And almost all agencies
are compensated based on the amount of work conducted, regardless of the value
to the client. On the flipside, consultants can often help assess needs within
an organization's events or marketing program and help the staff address them
internally, building value for the entire organization without spending a
fortune.
So,
if this newsletter is sharing your inbox with a 2009 marketing budget that has
fewer dollar signs and more question marks, consider looking at it from an ROI
perspective.
Your
boss - and your budget - will be glad you did.
A special thank you to Brendon
Shank for this article, he is an independent marketing and communications consultant based in Philadelphia. (brendon.shank@gmail.com)
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PA Fun Fact
In 1909 the first baseball stadium was built in Pittsburgh |
Calendar of Events
Dec 9
The Breakfast
Club
Center City Proprietors
Assn.
7:45 - 9:pp am; Davio's Northern
Italian Steakhouse, 111 S. 17th St., 2nd fl, Phila
215-545-7766
Dec 9
Business Women's Holiday
Extravaganza
eWomenNetwork
11:30 am - 2:00 pm; Crowne Plaza,
4100 City Line Ave., Phila
michelegiletto@ewomennetwork.com
Dec 9
Business After Hours
Networking
Greater Philadelphia Chamber of
Commerce
5:00 - 7:30 pm; Chima Brazilian
Steakhouse, 1901 JFK Boulevard, Phila
kkarpink@greaterphilachamber.com
Dec 10
Lunch with the City's
Leaders-
Sharon
Pinkenson
Center City Proprietors
Association
11?45 am - 1:30 pm;
Susanna Foo, 1512 Walnut Street,
Philadelphia
215-545-7766
Dec 10
Lynn Doyle Hosts "Election
Aftermath: A Community Conversation"
Philadelphia Business
Journal
7:30 - 9:00 am; The Union League,
140 South Broad St., Phila - Meade Room
Jennifer Wolf 215-238-5106, jenniferwolf@bizjournals.com
Dec 11
Doing Business with the
Commonwealth of PA
Center City Proprietors
Assn.
Noon - 1:30 pm; CCPA's Conference
Room; 1528 Walnut St, 12th fl, Phila
Jeanette Blize
215-893-1515
Dec
16
Shop and Sip Holiday
Event
NAWBO Greater
Philly
3:00 - 6:00 pm; Wyndham
House at Bryn Mawr College, 235 N. Merion Ave., Bryn Mawr
215-628-3875
Dec 17
Women in the
Workforce
Greater Philadelphia Chamber of
Commerce
7:30 - 10:30 am;
The Rittenhouse Hotel, 210 West
Rittenhouse Square, Philadelphia
215-545-1234
Dec 17
Holiday Lunch
Executive Women International Phila
Chapter
Noon; Brasserie Perrier, 1619
Walnut St., Phila
Christy Barilotti christy@barilottiwealthstrategies.com,
610-660-7698
Dec 17
Women In the Workforce
Greater Phila Chamber of
Commerce
7:30 - 10:30 am; The Rittenhouse
Hotel, Grand Ballroom, 210 West Rittenhouse Square, Phila
lhartman@greaterphilachamber.com
215-790-3839
Dec 18th SAVE THE DATE!! Be sure to come out for the 11th Annual Reindeer Romp
in Fairmount on Thursday, December 18th 2008. $10 and a canned good gets you
antlers and great drink specials while you ROMP around Fairmount for the
Season's Favorite Bar Crawl to Support Charity. DRINK SPECIALS include $3
Sam Adams beers and $4 Finlandia Vodka Drinks. Hang out with hundreds of new and
old friends. Get there early, stay late. DO NOT MISS OUT - this is THE EVENT of
the holiday season.
Please FORWARD this email to your family, friends, and co-workers. We really
would like to have everyone show their support for PhilAbundance.
Dec 23
Meeting
Team Women - Delaware
County
Noon- 1:00 pm; Comfort Keepers, 920
W. Sproul Rd., Springfield
SAVE THE DATE....
JAN 10TH NSA MID ATLANTIC "PLUG INTO YOUR PROFITS"
See below for details....
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Plug into Profits: Internet Strategies to Boost Your Business"
There are only a few days left to maximize your savings on NSA-MAC's 2009
all-day Intensive event, ""Plug into Profits: Internet Strategies to
Boost Your Business" http://nsamidatlantic.org/events/intensive2009/
This event aimed squarely at ANY small business owner who wants to:
- Generate more and better
leads from your online efforts, using websites, blogs, podcasts, and
social media
- Use e-mail newsletters
(ezines) and promotions to extend your brand and grow your business
- Motivate more of your
prospects to take action - whether it's buying your products, inquiring
about your services or signing up for your ezine
- Improve your position in
search engine rankings so your website attracts highly qualified prospects
at the very moment they're searching for your exact type of product or
service
- Develop paid search
strategies that deliver high returns without breaking the bank
So please forward this invitation to anyone in your circle who might benefit
from these strategies...
Think of your clients, colleagues, service providers, networking friends,
accountants, attorneys, designers, marketers, CEOs, sales reps, realtors,
insurance agents, and anyone else who wants more clients, more revenue, and
more sales of their products and services.
The agenda is packed with tools and strategies to help YOU turn your web
presence into sales and enhance your bottom line.
Here's what we have planned for you:
Morning Session
Use the Internet and Web 2.0 to Establish Authority, Boost Your Brand, and
Build Your Business
As the list of web technologies and social media tools continues to explode, it
can be overwhelming trying to figure out what to do - or even where to begin -
to drive prospects and customers to your website. But your next level of
success in growing your business might very well depend on it, so you
definitely can't afford to leave things to chance.
This value-packed session, led by nationally recognized internet marketing
expert Tom Gray from Denver,
Colorado, will take the mystery
and a big chunk of the fear out of pursuing the many opportunities that Web 2.0
and social media present to drive prospects to your website and convert those
prospects to profit-rich customers. You'll understand what Web 2.0 and the
social media explosion is all about and take away actionable ideas that you can
put to work immediately.
Lunch and Auction
Eat, network, and join the fun bidding on valuable products and services
specially chosen to help you grow your business! You'll choose a "table
interest group" focused on a specfic internet marketing strategy you want
to explore.
Afternoon Session
Internet Marking Labs
Roll up your sleeves and plunge in-depth into the topics of your choice! Our
roster of afternoon presenters will lead 60-minute breakout sessions where
you'll learn their best tools, tips, and secrets that you can incorporate into
your own internet marketing gameplan. You'll choose two topic areas of most
interest to you and walk away with dozens of low-cost and no-cost strategies
that will make your cash register go ka-ching!
Closing Session
Internet Marketing Excellence panel discussion
Put all the pieces together in this closing session, featuring our panel of
internet marketing, search engine, blogging, and web audio/video experts. Bring
your most pressing questions and leave with a clear plan and the answers you
need to "plug into profits" and boost your business fast.
Members: $127 / Early Bird $97
Non-members: $187 / Early Bird $157
(Early Bird rates end Friday, December 12, 2008)
Register right now, mark your calendar, and maximize your savings:
http://nsamidatlantic.org/events/intensive2009/
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Wishing you and your loved ones a very safe and happy holiday season.
Sincerely,
Kristie Bergey
The KB Experience
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