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International Direct Marketing News
Global-Z International Quarterly eNewsletter Fall 2006

in this issue

Looking back on this past year as Co-Chair of the DMA International Council Operating Committee

China Data Enhancements Benefit Direct Marketers: Global-Z Helps You Get There from Here

Win an iPod: Around the World Photo Contest

More Than a Decade of Outstanding Service... and Counting...


 

See You In San Francisco
The Direct Marketing Association's Premier Event, DMA06 Conference & Exhibition, will take place October 14 - 19 at the Moscone Convention Center in San Francisco, California. I highly recommend this event and urge you to attend if at all possible.

DMA06 Conference & Exhibition is the world's largest event for marketers, and offers unparalleled opportunities to learn new marketing best practices and meet new partners and vendors.

There are more than 140 educational sessions covering every aspect of direct and interactive marketing, dozens of targeted networking events, celebrated keynote speakers such as Sir Richard Branson, Chairman of the Virgin Group and more than 500 exhibiting companies. (Please visit the Global-Z team at Booth #715)

Additional features for 2006 include:

  • Thought Leadership Forums led by best-in- class marketing execs from global companies such as Microsoft, Hewlett Packard, Harrah's, Cingular and others.
  • New Intensive Sessions before and after the show focusing on Search Marketing, DRTV, Creative Strategy, CRM, Database, Online Strategy, DM Fundamentals, E-Mail, and Branding.
  • The ECHO Awards Gala on Tuesday evening, October 17 hosted by Dana Carvey.
  • Interactive Sessions including Search Engine Marketing Labs, Web Usability Labs, and Ask-the-Expert Roundtables.
This is truly an outstanding event. I strongly believe that potential benefits for you and your company far outweigh the cost of attending. If you choose to go, please make sure to attend these council events:

  • DMA International Council Open Council Meeting, Monday, October 16, 10:30 AM - 11:15 AM in Room C113 at the Moscone Convention Center
  • DMA International Council Networking Reception, Monday, October 16, 6:00 PM - 7:30 PM in the International Lounge, Room C110 at the Moscone Convention Center


  • We hope to see you there!

    To learn more, or to register, click here...
Greetings!

Thank you for your thoughtful feedback on our Summer GZ News issue. Your kinds words and suggestions are very much appreciated as we look to continually enhance GZ News to be a valuable resource from which you and your business will benefit. Please keep your feedback coming.

Simply reply to this email with your questions, comments or concerns. We look forward to your feedback!


  • Looking back on this past year as Co-Chair of the DMA International Council Operating Committee
  • by Gary Dolderer

    Every once in awhile, in one's professional career, an opportunity / experience comes along that measures up to be one of the most meaningful of all. For me, just being apart of the DMA International Council’s Operating Committee (OpCom) was momentous in itself, but to be asked to Co-Chair the Council with Mark Bridges of Mokrynski Direct was something I would never have expected nor imagined. First of all, to be along side some of the most truly gifted international direct marketers in our industry provided me with a rare and wonderful opportunity from which to learn many facets of our industry. As important, it has been a lot of fun, and I very much value the lifelong friendships I have developed.

    Read the rest of Gary's article...
  • China Data Enhancements Benefit Direct Marketers: Global-Z Helps You Get There from Here
  • Global-Z's Data Center team, located in historic Bennington, Vermont enjoy hearing the local folks share the common expressions of the region that help define what it's like to live and work in such a beautiful place. For example “If you don't like the weather... just wait a minute!” You see, the weather changes quite a lot, and quickly in Vermont, so the climate that you like most is just around the corner. In late February we'll often hear that “The sugar's runnin'!” This is when the spring thaw sees the maple trees pour their sap... if you haven't tried real Vermont maple syrup on your pancakes, you haven't lived! “You can't get there from here.” (Maine readers may claim this one... but it's an original Vermont expression. We checked.) There are a 1001 ways to get from anywhere in Vermont to anywhere in Vermont. Don't be in a hurry. There's no direct route between any two points, and during our spectacular fall foliage season you'll be glad there isn't. Drive slowly, take some of the paths less traveled (many of the best are unpaved roads) and you'll fall in love with Vermont, too!

    How do local Vermont expressions relate to Chinese postal data, you ask? Well, this is GZ News' Fall issue and we wanted to have a little fun relating a local expression to what any direct marketer can attest to when marketing to China.

    Click here for the full article to learn more about "getting there from here"...
  • Win an iPod: Around the World Photo Contest
  • Traveling internationally? Know anybody that is? One snapshot and a cool iPod Nano could be yours!

    Beautiful sights deserve beautiful sounds. Global-Z is having our first "Around the World Photo Contest" for our GZ News readers. One lucky winner will receive an Apple iPod Nano just for taking a picture. If you or someone you know will be visiting an international landmark like, say, the Great wall of China, the Taj Mahal, the Pyramids of Egypt you're half way to winning the iPod! Simply print out our Around the World Photo Contest (click here) and include it in the foreground of the picture of the international landmark (see the example... minus the cheesy... and contest- disqualifying photo editing... by clicking here). Pretty well any well known, signature landmark in any international (i.e., non-US) country will qualify the photo for our contest. Pass on GZ News... anyone can play! (other than Global-Z team members and their families... sorry GZers!)

    We will post submitted photos on our website and provide updates in our Spring issue of GZ News. Good luck!... and have a fun trip! Thanks for bringing Global-Z with you!

    More contest details & how to enter...
  • More Than a Decade of Outstanding Service... and Counting...
  • Jennifer Eastman brings almost twelve years of skill and experience to benefit our clients' broad- reaching global data processing challenges. Please share in our thanks and congratulations to Jennifer!

    Jennifer started in our Data Entry Department in January of 1995. She moved on to our tape librarian position and then into the Production Department, where she has been a data specialist for the past seven years. Jennifer enjoys working at Global-Z because of its people and great work environment.

    Jennifer lives in North Bennington, VT with her husband and two children.

    Leonid Garder, co-founder and Director of Research & Development at Global-Z International, emphasized how fortunate Global- Z is having her on our team, emphatically singing her praises: "Jenn is a dedicated and loyal employee!"

    Jennifer's email address is jeastman @globalz.com

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