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International Direct Marketing News
Global-Z International Quarterly eNewsletter Spring 2008

in this issue

How to Think "local" When Promoting in European Markets

See You In London at the IDMF

The Fifth Beatle: Working With Fun-atics

Meet Larry Robert


 

And the Address Format Changes Are...
~ by Merry Law, president of WorldVu LLC

As I have written about the reasons for changes in countries and their addressing and about the different "standard" addresses used around the world in previous articles, I am sure many readers wanted to know what the specifics of the changes that have happened recently. Here are the details of the changes, country by country. If you want to know more about how we get this information, see "How WorldVu Gets Addressing Information".

- Bahrain is now using a postal code of 3 or 4 digits placed to the right of the locality. Valid postcodes are from 199 to 1299, corresponding with the 12 administrative subdivisions of the kingdom. They appear to consist of the ISO region code, with the leading zero removed, followed by two additional digits. Both post office box and street address delivery is used in Bahrain.

- Bangladesh had changed from a 4-digit to a 6-digit postal code from 2003 through 2006 and is again using a 4-digit code, placed to the right of the locality. A dash usually separates the city from the postal code, although sometimes a comma is used. For rural areas, the line containing the postal code may be lengthy and include the names of the village, post office and district.

- Barbados uses a 5-digit postal code, preceded by "BB", is to the right of the parish on the line below the town name.

- Brazil includes a two-letter abbreviation for unidades da federação (units of the federation) written to the right of the city name, separated by a dash. The 8-digit postal code appears alone on the line below that.

- The postal code for the British Virgin Islands always has "VG" preceding the 4 numbers. All mail delivery is to a Post Office Box. The postal code should correspond to the post office where the box is located.

- Bulgaria's 4-digit postal code is now placed to the left of the locality. In 2005, they ceased using the inverted format. (The inverted format, with the country name on the top line and the individual's name on the bottom line, is still sometimes seen.)

WOW, that's just a few "B"s! Learn more...
Greetings!

Spring is a wonderful time, particularly for those of us emerging from a long, cold winter. It's a time of renewal, growth, and new life. Here in Vermont we are fortunate to have had Robert Frost make it his summer home. Please take a brief moment to enjoy Frost's "A Prayer in Spring" which is as international as it is local, though, as we learn in Simon Burrell's article, spring may not always be perceived the same way in every country... "Schluss mit der Frühjahrsmüdigkeit".

It has been our pleasure to bring you guest contributors to GZ News in past issues. In this issue we continue with great contributions from Merry Law and Simon Burrell. We're always interested in publishing guest contributors' articles. As we look from spring to rapidly-approaching summer please email us if you have an article- or an idea for an article- that you feel will be of interest to GZ News readers.

What issues would you like to see GZ News tackle in upcoming issues? Please speak up. Your feedback is extremely valuable.


  • How to Think "local" When Promoting in European Markets
  • ~ by By Simon Burrell, Circulation Marketing Director of Newsweek's Atlantic Edition

    Marketing your product or service competitively in a new overseas market that is unfamiliar and in which you have no experience can be a real challenge and quite daunting. There are many questions that have to be answered before you even begin to venture in to a new marketplace. For example, what language should I use in my communications? What payment method should I offer? My advice has always been to look at how that local market pays its utility bills. It is important to make it as easy as possible for your customers to pay you. Then there is the question of whether it should it be in local or your own domestic currency? Who are my local competitors? How do they price their products or services? How do local companies carry out business in their own markets? I would also advise using a local agency for creative work if possible, particularly if you are going to produce your marketing material in local language.

    I hope to be able to answer just some of these questions in this article with a brief summary of my own experience of working in some of the key European markets over the last ten and a half years.

    To read Simon's full article click here...
  • See You In London at the IDMF
  • The International Direct Marketing Fair 2008 (IDMF'08) is being billed as "the biggest and most important event of the year for the marketing industry." We have seen dramatic increase in activity within the international direct marketing industry following IDMF'07. I suspect the IDMF'08 organizers may well have hit the nail on the head. Come join us and find out.

    As with prior years Global-Z will once again be exhibiting (Stand W730, Earls Court 2) at this comprehensive, resource-packed fair. This year we are offering a limited number of free postal data hygiene tests, so please contact us to schedule an appointment with one of our postal data hygiene experts before all the spaces are filled.

    Danielle Garder, Global-Z's President notes "London's International Direct Marketing Fair, running alongside Internet World, at Earls Court is a wonderful opportunity for us to meet with our valued clients and meet new global marketers seeking to benefit from our international postal data processing solutions. We hope to see you there."

    More about the IDMF'08 & free data testing...
  • The Fifth Beatle: Working With Fun-atics
  • Over the past couple years you’ve read the “Meet?” section at the bottom of each issue of GZ News introducing you to one of the GZ team. The GZ team member’s you’ve met have been quoted saying “"I enjoy working at Global-Z because of the people?”, “? the work environment”, “?incredible flexibility”, “?tremendous amount of support”. The list goes on. In the Gen Y vernacular “Dude, GZ rocks!”

    For a little glimpse into the GZ world we live in we happen to have a resident lyricist that is very skilled and wanted to share her talents. OK, she's a skilled crafter of lyric parodies, and she brings a smile to all our faces with her "gift". A re-introduction is in order. Meet-again-Jennifer Martell.

    When asked if she would pen a little fun for GZ News readers she thought long and hard (not all of Jennifer's lyric parodies are for public consumption, but they're all fun!... especially when they are played during our company-wide meetings). She came up with "Hey, Prod". (Note: Jennifer is a Quality Systems Specialist on our Production team, or "Prod" team for short.)

    Sing along with us...
  • Meet Larry Robert
  • Larry Robert works in our Data Specialist Department and has been with Global-Z since June of 2005.

    Larry's main duties involve processing customer data as well as writing and maintaining various programs/applications geared toward quality improvement and increased throughput.

    Larry highlights "I enjoy working at Global-Z because of the never ending challenges provided and great work environment. The people at Global-Z are like an extended family." Larry is an avid NY Giants and Boston Red Sox fan. Larry can certainly pick the winners! He resides in Shaftsbury , VT with his wife, son, daughter, and two dogs.

    Learn more about Larry...
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