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GZ News Back in Bytes
News changes quickly from
one day to the next.
The international direct marketing industry is
certainly no exception.
Keeping up with all the issues that are of
importance to you can be challenging.
By popular demand, we bring
back GZ News.
Our quarterly newsletter was a hard copy version
of what we now bring to you electronically,
designed so you can quickly determine which
articles and industry-related links are important
to you.
As with our prior version of GZ
News, we will
continue to bring you articles of interest written
by our knowledgeable team, as well as some
notes
of interest about Global-Z and the people that
you have come to know, or will hopefully get to
know.
In future GZ News issues
you
can expect:
- Special features like white papers on
country-
specific research and recommendations to help
your business grow;
- Latest news you can use from the Direct
Marketing industry;
- Quick links to resources that will assist you
with your demanding workload;
- Practical information to help you simplify
your life and give you an edge in international
data management and marketing;
- Stories of interest from around the globe
from Global-Z team members and associates
who have "been there";
- Innovative development news, reports,
products and company trends.
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Greetings!
We have relaunched GZ News-- in a convenient
eNewsletter format. Please join those
international marketers "in the
know"! You may read more about the benefits of
GZ News highlighted in "GZ News Back in Bytes"
in this issue.
Before we send
out our next free quarterly eNewsletter
we welcome your feedback. We think you will
enjoy GZ News. More importantly, we not only
want you to be the judge of that, we also want
you to be assured that should you opt to make
this issue of GZ News your final issue we will
immediately remove you from our GZ News email
list.
Simply reply to
this email with your questions, comments or
concerns. We look forward to your feedback!
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| Focus on China: Marketing Data Management Strategies |
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Over the past several decades China has shifted
its economy from a centrally planned system to
a more market-oriented system with a rapidly
growing private sector. China is now a major
player in the Global Economy. Due to its
population size, its increasing tendency towards
free trade, and the growth rate of its economy,
China represents a significant potential market
for many consumer and business-to-business
marketers.
However, there are also a number of significant
challenges to reaching the Chinese market,
including language and cultural challenges as
well as China’s developing infrastructure. In
addition, complex encoding issues related to the
storage of Chinese text on computer systems
can create challenges in maintaining and
analyzing marketing data. In this white paper we
discuss a number of these challenges, and
describe some specific techniques to overcoming
these issues. In particular we present specific
tools and techniques that can be used to assess
and improve the management of Chinese data
as part of a global marketing campaign.
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Download the PDF of our series' most recent white paper... |
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| Exploring the International Market for Data |
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In "The Wizard of Oz," Dorothy famously remarks
to Toto, "I have a feeling we're not in Kansas
anymore." It's the same feeling many U.S.-based
direct marketers experience upon entering global
markets. Why? Media opportunities differ, as do
regulatory environments. Then there are the
sometimes-vast chasms between the data
available abroad versus what comes standard in
the U.S.
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Click here for Amy Syracuse's full article... |
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| Product Innovation: News to Address the Global Commerce Demand for 24x7x365 Responsiveness |
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"Now in their seventh year, the IDMF/DM
Business New Product awards recognise
innovative products and services in the
marketing arena. By addressing a key marketing
need - international online address
standardisation - our judges found that Global-Z
had developed a service that is both highly
necessary and likely to be valued by the most
forward thinking international marketers."
- Frank Wainwright
Publishing Editor
DM Business
Business often demands access to resources on
an as-needed, immediate basis. Global
commerce demands 24x7x365 responsiveness.
This demand was the genesis of Global-Z's
award winning Online Global Address
Standardization service.
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Learn more to benefit your business... |
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| New Face to Know at Global-Z |
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Please join us in welcoming Marty Shaw to the
Global-Z team. Marty is working with our Sales
and Business Development team. He brings 14
years of business development experience, 8 of
which has been in a technical sales capacity
matching clients' business needs and goals with
the ideal solution. Marty sits on the VT/NH
Direct Marketing Group Board of Directors and
has been actively involved in this Group since
1999.
Originally from Montreal, Marty makes his home
in northern Vermont with his wife and two
children.
Marty's email address is
Marty@globalz.com
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