Air Service Business Development
Building a business case for additional flights.
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Award winning Stead Airport
The USAF Thunderbirds announced their selection of The National Championship Air Races as the Best Air Race of 2008 at the International Council of Air Shows annual convention this past December in Las Vegas. The Reno Air Race Association recognized that the honor was due, in large part, to the professional staff and excellent airfield at the Reno-Stead airport.
At the January Reno-Tahoe Airport Authority (RTAA) Board of Trustees meeting, Former Reno Air Race Chair and current Chair of the RTAA Board Tom Gribbin, presented Skip Polak, Manager of the Reno-Stead Airport with this commemorative photograph signed by the Thunderbirds.
This award-winning airfield attracts student pilots, aviation enthusiasts and highly skilled technical flyers from around the world. It's no surprise then that the US Navy Blue Angels have chosen to perform at the 2009 National Championship Air Races in September. |
Cupid's arrow lands at Reno-Tahoe International
Let your love take flight this Valentine's Day by purchasing your sweetheart a gift from one of the fine stores at Reno-Tahoe International Airport.
If your Valentine has a passion for fashion and style, we invite you to shop the Paradies Stores, where they are spreading a little love this year by treating visitors to special Brighton & PGA store events, including a raffle. From February 12 through February 14, customers will find light refreshments being served along with new spring arrivals. For those who romance the great outdoors and like to live on the green, there are also PGA values on clearance items, starting at $19.99 that shouldn't be missed.
If your Valentine fancies the sweeter side of life, you will find our newest store, Caterina's, irresistible. The chocolate lover will find heavenly bliss in their assortment of Ghirardelli, Ethel M's and See's Candy heart boxes, as well as their chocolate dipped strawberries. Caterina's also offers a wide variety of gifts, including a large collection of stuffed animals that will delight and charm the youngest of valentines, including the "child at heart".
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Greetings!
Please join our mailing list to receive future issues by clicking the "Join Our Mailing List" button on the left. If you would not like to receive future e-newsletters from the airport, please unsubscribe by clicking SafeUnsubscribe at the bottom of this e-mail.
Thank you for your interest and we hope to see you soon at Reno-Tahoe International Airport.
Sincerely,
Krys T. Bart, A.A.E.
President & CEO
Reno-Tahoe Airport Authority |
United Airlines adds Reno flights for ski season
United Airlines is adding new flights and larger aircraft to Reno-Tahoe International Airport for the ski season.  Starting February 12, United will be adding one non-stop flight between Reno and Denver on Mondays and Fridays. United currently operates three non-stop flights per day between Reno and Denver on a 146-seat Airbus 320. United is also adding more seats to the Reno-San Francisco route. A 120-seat Airbus 319 will replace a 50-seat regional jet February 12. United will also add a fifth daily departure on Saturday's only to San Francisco on a 50-seat regional jet. These seasonal adjustments are scheduled to end March 27. |
The Business of Air Service Development
In
today's economy, airlines are interested in one thing - profitability.
And it's the job of the Air Service Business Development department at
the Reno-Tahoe International Airport to demonstrate to the airlines
that RNO is a profitable market. Profit is created by passengers
purchasing the seats an airline offers on the route. Airlines refer to
this as "demand." Airlines use load factor, or percentage of seats
filled, as a measurement of this demand. If load factors are high,
carriers may consider additional service. If load factors continue to
be weak, airlines will eliminate flights.
In November 2008,
airlines serving RNO reported an average load factor of 70%, while the nationwide average was 80%.
Airlines have a
limited number of aircraft and can only offer a certain number of
flights. Communities from all across the nation compete for these
flights, with each community working hard to prove that they deserve
airline service.
RNO's Air Service Development department
develops business proposals that include community highlights and
demographics, as well as detailed information on the number of
passengers and revenue a flight could generate. These proposals
require hours of analyzing and interpreting data from the U.S.
Department of Transportation, airlines and other industry resources.
In
addition to data analysis, the President/CEO and Air Service
Development staff work closely with organizations such as the RSCVA,
other local Convention and Visitors Bureaus, Ski Resorts, and Hotel
Casinos. The airport takes this information and meets face to face with
airline representatives on average 35- 40 times a year to build a
relationship and present the business case.
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Airport Baggage Check-in Project (ABC)
Remember to visit ConstructionTruths.com if you are making plans to travel through Reno-Tahoe International Airport this winter. Whether travelling with skis, snowboards, children or pets travel tips can be found at the ABC website along with more information about the construction project.
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 Also for Valentine's Day, Caterinas offers assorted chocolates, stuffed animals, candies and a wide array of tasty treats to satisfy the sweet tooth. |
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