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Collaborate With the People Who've Been There, Done That
"We're considering marketing into Japan.
Where do we
start?"
"We've been successful in Western Europe now we
are interested in expanding into Eastern
Europe. What
advice do you have for us?"
Frequently when we speak with
Global-Z clients and prospective clients that
either
market internationally or are looking to do
so, we are
presented with questions that extend beyond
our core
expertise in global postal data processing.
We have
thoughts, recommendations and advice; however,
there is nothing better than standing on the
shoulders
of someone who has been there and done what
you're considering. That is, networking with
your
peers. Most typically the best resource we
provide is to
facilitate an introduction to like-minded, non-
competing DM peers. Global-Z wants to bring
you a
free
forum where you can do precisely that
whenever and
wherever you need it; an online International
Direct
Marketing Social Network.
Social networks are entering the business
environment. LinkedIn
is an
example of social
networking that is extending what started as a
phenomenon for the college crowd (Facebook,
MySpace, etc.). Social networks are
presenting giant
shifts in media, politics, relationships,
culture, and not
surprisingly, marketing. Importantly, we're
interested
to know if the concept of having a free place
to go to collaborate,
learn
from and share with your international direct
marketing peers around the world is of
interest to you.
A "build it and they will come" approach will
likely not
work effectively to foster a community of peers.
To get a glimpse into the concept of an
industry-specific social
network,
if you've never read and/or participated in
one, please
check out DesignMind
and Barista
Exchange.
With
member interaction driving its development, some
resources we're considering at launch for the
International Direct Marketing Social Network
include:
- Searchable discussion forum
- Geo-specific market interest groups
(e.g., Canada,
Asia Pac, Europe, etc.)
- Vertical Industry interest groups (e.g.,
apparel,
technology, publishing, etc.)
- Industry blog posts
- Member profiles (private and/or public)
- Industry events listing
- Industry job postings
The sky is the limit with your active
involvement.
Please let us know your interest level (click
one):
Yes,
I think this sounds
interesting.
Not
sure, I'd need to learn
more.
No,
I have no interest in an
International
Direct Marketing Social Network.
Thank you for your feedback!
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Greetings!
Where were you twenty years ago? In 1988 the US
and Canada reached a
free trade agreement. CDs outsold vinyl
records for the first time. A
first-class stamp in the States was $0.24.
Australia
celebrated its bicentennial that same year.
Thirty million people worked with MS-DOS back
then, while the Mac IIx sold for $7,769 USD.
Global-Z was just a few months away from
opening our business.
Time sure does pass quickly!
Where will you be in 2018 or 2028? Where will
the international direct marketing industry
be? In the '80s technology and
economics did not impact the
International DM industry to the degree they
do today.
We hope GZ News' articles and links help you
embrace the opportunities and challenges that
face us all. Remember, these are the good ol'
days sometime in the future.
Please keep your feedback
coming.
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| 5 Fundamentals for Profitable Email Newsletter Marketing |
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Global-Z is pleased to introduce Grace
Epperson, Managing Director of DM360°
Inc., to GZ News subscribers. With over
eight
years of international marketing strategy,
business and project management experience,
Grace will be contributing future articles to
GZ News. Stay tuned to learn more from
Grace's expertise in online marketing and an
integrated multi-channel approach to
complement direct mail campaigns.
_____________________________________
With continually rising print, postage and
other direct mail related costs, email is a
viable alternative or counterpart for direct
marketers looking to acquire new customers,
deliver content, fulfill product, and more.
Arguably, email makes the biggest impact to
your bottom line through the successful
execution of a profitable email newsletter,
where the focuses are cultivating a
relationship with the reader, converting
prospects into paid customers, and monetizing
the value of the entire readership. Email
newsletter marketing is particularly
attractive to international marketers, who
typically spend more to acquire a single
customer, as it allows you to fully maximize
that customer's lifetime value.
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Here are your 5 fundamentals... |
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| Targeting Audiences in Europe - List Availability Overview and Privacy Laws |
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~ By Simon Burrell, Circulation Marketing
Director of Newsweek's Atlantic Edition
In my last article in the Spring edition of
GZ News I wrote about how to think local when
promoting your product in European markets.
In this edition, I thought I would try to
give you a brief overview as to list
availability for both direct mail and e-mail
marketing in some key European markets as
well as identify some Data Protection and
Privacy issues that need to be taken into
consideration when carrying out campaigns.
The French list market has not changed much
over the last few years, with the last piece
of legislation being passed in 2002. The
market is quite permissive and as an
individual you have to opt out if you do not
wish to receive direct mail. Consumer e-mail
lists are opt in whereas business-to-business
e-mail lists are still opt out, although this
is apparently set to change.
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Read Simon's full article... |
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| Global Postal Data Hygiene in Your Pajamas |
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~ By Marty Shaw, Global-Z Sales & Business
Development
To an ever-growing extent the Internet has
conditioned us to expect immediate access to
everything: download your favorite song, take
care of your banking, order the latest
bestselling novel, all on your schedule,
whenever and wherever you like. This trend
continues to pervade our work life, also. We
have come to expect immediate access to
everything we need to do our jobs.
International direct marketers are certainly
no exception. In fact, immediate access to
information and services is trending to be
the rule for direct marketers.
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What is behind this trend?... |
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| Meet Katie O'Neil |
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We're pleased to introduce you to our most
recent
addition to the GZ family on our Data
Specialist team;
Katie O'Neil!
Katie has lived in Bennington, Vermont her
whole life.
A recent graduate from Castleton State
College, Katie
holds a Bachelor of Science degree in Computer
Information Systems.
A recent college graduate, and a new career.
What's
next? Katie is currently very busy getting
ready for her
wedding later this month! Please join us in
congratulating her.
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Learn more about Katie... |
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