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Spring 2011

Fortune 500 Brands Going All In On Mobile Fortune500Video Advertising

The popularity of mobile video among consumers is booming, a trend that offers plenty of opportunities for marketers to reach smartphone users with ad formats that experts see as the most effective of all... (Read More Here)

Social Network Screening: Proceed with Caution

Newsflash! 

According to a survey conducted by CareerBuilder:

  • 45% of employers check social networks before hiring
  • 11% plan to start use social networking sites for screening in the near future
  • 35% of companies had rejected a candidate based on information from a social-network profile 

What does this all mean?  Social screening is increasingly becoming integrated into the pre-employment process.  With that being said, both candidates and employers should proceed with caution as we figure out the best ways to access and use available data in practical, legally defensible and ethical ways. 

 

Employers:  Using social media for screening and background checks can be a very powerful tool, but it is far from being risk-free.  Hiring Managers, HR Professionals and Recruiters should keep in mind that the traditional rules still apply in the Digital Era (i.e. anti-discrimination laws).  In fact, with more and more cases of mistaken identity, fake accounts and inaccurate information popping up, you can be sure that a host of legal risks and compliance issues will come knocking at your door. 

 

Candidates:  This is simple.  Use common sense and avoid blending your personal life with your professional life.  Check out The Tweet and The Response for a great little cautionary tale. 

Nine Essential Reference Check Questions

For job seekers, understanding the questions a hiring manger asks should play a pivotal role in choosing the "right" references.  By the same token, it's never been more critical for hiring managers to ask key questions. A hastily made decision is likely to be costly in the long run. 

  1. Confirm the candidate's dates of employment, title and role.
  2. Assess the candidate's attendance record and punctuality.
  3. What was the reason for leaving? 
  4. What were the assigned duties and were they completed satisfactorily?
  5. Ask the reference to evaluate the candidate's performance on the tasks that they will likely be assigned.
  6. What were the candidate's strengths and areas they need to improve on?
  7. Verify the candidate's ability to work independently and as part of a team. 
  8. Assess the candidate's ability to work under pressure and meet deadlines.
  9. Would you rehire this candidate?
About CM Access
 
Resumes don't build businesses -- people do. That's why CM Access takes a personal approach to recruiting and placing qualified interactive, creative and marketing professionals in contract, project and full-time positions. For more than 10 years, our focus on the personal touch has defined the CM Access difference.

 
Call us today at 800-330-4110 or visit www.cmaccess.com.
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