International Data Quality News
Global-Z International Quarterly eNewsletter Summer 2012

in this issue

Just a Bunch of Monkeys at a Luau

Global-Z Announces In-Region Data Processing Capabilities for Asia

The Common Mistakes of a Rookie Video Marketer

DGIQ Slideshow: Pictures from Sunny San Diego


Houses, Cars, Diamonds, Data: Cover Your Assets
~ book review by Marty Shaw, Global-Z Director of Sales & Marketing

Merriam-Webster defines "asset" simply as "an item of value owned". We have no debate applying this definition to one's house, their vehicle, fine jewelry and the like. Even in business we account for and protect our capital equipment as business assets. Data on the other hand, this is only beginning to gain ground in businesses and other organization as a valuable asset; one which should be treated with care to help realize the full value of this key business resource.

"The Data Asset: How Smart Companies Govern Their Data for Business Success" by Tony Fisher, is an outstanding book that provides real world examples that help any organization better understand and benefit from data as a corporate asset.

Learn More About "The Data Asset"

Summer is in full swing (well, except for our friends in the Southern Hemisphere)! We hope you are enjoying the season as much as we are. We want to thank all of our GZ News readers and hope you all enjoy our summer edition. Our goal is to help keep you up to date and informed on issues that matter to you. Thank you for your continued feedback! Please keep your thoughts and recommendations coming.

In this issue we announce some big news about Global-Z's new data processing capabilities for the Asian market. We also would like to show you some pictures our marketing team took at the Data Governance and Information Quality (DGIQ) conference in San Diego, CA.

  • Just a Bunch of Monkeys at a Luau
  • ~ by Jennifer Martell and Katie Favreau, Global-Z Co-Morale Officers

    It's us again, your friendly Global-Z Co-Morale Officers, and I am sure everyone is on the edge of their seats just waiting to hear about our shenanigans over the past few months. Well your wait is finally over! Here is your Ambassadors of Fun update.

    As you will recall from the last newsletter, Global-Z recently hired a new marketing assistant, Paul Harris. We were very excited to be able to help welcome Paul aboard and felt that it was our official duty to ensure his first day on the job was a true representation of what working at Global-Z could be, FUN!

    Read On...
  • Global-Z Announces In-Region Data Processing Capabilities for Asia
  • Global-Z is pleased to announce the deployment of our in-region data processing capabilities for Asia. Our newly installed infrastructure is located in Japan and provides Software as a Service (SaaS) access to many companies in Asian markets.

    Learn More...
  • The Common Mistakes of a Rookie Video Marketer
  • ~ by Paul Harris, Global-Z Marketing & Sales Assistant

    Internet videos are everywhere. You can't visit many sites that don't include at least one video link. Online videos are easy and cheap to make. Video content adds a splash of flavor in any webpage. If you're a marketer that's not using (or at least considering using) video content in your strategy you might as well go back to the Stone Age with Fred Flintstone.

    Read the full article...
  • DGIQ Slideshow: Pictures from Sunny San Diego
  • Recently, the Global-Z sales and marketing team packed up their suitcases and headed west to San Diego, CA for a data quality conference. The Data Governance and Information Quality Conference (DGIQ) is the world's largest event dedicated to data governance and information quality. This year's conference took place at the beautiful Catamaran Resort and Spa located right on the shoreline of Mission Bay.

    See the sights of Mission Bay...
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